Marketing Executive Retention and Loyalty

📌 Core Information

🔹 Job Title: Marketing Executive - Retention and Loyalty

🔹 Company: News Corp Australia

🔹 Location: Sydney, Melbourne, Brisbane, or Adelaide

🔹 Job Type: Full-Time

🔹 Category: Media Production

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site (with potential for hybrid work)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to enhance subscriber engagement, retention, and loyalty
• Designing and implementing end-to-end retention programs aligned with business goals and subscriber needs
• Leveraging customer insights and analytics to identify churn risks and increase customer lifetime value
• Collaborating across departments to create consistent and engaging customer touchpoints
• Monitoring and reporting on key subscriber retention and loyalty metrics, campaign performance, and budget activity

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Develop and execute comprehensive marketing strategies to enhance subscriber engagement, retention, and loyalty across the lifecycle

✅ Design and roll out end-to-end retention programs aligned with business goals and subscriber needs

✅ Leverage customer insights and analytics to proactively identify churn risks and strategically increase customer lifetime value

✅ Implement A/B testing to continuously improve retention campaigns and subscriber experiences

✅ Collaborate across departments to create consistent and engaging customer touchpoints

✅ Coordinate daily operations of loyalty programs, including enrolment, reward redemption journeys, and multi-channel communications

✅ Monitor and report on key subscriber retention and loyalty metrics, campaign performance, and budget activity

✅ Work with key stakeholders to build programs, maintain and add enhancements to improve customer experience

✅ Ensure compliance with data privacy regulations and marketing best practices

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work both independently and collaboratively.

🎯 Required Qualifications

Education: Tertiary qualifications in Marketing or a related field

Experience: Demonstrated experience in a marketing role, preferably with a focus on retention, loyalty, or lifecycle marketing

Required Skills:

• Proficiency in CRM systems, data analysis, and marketing automation platforms
• Strong project management skills
• Excellent communication and stakeholder engagement skills
• Detail-oriented and analytical mindset, with a passion for delivering customer-centric solutions
• Genuine interest in the media industry and a drive to enhance subscriber engagement and loyalty

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Salesforce Marketing Cloud)
• Familiarity with customer data platforms (CDP) and customer relationship management (CRM) systems
• Knowledge of the media industry and its trends

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and a strong understanding of the media industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Australia, the estimated salary range for this position is AU$80,000 - AU$100,000 per annum.

Benefits:

• Access to publications and products from across the News Corp family
• Health and wellbeing support, including onsite gyms at certain offices
• Time off benefits, including parental leave, birthday leave, volunteer leave, career break, and compassionate leave
• Development opportunities and recognition programs
• Financial wellbeing support
• Perks and discounts across various products and services
• Community engagement opportunities
• Workplace inclusion and facilities, such as multi-faith quiet rooms and parents' rooms

Working Hours: Full-time position with standard business hours, potentially with some flexibility for hybrid work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: News Corp Australia operates in the media production industry, with a focus on journalism, advertising, and multimedia content across various platforms.

Company Size: News Corp Australia is a large organization with 1,001-5,000 employees, providing ample opportunities for career growth and development.

Founded: News Corp Australia was founded in 1923 and has since grown to become one of Australia's most influential media organizations.

Company Description:

• News Corp Australia is committed to informing, advocating, and inspiring Australians through powerful storytelling and trusted journalism
• The company reaches over 17 million Australians every month across 150 household-name brands in news, sport, and lifestyle
• News Corp Australia is driven by its purpose and guided by its values: Make a Difference, Be Principled, Get It Done, Push Boundaries, and Work as a Team

Company Specialties:

• Journalism
• Media
• Advertising
• Cross-platform content
• Newspapers
• Magazines
• Digital media
• Publishing
• Entertainment
• Food
• Lifestyle
• Sport
• Real Estate
• Subscription TV
• Multimedia
• Sales
• Content
• News and Current Affairs
• Travel

Company Website: www.newscorpaustralia.com

ASSUMPTION: News Corp Australia's extensive reach and influence in the Australian media landscape provide a unique opportunity for the successful candidate to make a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid-level marketing professional with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of Marketing or a similar senior marketing manager within the organization

Work Arrangement: On-site position with potential for hybrid work arrangements, depending on the specific office location and team requirements

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expansion into related marketing or management positions within News Corp Australia's extensive portfolio of brands
• Development of skills and expertise through on-the-job training, workshops, and mentorship programs

ASSUMPTION: The successful candidate will have the opportunity to grow both personally and professionally within News Corp Australia's dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with on-site gyms and multi-faith quiet rooms at certain locations

