Here's the enhanced job description based on the provided data:
**📌 Core Information**
🔹 **Job Title:** Marketing Executive - Myvitamins
🔹 **Company:** THG PLC
🔹 **Location:** THG HQ (WA15 0AF) Office based 5 days per week
🔹 **Job Type:** Full-time
🔹 **Category:** Marketing
🔹 **Date Posted:** April 25, 2025
🔹 **Experience Level:** 2-5 years
🔹 **Remote Status:** On-site (Hybrid)
---
**🚀 Job Overview**
Key aspects of this role include:
- Developing and executing data-driven strategies to enhance customer engagement, loyalty, and lifetime value for Myvitamins
- Planning and executing retention-focused marketing campaigns across various digital channels, including email, SMS, and loyalty programs
- Collaborating with cross-functional teams to ensure alignment between retention initiatives and product availability
- Analyzing key retention metrics to refine strategies and optimize performance
- Staying up-to-date with industry trends, competitor activities, and emerging retention marketing tools and technologies
**ASSUMPTION:** This role requires a strong analytical mindset, experience in lifecycle marketing, and a passion for optimizing customer journeys. The ideal candidate will be comfortable working with data and have a proven track record in developing and executing successful retention strategies.
---
**📋 Key Responsibilities**
✅ **Customer Retention Strategy**
- Develop and implement customer retention strategies to drive repeat purchases and increase customer lifetime value
- Utilize data-driven insights to segment customers effectively and personalize marketing communications
- Optimize the customer journey by identifying friction points and enhancing user experience
✅ **Campaign Management**
- Plan and execute retention-focused marketing campaigns across email, SMS, push notifications, and loyalty programs
- Work with the CRM team to design automated workflows and nurture sequences that drive engagement and retention
- Conduct A/B testing on messaging, timing, and incentives to optimize performance
✅ **Analytics and Reporting**
- Analyze key retention metrics such as churn rate, repeat purchase rate, and customer lifetime value
- Utilize tools like Google Analytics, CRM platforms, and data visualization tools to assess campaign effectiveness
- Provide detailed reports and actionable insights to refine retention strategies
✅ **Collaboration**
- Work closely with the creative and content teams to develop engaging and relevant customer communications
- Collaborate with the e-commerce and product teams to ensure alignment between retention initiatives and product availability
- Partner with the paid media team to create synergy between acquisition and retention efforts
✅ **Optimization & Innovation**
- Continuously test and optimize retention tactics, including incentives, content personalization, and frequency of communication
- Stay up-to-date with industry trends, competitor activities, and emerging retention marketing tools and technologies
- Identify and implement new opportunities to enhance customer loyalty and engagement
✅ **Budget Management**
- Manage allocated budgets for retention initiatives, ensuring efficient spending and maximum ROI
- Measure the cost-effectiveness of retention strategies and adjust tactics accordingly
**ASSUMPTION:** The responsibilities listed above are not exhaustive and may vary based on business needs and the candidate's skills and experience.
---
**💰 Compensation & Benefits**
**Salary Range:** £25,000 - £35,000 per annum (based on experience and qualifications)
**Benefits:**
- Career development opportunities through bespoke development programmes and an upskilling programme delivered in partnership with an industry-leading training provider
- Enhanced leave package, including 25 days annual leave plus bank holidays, an additional day off on your birthday, and up to 10 days compassionate leave
- Wellbeing support, including access to an in-house GP, CBT therapist, and a 24/7 Employee Assistance Programme (EAP) provided by Bupa
- Other perks, such as a state-of-the-art on-site gym, access to an in-house physio, subsidised bus pass from Manchester City Centre to the ICON office, up to 50% staff discount on THG brands, and an on-site staff shop
**Working Hours:** 40 hours per week, typically Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break
**ASSUMPTION:** The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final salary offer will be determined based on the candidate's qualifications, experience, and skills.
---
**📌 Applicant Insights**
**Company Context**
**Industry:** Retail (E-commerce)
**Company Size:** 1,001-5,000 employees
**Founded:** 2010
**Company Description:** THG PLC is a global e-commerce group headquartered in Manchester, UK, operating through two leading consumer businesses: THG Beauty and THG Nutrition. THG Beauty operates prominent online platforms including Lookfantastic, Dermstore, and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands. THG Nutrition, led by Myprotein, the world’s largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide.
**ASSUMPTION:** THG PLC is a large, rapidly growing e-commerce group with a strong focus on data-driven decision making and continuous innovation. Working at THG offers the opportunity to gain valuable experience in a dynamic, fast-paced environment and contribute to the success of global brands.
**Reporting Structure:** This role reports directly to the Head of Retention Marketing for Myvitamins and works closely with cross-functional teams, including CRM, e-commerce, product, and paid media teams.
**Work Arrangement:** This role is based on-site at the THG HQ in Manchester, with a hybrid work arrangement of 5 days per week in the office.
**Growth Opportunities:**
- Career progression opportunities within the retention marketing team and broader THG PLC
- Potential to work on high-impact projects and drive significant business growth
- Exposure to a wide range of marketing channels and tools, fostering well-rounded skill development
**ASSUMPTION:** This role offers excellent growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within THG PLC.
**Location & Work Environment**
**Office Type:** Modern, on-site office with state-of-the-art facilities, including an on-site gym and staff shop
**Office Location(s):** THG HQ (WA15 0AF) in Manchester, UK
**Geographic Context:**
- Manchester, UK: A vibrant, multicultural city with a rich history and a thriving digital and tech industry
- Conveniently located near Manchester City Centre, with excellent transport links and nearby amenities
**Work Schedule:** Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break
**ASSUMPTION:** The office location and work schedule offer a good work-life balance, with easy access to Manchester's cultural attractions and a supportive work environment.
