Marketing Executive, Newsletter Marketing

📌 Core Information

🔹 Job Title: Marketing Executive, Newsletter Marketing

🔹 Company: Love, Bonito

🔹 Location: Remote (Philippines)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 1-2 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Contributing to global brand strategy and storytelling across digital and retail touchpoints
• Leveraging newsletters and chat commerce to drive brand growth in focus markets
• Collaborating with cross-functional teams to execute marketing campaigns and initiatives
• Analyzing and reporting on newsletter performance to improve growth metrics

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, as well as a passion for marketing and storytelling. The ideal candidate will have experience in content creation and email marketing within the B2C sector, preferably in fashion or lifestyle brands.

📋 Key Responsibilities

✅ Support the Assistant Manager in driving day-to-day marketing operations and executing the monthly content calendar

✅ Collaborate with cross-functional teams to create and execute marketing campaigns and initiatives

✅ Track, report, and analyze newsletter performance to improve growth metrics such as Open Rate (OR), Click-through Open Rate (CTOR), Conversion Rate (CR), Sessions, Orders, NSBR, and YoY Growth in revenue and audience

✅ Support in driving other newsletter-related and chat commerce campaigns and initiatives from planning to execution globally

✅ Research competitors and industry gaps to identify opportunities for further growth

ASSUMPTION: This role involves a high level of multitasking, attention to detail, and project management skills. The ideal candidate will be proactive, resourceful, and able to work independently with a strong sense of ownership.

🎯 Required Qualifications

Education: Relevant university degree in business, marketing, or other related fields

Experience: 1-2 years of relevant work experience in content creation and storytelling, ideally within B2C marketing for fashion, lifestyle, or consumer brands, with email marketing experience

Required Skills:

• Proficient in basic copywriting
• Proficient in Microsoft Office and Google Suite – Slides, Sheets, Docs
• Strong analytical and project management skills
• Excellent communication and collaboration skills
• Passion for marketing, storytelling, and consumer insight

Preferred Skills:

• Proficient with marketing and analytics tools such as Emarsys, Tableau, Metabase

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to communicate effectively with internal and external stakeholders.

💰 Compensation & Benefits

Salary Range: PHP 45,000 - 60,000 per month (Estimated based on industry standards for 1-2 years of experience in the Philippines)

Benefits:

• Flexible Work Arrangement: Work from anywhere, remote work according to HQ operating hours
• Staff Wellness: Comprehensive corporate insurance, dental coverage, maternity reimbursement
• Learning and Career Development: Learning and development resources, personal development fund, dedicated leadership training, Friday PM off for learning
• #TeamLB Perks: Generous staff discount off LB products, corporate partnerships, welcome swag and store gift cards, employee-driven peer-to-peer recognition platform, internal referral program

Working Hours: 40 hours per week, with flexible work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Philippines. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Love, Bonito is a leading direct-to-consumer, omni-channel womenswear brand in Southeast Asia, focusing on celebrating and uplifting Asian women through fashion that is ready-to-live, not just ready-to-wear.

Company Size: Love, Bonito has over 500 employees and is headquartered in Singapore, with an omnichannel presence in international markets Cambodia, Indonesia, Hong Kong, Malaysia, and the Philippines, and is rapidly expanding into the United States.

Founded: Love, Bonito was founded in 2010 and has grown to become a female-founded company with more than 65% female representation in leadership roles.

Company Description:

• Love, Bonito is dedicated to empowering Asian women and inspiring self-confidence through its clothing lines: Signatures, Staples, and capsule collections.
• The company is committed to Asian women empowerment through diverse representation, investments in like-minded women ventures, and dedicated community outreach.
• Love, Bonito is proud to be a purpose-driven company that prioritizes its employees' well-being and growth.

Company Specialties:

• Fashion
• eCommerce
• Retail
• Women's Clothing
• Tech
• Omnichannel

Company Website: http://www.lovebonito.com

ASSUMPTION: Love, Bonito's focus on Asian women empowerment and employee well-being makes it an attractive company for candidates who align with these values.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in content creation, email marketing, and cross-functional collaboration.

Reporting Structure: The Marketing Executive, Newsletter Marketing, will report directly to the Assistant Marketing Manager (Newsletters).

