Marketing Executive (Movenpick & Mercure Hotels)

📌 Core Information

🔹 Job Title: Marketing Executive (Movenpick & Mercure Hotels)

🔹 Company: AccorHotel

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing strategies for Mövenpick and Mercure Hotels
• Planning and promoting seasonal campaigns, events, and on-property activations
• Managing digital presence across various platforms
• Coordinating PR engagements and tracking marketing KPIs

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on execution and coordination.

📋 Key Responsibilities

✅ Supporting execution of marketing strategies across both properties in alignment with Accor brand standards

✅ Assisting in planning and promoting seasonal campaigns, events, and on-property activations

✅ Coordinating and supporting photo/video shoots to ensure high-quality, brand-aligned content

✅ Managing and updating digital presence across social media, OTAs, Google listings, and brand platforms

✅ Working closely with the community management agency to ensure timely and effective communication

✅ Drafting content for newsletters, website updates, press releases, and promotional materials

✅ Supporting the creation and distribution of marketing collateral (signage, menus, flyers, etc.)

✅ Assisting in coordinating PR and influencer engagements, media visits, and FAM trips

✅ Tracking and reporting on marketing KPIs and campaign performance

✅ Liaising with internal departments to gather information and align marketing initiatives

✅ Coordinating supplier communication and support budget tracking

✅ Traveling between Hurghada and Sharm El Sheikh as needed to support on-ground execution

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience: 1-3 years of experience in marketing, preferably within the hospitality, tourism, or service industry.

Required Skills:

• Solid understanding of marketing fundamentals, including branding, campaign planning, and customer engagement
• Proficiency in social media platforms (Instagram, Facebook, LinkedIn, TikTok) and scheduling tools (e.g., Hootsuite, Buffer)
• Experience with content creation, including basic design using tools like Canva, Adobe Photoshop, or Illustrator
• Familiarity with CMS platforms (e.g., WordPress) and basic knowledge of SEO principles
• Understanding of email marketing tools such as Mailchimp, Sendinblue, or similar
• Basic knowledge of Google Analytics and digital performance reporting
• Strong written and verbal communication skills with attention to detail
• Creative mindset with a proactive attitude and the ability to work both independently and in a team environment
• Fluent in English; other languages (such as French or Arabic) are a plus depending on the location

Preferred Skills:

• Experience with hospitality-specific marketing tools or platforms
• Knowledge of the local market and consumer trends
• Fluency in Arabic or French

ASSUMPTION: Candidates with experience in hospitality marketing or a strong understanding of the industry will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between 15,000 EGP and 25,000 EGP per month, based on experience and qualifications. AccorHotel offers competitive compensation packages that may include additional benefits.

Benefits:

• Employee discounts on hotel stays and food & beverage
• Access to Accor's learning and development programs
• Opportunities for career growth and internal mobility
• Health insurance and other employee benefits may be available depending on the location and employment status

Working Hours: Full-time position with standard office hours, plus on-call and event-related hours as needed.

ASSUMPTION: Salary ranges are based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel is a global hospitality company operating in the competitive hotel and resort industry.

Company Size: AccorHotel is a large corporation with over 10,000 employees worldwide, offering a structured and established work environment.

Founded: Accor was founded in 1967 and has since grown into one of the largest hotel operators in the world, with a presence in over 100 countries.

Company Description:

• AccorHotel is a world-leading travel & lifestyle group with over 5,600 properties across 110 countries
• The group offers a diverse portfolio of brands, ranging from luxury to economy, catering to various guest segments
• AccorHotel is committed to sustainable development and responsible tourism practices

Company Specialties:

• Hotel and resort management
• Food and beverage operations
• Loyalty programs and customer relationship management
• Digital innovation and technology in hospitality

Company Website: https://www.group.accor.com/

ASSUMPTION: AccorHotel's extensive global presence and diverse brand portfolio offer unique opportunities for career growth and exposure to various aspects of the hospitality industry.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in hospitality marketing.

Reporting Structure: The Marketing Executive will report directly to the Cluster Marketing Manager and work closely with various internal departments and external agencies.

Work Arrangement: This is an on-site position with a flexible work arrangement that may require travel between properties in Hurghada and Sharm El Sheikh.

Growth Opportunities:

• Progression to a senior marketing role within AccorHotel's portfolio of brands
• Expanding responsibilities and taking on additional properties or markets
• Cross-functional movement into other departments, such as sales or revenue management

ASSUMPTION: This role provides an excellent starting point for a career in hospitality marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: AccorHotel's offices are typically modern, professional environments with a focus on collaboration and communication.

