Marketing Executive - Middle East

📌 Core Information

🔹 Job Title: Marketing Executive - Middle East

🔹 Company: Charlotte Tilbury

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Supporting the creation of ground-breaking marketing plans, campaigns, and activations for Charlotte Tilbury Beauty in the Middle East.
• Identifying market opportunities and managing the execution of marketing initiatives to drive brand presence and performance.
• Collaborating with cross-functional teams and external partners to deliver projects on time and within budget.
• Gathering and analyzing insights across multiple data sources to identify marketing, product, and communication opportunities.
• Validating Arabic copy to ensure linguistic accuracy, cultural relevance, and alignment with brand tone of voice.

ASSUMPTION: This role requires a proactive and data-driven approach to marketing, with a strong focus on project management and stakeholder collaboration.

📋 Key Responsibilities

✅ Supporting the implementation of the annual marketing calendar, ensuring timely activation of new product launches, key brand moments, promotional campaigns, and retail initiatives.

✅ Proactively gathering and analyzing market insights to identify opportunities in the Middle East.

✅ Leading and managing the sampling process in partnership with retailers and distributors to drive product trial, customer acquisition, and loyalty.

✅ Overseeing the timely and accurate processing of purchase orders, ensuring all marketing activity is delivered within the approved budget and aligned with financial controls.

✅ Offering creative and administrative support to the marketing team.

✅ Assisting with the planning and execution of brand events, activations, and masterclasses as needed.

✅ Reviewing and validating Arabic translations across all campaign and marketing assets.

✅ Supporting day-to-day community management across local social media channels.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and creative problem-solving, with a strong emphasis on cross-functional collaboration and stakeholder management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 0-2 years of experience in marketing, with a focus on beauty, retail, or a related industry.

Required Skills:

• Excellent organizational and project planning skills.
• Strong presentation and IT skills, with an impeccable eye for detail.
• Excellent English and Arabic written and verbal skills.
• Ability to think data first and make proactive marketing decisions based on competitive research, consumer insight, and market activity.
• Creative, innovative, and beauty-balanced with a “can do” and “make it happen” mentality.
• Passionate about beauty and socially in sync with new launches, brands, and marketing campaigns.

Preferred Skills:

• Middle East beauty or retail experience.
• Experience working with cross-functional teams and external partners.
• Fluency in additional languages, particularly French or German.

ASSUMPTION: Candidates with relevant experience in marketing, beauty, or retail, along with strong organizational skills and a passion for the industry, are encouraged to apply.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Executive role in Dubai, the estimated salary range is AED 120,000 - 160,000 per annum (approximately USD 33,000 - 44,000).

Benefits:

• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
• Financial security and planning with pension and life assurance for all.
• Wellness and social benefits including Medicash, Employee Assist Programs, and regular social connects with colleagues.

Working Hours: Full-time, with flexible hybrid work arrangement (2-3 days in the office per week).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Charlotte Tilbury Beauty operates in the competitive and dynamic personal care product manufacturing industry, with a focus on beauty, skincare, and cosmetics.

Company Size: With over 2,300 employees globally, Charlotte Tilbury Beauty is a mid-sized company that offers a dynamic and fast-paced work environment, with ample opportunities for growth and development.

Founded: Founded in 2013 by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE, the company has experienced exceptional growth and expansion over the past decade.

Company Description:

• Charlotte Tilbury Beauty has revolutionized the global beauty industry by decoding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, and easy-to-gift range.
• The company is known for its innovative retail and product launches, fueled by industry-leading tech, and an internal culture that embraces challenges, disruptive thinking, winning together, and sharing the magic.
• Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth across 50 markets and counting, with a strong presence in the Middle East.

Company Specialties:

• Beauty and skincare products
• Innovative retail and e-commerce experiences
• Data-driven marketing and customer insights
• Global brand expansion and market penetration

Company Website: http://www.charlottetilbury.com

ASSUMPTION: Charlotte Tilbury Beauty is a well-established and rapidly growing company in the beauty industry, with a strong focus on innovation, data-driven decision-making, and global expansion.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the marketing department, offering opportunities for growth and development within the company.

Reporting Structure: The Marketing Executive reports directly to the Marketing Manager – Middle East and works closely with cross-functional teams, including sales, product, and creative.

Work Arrangement: This role offers a flexible hybrid work arrangement, with 2-3 days in the office per week, allowing for a better work-life balance.

Growth Opportunities:

• Progression within the marketing department, such as taking on more responsibilities or moving into a specialist role.
• Expanding into other regions or markets as the company continues to grow globally.
• Developing skills and expertise in areas such as data analysis, project management, event planning, and social media management.

