📌 Core Information
🔹 Job Title: Marketing Executive - Mandarin - Penang
🔹 Company: Teleperformance
🔹 Location: Penang, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing digital marketing campaigns, including email and social media
- Developing content strategies and creating visually engaging social media creatives
- Collaborating with design teams to align messaging and campaign delivery
- Optimizing email performance metrics and supporting broader digital initiatives
ASSUMPTION: This role requires a strong blend of creative thinking, strategic planning, and execution skills, with a focus on driving customer engagement and conversion.
📋 Key Responsibilities
✅ Create and curate content for email marketing, websites, landing pages, and social media channels
✅ Assist with the design of responsive and visually appealing email templates using HTML and CSS
✅ Execute email marketing campaigns to drive customer engagement and conversion
✅ Optimize email deliverability, open rates, click-through rates (CTR), conversion metrics, and performance analysis
✅ Produce additional marketing communications, such as flyers, brochures, and guidebooks
✅ Assist with the production of artwork, sourcing images, and writing and editing copies
✅ Ensure all images used are accurate and in compliance with suppliers’ branding guidelines
✅ Partner with design teams to align messaging and campaign delivery
✅ Support broader digital initiatives, including paid ads and organic social content
✅ Work in accordance with the strategy and briefs defined by the manager
✅ Assist team members with day-to-day marketing tasks and coordinate marketing projects and activities as requested
✅ Undertake other duties as negotiated with the manager
ASSUMPTION: This role involves a mix of creative and analytical tasks, with a focus on driving customer engagement and supporting the broader marketing team's goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3 to 5 years of experience in digital marketing with strong execution skills and managing small projects
Required Skills:
- Proven design skills and ability to create engaging content and visual campaigns
- Experience with Canva and Adobe Creative Suite, including Photoshop and Dreamweaver
- Experience working in email campaign management tools, such as Acoustic or Mailchimp
- Good knowledge of email marketing best practices and skills with HTML and basic CSS
- Ability to assess workload timeframes and priorities, as well as plan and deliver multiple tasks on-time
Preferred Skills:
- Experience working with a deals management system (DMS)
- Fluency in Mandarin
ASSUMPTION: Candidates should have a strong portfolio showcasing their design skills and experience with email marketing campaigns.
💰 Compensation & Benefits
Salary Range: MYR 5,000 - 7,000 per month (based on experience level and industry standards)
Benefits:
- Medical insurance
- Retirement savings plan
- Employee discounts on travel and leisure services
- Training and development opportunities
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: Salary range is estimated based on industry standards for mid-level marketing roles in Malaysia. Benefits may vary and are subject to confirmation with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Teleperformance is a global leader in digital marketing and customer experience management, serving various industries, including travel, hospitality, and e-commerce
Company Size: Teleperformance has over 383,000 employees worldwide, providing a large and diverse work environment
Founded: 1978, with a rich history in customer experience and digital marketing solutions
Company Description:
- Teleperformance offers a wide range of digital marketing services, including email marketing, social media management, and content creation
- The company focuses on delivering innovative and personalized customer experiences through data-driven insights and creative storytelling
- Teleperformance operates in over 80 countries, with a strong presence in Asia, Europe, and the Americas
Company Specialties:
- Email marketing and automation
- Social media management and advertising
- Content creation and strategy
- Customer experience management
- Data analytics and insights
Company Website: https://www.teleperformance.com/
ASSUMPTION: Teleperformance's extensive global presence and diverse client base offer opportunities for career growth and exposure to various industries.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the design team and other marketing specialists
Work Arrangement: On-site, full-time position with the possibility of hybrid work arrangements in the future
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expansion into related fields, such as customer experience management or data analytics
- International assignments and exposure to diverse markets and cultures
ASSUMPTION: This role provides a strong foundation for career growth within the digital marketing field and offers opportunities for professional development and advancement.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms
Office Location(s): 170, Argyll Road, 10050 Penang, Malaysia
Geographic Context:
- Penang is a bustling island state in Malaysia, known for its rich cultural heritage, vibrant food scene, and beautiful beaches
- The office is located in the heart of Penang's commercial district, with easy access to public transportation and amenities
- Penang offers a high quality of life, with affordable living expenses and a warm, welcoming community
Work Schedule: Standard office hours with flexibility for remote work arrangements, as needed
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
- Background check and offer extension
Key Assessment Areas:
- Creative and strategic thinking
- Technical skills in email marketing, graphic design, and HTML/CSS
- Project management and organizational skills
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and graphic design
- Prepare a portfolio showcasing your design work, email marketing campaigns, and other relevant projects
- Research Teleperformance's clients and industry focus to demonstrate your understanding of the company's business
ATS Keywords: Digital Marketing, Email Marketing, Graphic Design, HTML, CSS, Canva, Adobe Creative Suite, Photoshop, Dreamweaver, Email Campaign Management, Customer Engagement, Performance Analysis, Marketing Communications
ASSUMPTION: The application process may vary, and applicants should be prepared to demonstrate their skills and experiences through various assessments and interviews.
🛠️ Tools & Technologies
- Canva
- Adobe Creative Suite (Photoshop, Dreamweaver)
- Email campaign management tools (Acoustic, Mailchimp)
- HTML and CSS
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Excellence
- Innovation
- Collaboration
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and focused on customer outcomes
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you incorporate customer insights into your marketing strategies?
- Can you describe a time when you had to collaborate with a cross-functional team to achieve a common goal?
- How do you approach learning and adapting to new tools and technologies?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with Teleperformance's values and work style through their responses to interview questions and assessments.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Collaborating with diverse teams and stakeholders
- Keeping up with industry trends and best practices in digital marketing
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role focuses more on email marketing and content creation than other marketing roles, such as social media managers or SEO specialists
- In comparison to other digital marketing roles, this position requires a strong blend of creative and analytical skills
- Career progression may involve moving into senior marketing roles or specializing in a specific area of digital marketing
ASSUMPTION: Applicants should research similar roles within the industry to better understand the unique aspects of this position and how it fits into their long-term career goals.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive customer engagement and conversion
- Creating visually appealing and on-brand social media graphics for a travel and leisure client
- Optimizing email templates and performance metrics to improve open rates and click-through rates
ASSUMPTION: Applicants should be prepared to discuss their relevant project experiences and how they align with the responsibilities of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Teleperformance support the professional development and growth of its marketing employees?
- Can you provide an example of a successful email marketing campaign and the strategies behind it?
- How does Teleperformance ensure the quality and consistency of its marketing communications across various channels and platforms?
- What are the most challenging aspects of working in a fast-paced and dynamic digital marketing environment, and how does Teleperformance support its employees in overcoming these challenges?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and graphic design
- Prepare a portfolio showcasing your design work, email marketing campaigns, and other relevant projects
- Research Teleperformance's clients and industry focus to demonstrate your understanding of the company's business
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
