Marketing Executive (open for Fresh)

📌 Core Information

🔹 Job Title: Marketing Executive (open for Fresh)

🔹 Company: Keppel Ltd.

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing campaigns to promote Keppel's services and brand.
• Conducting market research and analyzing data to identify target audiences and market trends.
• Managing multimedia content production and performance, as well as coordinating promotional activities and events.
• Monitoring and optimizing marketing campaign performance using data analytics.

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving marketing campaigns and educating the market about Keppel's services.

📋 Key Responsibilities

✅ Contributing ideas to marketing campaigns and strategies.

✅ Conducting research and analyzing data to identify and define target audiences.

✅ Compiling, distributing, and presenting ideas, information, and strategies to internal and external stakeholders.

✅ Coordinating promotional activities, events, and interviews with internal and external parties.

✅ Managing the production and performance of multimedia content, including videos, graphics, and social media posts.

✅ Writing and proofreading creative copy for various marketing materials.

✅ Maintaining and updating company pages on LinkedIn, Facebook, and other relevant platforms, and tracking data analytics.

✅ Monitoring and managing marketing campaign budgets.

✅ Planning and executing social media campaigns to engage target audiences and drive brand awareness.

✅ Monitoring and evaluating the performance of marketing campaigns using relevant metrics and analytics tools.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to ensure the success of Keppel's marketing efforts.

🎯 Required Qualifications

Education: Fresh graduates or those with 1-2 years of experience in related fields such as Marketing, Business Administration, or a related discipline.

Experience: Entry-level experience in marketing or a related field is preferred but not required.

Required Skills:

• Excellent communication skills and the ability to network effectively.
• Strong teamworking skills and the ability to collaborate with cross-functional teams.
• Adaptability and the ability to juggle multiple projects and deadlines.
• Strong attention to detail and a keen eye for quality.
• Good organization and planning skills, with the ability to manage time effectively.
• Creativity, writing, and design skills, with the ability to create engaging and on-brand content.
• Commercial awareness and a strong understanding of business principles.
• Strong numerical skills and the ability to analyze data and draw insights.
• Proficiency in social media platforms and video editing tools.
• Positive attitude, eagerness to learn, and willingness to take initiative.

Preferred Skills:

• Experience with marketing automation tools and CRM systems.
• Fluency in Vietnamese and English.

ASSUMPTION: Successful candidates will possess a strong combination of creative, analytical, and interpersonal skills, with a passion for marketing and a commitment to driving results.

💰 Compensation & Benefits

Salary Range: Industry-standard salary range for entry-level marketing roles in Ho Chi Minh City is approximately VND 10-15 million per month (USD 425-637).

Benefits:

• Competitive salary and performance-based bonuses.
• Health insurance and retirement benefits.
• Opportunities for professional development and career growth within Keppel's global organization.
• Dynamic and multicultural work environment.

Working Hours: Full-time position with standard working hours from Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Keppel offers competitive compensation and benefits packages to attract and retain top talent in the marketing field.

📌 Applicant Insights

🔍 Company Context

Industry: Keppel Ltd. operates in the financial services industry, with a focus on asset management, energy, environment, urban development, and sustainability-related solutions.

Company Size: Keppel is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and industries.

Founded: Keppel was founded in 1968 and has since grown into a leading global asset manager and operator, with a strong presence in Asia and beyond.

Company Description:

• Keppel is a global asset manager and operator with expertise in sustainability-related solutions, including infrastructure, real estate, and connectivity.
• The company operates in more than 20 countries worldwide, providing critical infrastructure and services for renewables, clean energy, decarbonization, sustainable urban renewal, and digital connectivity.
• Keppel creates value for investors and stakeholders through its quality investment platforms and diverse asset portfolios, including private funds and listed real estate and business trusts, with a total portfolio of over S$65 billion in assets under management.

Company Specialties:

• Asset management
• Energy
• Environment
• Urban development
• Renewables
• Sustainable urban renewal
• Decarbonization
• Digital connectivity
• Sustainability-related solutions

Company Website: https://www.keppel.com

ASSUMPTION: Keppel's focus on sustainability and global presence offers unique opportunities for marketing professionals looking to make an impact in a dynamic and forward-thinking organization.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for fresh graduates or those with limited professional experience in marketing.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, product, and communications.

Work Arrangement: This is an on-site position, with the opportunity to work from Keppel's Ho Chi Minh City office. Occasional remote work may be possible, depending on the company's policies and the employee's performance.