ASSUMPTION: This role offers a unique opportunity for candidates to gain valuable experience in marketing within the beauty industry, with the potential for growth and development within the company.

🌍 Location & Work Environment

Office Type: Charlotte Tilbury Beauty's Dubai office is a modern and collaborative workspace, designed to foster creativity and innovation.

Office Location(s): 8 Surrey Street, London, WC2R 2ND, GB; Lafayette Street, New York, US; 17/F, Crystal Galleria, 68 Yuyuan Road, Jing’an Shanghai, Shanghai, CN; 10/F, Lee Garden Five, 18 Hysan Avenue, Causeway Bay, Hong Kong, HK

Geographic Context:

• Dubai is a vibrant and multicultural city, offering a diverse range of cultural experiences, entertainment, and dining options.
• The United Arab Emirates is a strategically important market for Charlotte Tilbury Beauty, with a strong focus on growth and expansion in the region.
• The Middle East is a dynamic and growing market for beauty and personal care products, with a strong emphasis on innovation and digital transformation.

Work Schedule: Full-time, with flexible hybrid work arrangement (2-3 days in the office per week).

ASSUMPTION: The Dubai office offers a modern and collaborative work environment, with ample opportunities for growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the regional director or another senior leader

Key Assessment Areas:

• Problem-solving and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with company values
• Passion for beauty and the industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the beauty industry and Charlotte Tilbury Beauty's products and brand.
• Showcase your creativity and innovation in your application materials.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and teamwork.

ATS Keywords: Marketing, data analysis, project management, event planning, community management, budget management, creative thinking, team support, Arabic copy validation, social media management, consumer insight, market trends, retail experience, communication skills, attention to detail, organizational skills

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience, skills, and passion for the beauty industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Instagram, Facebook, Twitter)
• Project management tools (Asana, Trello, Microsoft Project)
• Data analysis tools (Google Analytics, Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable using a range of tools and technologies to support their work in marketing, with a focus on data analysis, project management, and social media management.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Data-driven decision-making
• Collaboration and teamwork
• Customer-centricity
• Global mindset

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Customer-focused and results-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform your decision-making?
• Do you have a collaborative and team-oriented work style?
• Are you passionate about beauty and the industry?
• Do you have a global mindset and an interest in working in a multicultural environment?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Charlotte Tilbury Beauty, with a focus on innovation, data-driven decision-making, collaboration, and a passion for beauty and the industry.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
• The role requires a strong attention to detail and a high degree of accuracy, which may be challenging for candidates who struggle with these skills.
• The role involves working with cross-functional teams and external partners, which may require strong communication and stakeholder management skills.
• The role may require travel to other regions or markets, which may be challenging for candidates who prefer a more stationary work environment.

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to demonstrate their ability to overcome them.

📈 Similar Roles Comparison

• Marketing Coordinator - Middle East (Charlotte Tilbury Beauty)
• Similar responsibilities, with a focus on event planning and coordination
• Similar experience level, with a focus on entry-level to mid-level marketing roles
• Similar work arrangement, with a flexible hybrid work environment
• Marketing Manager - Middle East (Charlotte Tilbury Beauty)
• Similar responsibilities, with a focus on strategic planning and leadership
• Similar experience level, with a focus on mid-level to senior marketing roles
• Similar work arrangement, with a flexible hybrid work environment
• Marketing Executive - Middle East (L'Oréal)
• Similar responsibilities, with a focus on marketing and brand management
• Similar experience level, with a focus on entry-level to mid-level marketing roles
• Similar work arrangement, with a flexible hybrid work environment

ASSUMPTION: Candidates should be aware of the similarities and differences between this role and similar roles within Charlotte Tilbury Beauty and the broader beauty industry, and be prepared to demonstrate their fit for this specific position.

📝 Sample Projects

• Planning and executing a regional marketing campaign to launch a new product line in the Middle East
• Conducting market research and analysis to identify opportunities for brand expansion in the region
• Managing the sampling process for a major promotional event, driving product trial and customer acquisition
• Validating Arabic copy for a regional marketing campaign, ensuring linguistic accuracy and cultural relevance

ASSUMPTION: Candidates should be prepared to provide specific examples of their experience and skills in marketing, with a focus on project planning, execution, and management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for the Middle East?
• What opportunities are there for growth and development within the company?
• How does Charlotte Tilbury Beauty support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Candidates should be prepared to ask insightful and thoughtful questions during the interview process, demonstrating their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and teamwork.
• Research Charlotte Tilbury Beauty's products, brand, and industry trends to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.