Office Location(s): Sydney, Melbourne, Brisbane, or Adelaide

Geographic Context:

• Sydney: A vibrant, multicultural city with a strong job market and numerous entertainment and leisure options
• Melbourne: Known for its cultural scene, sports, and education, with a strong job market and high quality of life
• Brisbane: A growing city with a subtropical climate, affordable living, and a strong job market
• Adelaide: A city with a rich history, cultural attractions, and a strong job market in various industries

Work Schedule: Standard business hours with potential flexibility for hybrid work arrangements, depending on the specific office location and team requirements

ASSUMPTION: The successful candidate will enjoy a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and/or relevant team members
• Final interview with the Head of Marketing or a similar senior leader
• Background check and onboarding

Key Assessment Areas:

• Marketing strategy and planning skills
• Data analysis and interpretation abilities
• Collaboration and stakeholder engagement skills
• Attention to detail and project management skills
• Customer-centric mindset and understanding of the media industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
• Demonstrate your understanding of the media industry and News Corp Australia's portfolio of brands
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research the company and its values to show your alignment with its mission and culture

ATS Keywords: Marketing, Retention, Loyalty, Lifecycle Marketing, CRM, Data Analysis, Marketing Automation, Project Management, Stakeholder Engagement, Customer-Centric, Media Industry

ASSUMPTION: The successful candidate will possess a strong understanding of marketing principles, a data-driven mindset, and a passion for delivering exceptional customer experiences.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, Microsoft Dynamics 365)
• Marketing automation tools (e.g., Marketo, Salesforce Marketing Cloud)
• Customer data platforms (CDP) and customer relationship management (CRM) systems
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The successful candidate will be proficient in relevant marketing software and tools, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Make a Difference: Striving to improve the lives of our audiences and communities
• Be Principled: Having the integrity to question, debate, and do what is right
• Get It Done: Delivering quality results and taking them, rather than ourselves, seriously
• Push Boundaries: Curiosity, creativity, and courage to challenge and better the way things are done
• Work as a Team: Greater success is based on working together: with our colleagues, our audiences, and our customers

Work Style:

• Collaborative and team-oriented, with a focus on open communication and active listening
• Data-driven and analytical, with a strong attention to detail
• Adaptable and responsive to change, with a willingness to learn and grow
• Customer-centric and passionate about delivering exceptional experiences

Self-Assessment Questions:

• How have you demonstrated your commitment to making a difference in your previous roles?
• Can you provide an example of a time when you pushed boundaries to improve a marketing campaign or strategy?
• How do you ensure that your work aligns with the company's values and contributes to its overall mission?

ASSUMPTION: The successful candidate will possess a strong cultural fit with News Corp Australia's values and work environment, with a genuine passion for the company's mission and goals.

⚠️ Potential Challenges

• Managing multiple retention and loyalty programs simultaneously, requiring strong organizational skills and attention to detail
• Working with diverse teams and stakeholders, necessitating excellent communication and collaboration skills
• Keeping up with industry trends and best practices, demanding continuous learning and adaptation
• Balancing strategic thinking and tactical execution, requiring strong project management skills
• Adapting to a dynamic and fast-paced work environment, with potential changes in priorities and workload

ASSUMPTION: The successful candidate will be equipped to overcome these challenges through their skills, experience, and adaptability.

📈 Similar Roles Comparison

• Compared to related marketing roles, this position places a stronger emphasis on retention and loyalty strategies, requiring a more data-driven and analytical mindset
• Within the media industry, this role offers unique opportunities to work with a diverse portfolio of brands and reach a wide audience
• Career progression in this role may lead to senior marketing positions within News Corp Australia or related industries

ASSUMPTION: The successful candidate will possess the necessary skills and experience to excel in this role and capitalize on its unique opportunities for growth and development.

📝 Sample Projects

• Developing and implementing a comprehensive retention strategy for a major news publication, resulting in a 15% increase in subscriber retention rates
• Collaborating with editorial and product teams to create targeted and personalized customer touchpoints, enhancing overall customer satisfaction and engagement
• Conducting A/B testing to optimize retention campaigns and improve customer lifetime value, with a 20% increase in campaign effectiveness

ASSUMPTION: These sample projects demonstrate the successful candidate's ability to deliver tangible results and make a significant impact in a marketing role focused on retention and loyalty.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the company's overall mission and goals?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional growth and development of its employees?
• What are the most challenging aspects of working in this role, and how can I best prepare to overcome them?

ASSUMPTION: Asking these questions will help the successful candidate better understand the role, the team, and the company's culture, enabling them to make an informed decision about their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the News Corp Australia careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research the company and its values to show your alignment with its mission and culture
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.