Growth Opportunities:

• Progression to senior marketing roles within Keppel's global organization.
• Expansion of skills and expertise through on-the-job training and professional development opportunities.
• Exposure to diverse projects and industries, fostering a well-rounded understanding of the business and its markets.

ASSUMPTION: Keppel's global presence and diverse business lines offer ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Keppel's Ho Chi Minh City office is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): 1 HarbourFront Avenue, Level 2, Keppel Bay Tower, Singapore 098632

Geographic Context:

• Ho Chi Minh City is a vibrant, bustling metropolis with a rich cultural heritage and a thriving business ecosystem.
• The city is a major economic hub in Southeast Asia, with a strong focus on industries such as finance, technology, and manufacturing.
• Ho Chi Minh City offers a mix of traditional and modern attractions, with a wide range of dining, entertainment, and leisure options.

Work Schedule: Standard working hours are from Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Working in Ho Chi Minh City offers a unique blend of cultural immersion and professional growth opportunities for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the hiring manager and/or team members to discuss job requirements, company culture, and career growth opportunities.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Communication skills and ability to articulate ideas clearly and persuasively.
• Creativity and problem-solving skills, with the ability to think outside the box and develop innovative marketing strategies.
• Analytical skills and data-driven mindset, with the ability to interpret data and draw insights to inform marketing decisions.
• Cultural fit and alignment with Keppel's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
• Demonstrate your understanding of Keppel's business and the marketing challenges facing the company by providing targeted and relevant examples.
• Showcase your creativity and analytical skills through your application materials, such as a portfolio or case studies.

ATS Keywords: Marketing, campaigns, strategy, research, data analysis, social media, multimedia, content creation, budget management, performance metrics, teamwork, collaboration, adaptability, attention to detail, organization, planning, creativity, writing, design, commercial awareness, numerical skills, IT skills, positive attitude, eagerness to learn, initiative

ASSUMPTION: Keppel's recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best possible match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (LinkedIn, Facebook, Instagram, Twitter)
• Video editing tools (Adobe Premiere Pro, iMovie, Final Cut Pro)
• Marketing automation tools (HubSpot, Marketo, Hootsuite)
• CRM systems (Salesforce, Zoho CRM, HubSpot CRM)

ASSUMPTION: Successful candidates will possess proficiency in relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Customer-centricity
• Collaboration
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you align with Keppel's core values, particularly in terms of integrity, excellence, and innovation?
• Are you comfortable working in a dynamic, collaborative, and data-driven environment?
• Do you possess a strong work ethic, with a commitment to continuous learning and improvement?

ASSUMPTION: Keppel seeks candidates who are a strong cultural fit for the organization, with a commitment to its values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment.
• Adapting to a dynamic and evolving work environment, with a focus on continuous improvement and innovation.
• Working with diverse stakeholders, including internal teams, clients, and partners, to align on marketing strategies and tactics.
• Navigating a large, global organization with a complex structure and diverse business lines.

ASSUMPTION: Successful candidates will possess the skills and resilience to overcome these challenges and thrive in Keppel's dynamic work environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position offers the opportunity to work in a large, global organization with a strong focus on sustainability and innovation.
• Keppel's marketing function is highly integrated with its business units, offering unique insights into the company's operations and markets.
• Career progression in Keppel may involve opportunities to work in different business lines or geographic regions, fostering a well-rounded understanding of the organization and its markets.

ASSUMPTION: This role offers unique opportunities for marketing professionals looking to gain experience in a dynamic, global organization with a strong focus on sustainability and innovation.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness of Keppel's sustainability initiatives in Vietnam.
• Conducting market research to identify new opportunities for Keppel's asset management business in Southeast Asia.
• Creating and managing multimedia content for Keppel's corporate website and social media channels, showcasing the company's projects and achievements.

ASSUMPTION: These sample projects illustrate the range of marketing activities and responsibilities that the successful candidate may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into Keppel's overall marketing strategy, and how will my work contribute to the company's success?
• What opportunities are there for professional development and career growth within Keppel's global organization?
• How does Keppel support work-life balance for its employees, particularly in a dynamic and fast-paced work environment?
• What are the key challenges facing the marketing function at Keppel, and how can this role help address them?

ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://keppel.wd3.myworkdayjobs.com/KeppelCareers/job/Ho-Chi-Minh-City/Marketing-Executive--open-for-Fresh-_10015157-1
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
• Prepare a portfolio or case studies showcasing your creativity, analytical skills, and marketing expertise.
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the recruitment process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.