Work Arrangement: This role offers a flexible work arrangement, allowing employees to work from anywhere and maintain a healthy work-life balance.

Growth Opportunities:

• As Love, Bonito continues to expand globally, there may be opportunities for the right candidate to grow into a more senior role or take on additional responsibilities.
• The company's focus on employee development and learning opportunities provides ample room for professional growth.

ASSUMPTION: Given Love, Bonito's rapid expansion and commitment to employee development, there are likely numerous growth opportunities for the right candidate in this role.

🌍 Location & Work Environment

Office Type: Remote (Work from anywhere)

Office Location(s): Philippines

Geographic Context:

• The Philippines is an archipelagic country in Southeast Asia, with a tropical marine climate and diverse culture.
• The country has a strong focus on family and community, which may influence the work environment and company culture.
• The Philippines is known for its vibrant and growing eCommerce market, making it an exciting time to join a company like Love, Bonito.

Work Schedule: 40 hours per week, with flexible work arrangement

ASSUMPTION: While the role is remote, the ideal candidate should be comfortable working with a team spread across different time zones and be able to maintain a consistent work schedule.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and technical interviews
• Final round with the hiring manager

Key Assessment Areas:

• Cultural fit and alignment with Love, Bonito's values
• Communication and collaboration skills
• Analytical and problem-solving skills
• Creativity and innovation in content creation

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in content creation, email marketing, and cross-functional collaboration.
• Demonstrate your passion for marketing, storytelling, and consumer insight in your application materials.
• Prepare examples of your past work that showcase your creativity, analytical skills, and attention to detail.

ATS Keywords: Marketing, Content Creation, Email Marketing, Cross-Functional Collaboration, Brand Storytelling, Consumer Insight, Growth Metrics, Project Management, Attention to Detail, Proactivity, Resourcefulness, Ownership

ASSUMPTION: Love, Bonito's hiring process is likely to be competitive, and candidates should be prepared to demonstrate their skills and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint, Slides)
• Google Suite (Docs, Sheets, Slides)
• Emarsys (Email Marketing Platform)
• Tableau (Data Visualization Tool)
• Metabase (Business Intelligence Tool)

ASSUMPTION: While proficiency in these tools is not explicitly required, familiarity with them will be an asset in this role.

👔 Cultural Fit Considerations

Company Values:

• People Matter
• Go Above & Beyond
• Be Bold, Be Creative
• Always Keep It Real
• Growth Mindset
• We’re Better Together!

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Creative and innovative
• Results-oriented and proactive

Self-Assessment Questions:

• Do you align with Love, Bonito's company values, and how have you demonstrated these values in your past experiences?
• How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful cross-functional project you've worked on?
• How do you balance creativity and analytical skills in your approach to content creation and marketing campaigns?

ASSUMPTION: Love, Bonito places a strong emphasis on cultural fit and alignment with its company values. Candidates should be prepared to demonstrate their fit with these values throughout the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a team spread across different time zones and locations
• Adapting to a rapidly growing and changing work environment
• Balancing creativity and data-driven decision-making

ASSUMPTION: While these challenges may present themselves, Love, Bonito's commitment to employee well-being and growth opportunities should help mitigate any potential difficulties.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on content creation and email marketing, with a focus on driving growth through newsletters and chat commerce.
• Love, Bonito's focus on Asian women empowerment and celebration sets it apart from other fashion and lifestyle brands.
• This role offers an opportunity to gain experience in a fast-growing, purpose-driven company with a strong focus on employee development and growth.

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a quarterly newsletter campaign to drive brand awareness and engagement among a specific target audience
• Researching and analyzing competitor newsletter strategies to identify gaps and opportunities for growth
• Collaborating with the creative team to design and produce visually appealing and on-brand newsletter content

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. The actual projects and tasks may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Love, Bonito support the professional growth and development of its employees?
• Can you provide an example of a successful marketing campaign that Love, Bonito has executed, and what made it successful?
• How does Love, Bonito approach work-life balance and employee well-being?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in content creation, email marketing, and cross-functional collaboration.
• Prepare examples of your past work that showcase your creativity, analytical skills, and attention to detail.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.