Office Location(s): The primary office for this role is in Cairo, Egypt, with travel required to properties in Hurghada and Sharm El Sheikh.

Geographic Context:

• Cairo is the capital and largest city of Egypt, offering a vibrant cultural scene and a mix of modern and historical attractions
• Hurghada and Sharm El Sheikh are popular tourist destinations along the Red Sea coast, known for their beaches, water sports, and resort facilities
• Egypt's hospitality industry is diverse and dynamic, with a mix of international and local brands catering to various market segments

Work Schedule: The work schedule for this role is primarily Monday to Friday, with additional hours required for events, campaigns, or on-call duties.

ASSUMPTION: The diverse locations and work environments associated with this role offer unique opportunities to gain experience in different markets and property types.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the AccorHotel careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the Cluster Marketing Manager and/or other relevant stakeholders
• Background check and reference verification for the final candidate

Key Assessment Areas:

• Marketing skills and experience, with a focus on campaign planning and execution
• Communication and interpersonal skills, both written and verbal
• Cultural fit and alignment with AccorHotel's values and work environment
• Problem-solving abilities and adaptability to different work settings

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the hospitality industry and AccorHotel's brand portfolio
• Prepare examples of your past marketing campaigns or projects, focusing on results and impact
• Research AccorHotel's company culture and values to show your alignment with their mission and vision

ATS Keywords: Marketing, Campaign Planning, Customer Engagement, Social Media Management, Content Creation, Graphic Design, CMS Management, SEO Knowledge, Email Marketing, Google Analytics, Communication Skills, Attention to Detail, Creative Mindset, Teamwork, Proactive Attitude, Fluent in English

ASSUMPTION: AccorHotel's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Content creation tools (e.g., Canva, Adobe Photoshop, or Illustrator)
• CMS platforms (e.g., WordPress)
• Email marketing tools (e.g., Mailchimp, Sendinblue)
• Google Analytics and other digital performance reporting tools
• Microsoft Office Suite or similar productivity tools

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Act with Integrity
• Respect
• Innovation
• Spirit of Conquest
• Excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing market conditions
• Results-driven and focused on delivering exceptional guest experiences

Self-Assessment Questions:

• Do you have a proven track record of successful marketing campaigns in the hospitality industry?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on execution and results?
• Do you possess strong communication skills and the ability to work effectively with diverse teams and stakeholders?

ASSUMPTION: AccorHotel values candidates who align with their company values and can thrive in a collaborative and results-driven work environment.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Adapting to the unique requirements and target audiences of different properties within the Mövenpick and Mercure Hotels portfolio
• Balancing creative and analytical responsibilities, with a focus on both strategic planning and tactical execution
• Working in a dynamic and sometimes unpredictable hospitality industry, with a need to respond quickly to changes in market conditions or guest preferences

ASSUMPTION: These challenges are inherent to the marketing role within the hospitality industry and can be overcome with strong organizational skills, adaptability, and a focus on results.

📈 Similar Roles Comparison

• Compared to other marketing roles in the hospitality industry, this position offers a unique opportunity to work with multiple brands and property types within a single company
• AccorHotel's global presence and diverse brand portfolio provide exposure to various marketing strategies and guest segments
• This role may offer more on-site travel and on-ground execution responsibilities compared to similar marketing roles in other industries

ASSUMPTION: This role offers a distinct blend of marketing experience, with a focus on hospitality-specific strategies and executions.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new hotel opening or renovation
• Coordinating a press event or media visit to showcase a property's unique features and amenities
• Managing a targeted email marketing campaign to drive bookings or increase guest engagement

ASSUMPTION: These sample projects illustrate the diverse range of marketing responsibilities and initiatives associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategies currently in place for Mövenpick and Mercure Hotels, and how this role contributes to their execution?
• How does the Cluster Marketing Manager support the Marketing Executive in their day-to-day responsibilities and long-term career development?
• What are the primary challenges facing the hospitality industry in Egypt, and how does AccorHotel address them?
• How does AccorHotel foster a culture of innovation and continuous improvement within its marketing teams?
• What opportunities exist for growth and development within AccorHotel's marketing department, and how can this role serve as a stepping stone for future career progression?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding AccorHotel's marketing strategies and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorHotel careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns or projects, focusing on results and impact
• Research AccorHotel's company culture and values to show your alignment with their mission and vision
• Follow up with the hiring manager one week after your interview to reiterate your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.