**Interview & Application Insights**
**Typical Process:**
1. Online application submission
2. Phone or video screening
3. On-site interviews with relevant stakeholders, including the hiring manager and team members
4. Final interviews with senior leadership
**Key Assessment Areas:**
- Problem-solving skills and analytical thinking
- Data-driven decision making and campaign optimization
- Collaboration and communication skills
- Industry-specific knowledge and experience in retention marketing
**Application Tips:**
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of retention marketing strategies and customer lifecycle management
- Demonstrate your ability to work with data and analyze key metrics to drive business growth
- Prepare examples of successful retention campaigns you've worked on and the results they achieved
**ASSUMPTION:** The interview process is designed to assess your skills and cultural fit for the role. Be prepared to discuss your relevant experience and how you can contribute to the success of the Myvitamins retention marketing team.
---
**🛠️ Cultural Fit Considerations**
**Company Values:** THG PLC's core values include being a force for good, breaking conventions, keeping it real, and empowering customers to live healthier, more active lives. The company seeks candidates who align with these values and are passionate about driving positive change in the health and wellness industry.
**Work Style:**
- Collaborative and data-driven
- Fast-paced and dynamic
- Results-oriented and customer-focused
- Innovative and adaptable
**Self-Assessment Questions:**
1. How do you align with THG PLC's core values, and how have you demonstrated these values in your previous roles?
2. Describe a time when you had to adapt to a significant change in a marketing campaign or strategy. How did you approach this challenge, and what was the outcome?
3. How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
**ASSUMPTION:** THG PLC values diversity and inclusion, and encourages applicants from all backgrounds to apply. The company seeks candidates who can bring unique perspectives and contribute to its inclusive work environment.
---
**⚠️ Potential Challenges**
1. **Challenges specific to this role:**
* Managing a large volume of customer data and ensuring data privacy and security
* Balancing multiple projects and priorities in a fast-paced environment
* Collaborating effectively with cross-functional teams and stakeholders
2. **Challenges specific to THG PLC:**
* Working in a large, matrixed organization with multiple brands and teams
* Adapting to a dynamic and evolving business landscape
* Maintaining a strong customer focus in a rapidly growing and changing environment
3. **Challenges specific to the location:**
* Adapting to the local culture and work environment in Manchester, UK
* Balancing work and personal life in a vibrant city with many attractions and events
4. **Challenges specific to the work arrangement:**
* Adapting to a hybrid work arrangement with a mix of on-site and remote work
**ASSUMPTION:** These challenges are not exhaustive, and individual experiences may vary. However, they provide a general overview of the potential challenges you may face in this role and at THG PLC.
---
**📈 Similar Roles Comparison**
1. **How this role differs from related positions:**
* Focus on retention marketing rather than acquisition or brand management
* Data-driven approach and emphasis on customer lifecycle management
* Collaboration with cross-functional teams and stakeholders
2. **Industry-specific context:**
* The retail and e-commerce industries are highly competitive and data-driven, with a strong focus on customer engagement and retention
* Successful retention marketing strategies can significantly impact business growth and profitability
3. **Career path comparison:**
* This role offers a clear path to progression within the retention marketing team and broader THG PLC
* Gaining experience in retention marketing can lead to roles in senior management, marketing leadership, or other specialized marketing functions
**ASSUMPTION:** This role is unique in its focus on retention marketing and offers a valuable opportunity to gain experience in a critical aspect of modern marketing. The role's requirements and responsibilities are tailored to the specific needs of Myvitamins and THG PLC.
---
**📝 Sample Projects**
1. **Project example specific to this role:**
* Developing and executing a targeted email campaign to re-engage at-risk customers and reduce churn
* Analyzing campaign performance data and optimizing messaging, timing, and incentives to improve results
2. **Project example specific to this industry:**
* Conducting a customer segmentation analysis to identify high-value customer segments and tailor retention strategies accordingly
* Collaborating with the product team to develop and promote targeted product offerings to enhance customer loyalty
3. **Project example specific to reported responsibilities:**
* Designing and implementing a customer loyalty program to reward repeat purchases and encourage long-term customer engagement
**ASSUMPTION:** These project examples illustrate the types of initiatives you may work on in this role and the impact they can have on business performance. The specific projects you undertake may vary based on business needs and your unique skills and experiences.
---
**❓ Key Questions to Ask During Interview**
1. **Question specific to role responsibilities:**
* How does this role fit into the broader retention marketing strategy for Myvitamins, and how will my work contribute to its success?
2. **Question specific to team structure:**
* Who will I be working with on a day-to-day basis, and how will my role collaborate with other teams within THG PLC?
3. **Question specific to company culture:**
* How does THG PLC support the professional development and growth of its employees, particularly in marketing roles?
4. **Question specific to work-life balance:**
* How does THG PLC accommodate work-life balance for its employees, particularly in hybrid work arrangements?
5. **Question specific to career progression:**
* What opportunities are there for career growth and development within THG PLC, particularly for someone in a retention marketing role?
**ASSUMPTION:** Asking insightful questions demonstrates your interest in the role and your commitment to understanding the company and its culture. It also allows you to assess whether the role and company are the right fit for your career goals and personal values.
---
**📝 Next Steps for Applicants**
To apply for this position:
1. Submit your application through the [provided link](https://www.thg.com/talent/job-search?gh_jid=4580557101).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for phone or video screening and on-site interviews with relevant stakeholders, including the hiring manager and team members.
4. Research THG PLC, the Myvitamins brand, and the retail and e-commerce industries to demonstrate your understanding and enthusiasm for the role.
5. Practice common interview questions and prepare examples of your relevant experience and achievements to showcase your qualifications.
⚠️ **Disclaimer:** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
