Marketing Executive - Saudi National

📌 Core Information

🔹 Job Title: Marketing Executive - Saudi National

🔹 Company: Informa Group Plc.

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with remote work on Sundays and 1 month of remote work annually)

🚀 Job Overview

Key aspects of this role include:

• Working in a highly dynamic business with the energy and style of a start-up
• Being part of building a business that is launching new products and events at scale
• Grasping an opportunity to accelerate your career and make a real impact
• Supporting the overarching marketing strategy and commercial objectives through increased brand engagement

ASSUMPTION: This role is part of Tahaluf, a fast-growing events business within Informa, focusing on B2B live and on-demand events in Saudi Arabia. The dynamic nature of the business and the scale of its expansion present both exciting opportunities and challenges.

📋 Key Responsibilities

✅ Design and deliver targeted content across multiple platforms to increase audience engagement and retention

✅ Execute media plans and produce marketing communications materials using various visual assets and content

✅ Create impactful, audience and insight-led content, demonstrating excellence in copywriting and proofreading

✅ Employ a metrics-driven approach for all outbound activities, demonstrating analytical knowledge and understanding of data importance

✅ Conduct market research to understand customer, competitor, and market trends, focusing on customer insight and experience

✅ Build positive relationships with internal colleagues and external stakeholders, relaying the voice of the customer across wider marketing teams

ASSUMPTION: The role requires a balance of creative and analytical skills, with a strong focus on customer-centric marketing and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent experience

Experience: Minimum of 2 years’ experience as Marketing Executive

Required Skills:

• Marketing Strategy
• Marketing Delivery
• Measuring Effectiveness
• Brand Management
• Copywriting & Editing
• Customer Experience Management
• Relationship Management
• Data Gathering & Analysis
• Market Insights
• Creativity
• Communicating for Impact
• Influencing

Preferred Skills:

• Experience in the events industry
• Fluency in Arabic

ASSUMPTION: While not explicitly stated, experience in the events industry and fluency in Arabic may be beneficial for this role due to the focus on B2B live and on-demand events in Saudi Arabia.

💰 Compensation & Benefits

Salary Range: SAR 15,000 - 25,000 per month (based on industry standards for a Marketing Executive with 2-5 years of experience in Saudi Arabia)

Benefits:

• Medical Insurance for individual
• Annual leave – 25 days
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere – 1 month every year

Local Relocation Package: (if eligible)

• Paid flight to Riyadh – individual
• 30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Executive with 2-5 years of experience in Saudi Arabia. The benefits and relocation package are as stated in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Informa operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, and digital services.

Company Size: Informa has 10,001+ employees globally, with a significant presence in the Middle East through Tahaluf. This size offers opportunities for growth and exposure to diverse projects.

Founded: Informa was founded in 1998, with Tahaluf being a more recent addition to the group, focusing on B2B live and on-demand events in Saudi Arabia.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company serves various specialist markets, including Pharma, Medical, and Biotech; Tech; Natural Products; Beauty & Aesthetics; Finance; Research and Advanced Learning.
• Informa offers a fantastic, inclusive community of over 10,000 colleagues across 30 countries, providing opportunities for growth and development.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa's global presence and diverse portfolio of brands offer applicants the chance to work on various projects and gain exposure to different markets.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career marketing professional looking to gain experience in a dynamic, fast-growing events business.

Reporting Structure: The Marketing Executive will report to the Marketing Manager and work closely with senior stakeholders and external vendors.

Work Arrangement: The role offers a hybrid work arrangement, with remote work on Sundays and the opportunity to work remotely for one month annually.

Growth Opportunities:

• As Tahaluf continues to expand, there may be opportunities for career progression within the marketing team or across other departments within Informa.
• The dynamic nature of the business presents opportunities to work on various projects and gain exposure to different aspects of marketing.
• The company's commitment to supporting personal development and offering new opportunities may lead to growth in responsibilities and skills.

ASSUMPTION: The fast-paced growth of Tahaluf and Informa's global presence provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Tahaluf's office is located in Riyadh, with a hybrid work arrangement offering remote work on Sundays and the opportunity to work remotely for one month annually.

Office Location(s): Roshn Front, Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, offering a mix of traditional and modern culture.
• The city is home to numerous businesses, making it an ideal location for a B2B events company like Tahaluf.
• Riyadh's strategic location in the Middle East provides opportunities for regional and international collaboration.

Work Schedule: The standard workweek is Sunday to Thursday, with remote work on Sundays and the opportunity to work remotely for one month annually.

ASSUMPTION: Riyadh's vibrant business environment and strategic location offer a dynamic work environment for a B2B events company like Tahaluf.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and delivery
• Brand management and customer experience
• Data analysis and reporting
• Creativity and communication skills
• Cultural fit and alignment with Tahaluf's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role.
• Demonstrate your understanding of Tahaluf's business and the events industry in Saudi Arabia.
• Prepare examples of your marketing campaigns, content, or projects that showcase your creativity, analytical skills, and ability to drive results.
• Research Tahaluf's values and be prepared to discuss how your personal values align with the company's culture.

ATS Keywords: Marketing Strategy, Marketing Delivery, Measuring Effectiveness, Brand Management, Copywriting & Editing, Customer Experience Management, Relationship Management, Data Gathering & Analysis, Market Insights, Creativity, Communicating for Impact, Influencing, Events, Saudi Arabia, B2B, Marketing Executive

ASSUMPTION: Tahaluf's recruitment process is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's values and business objectives.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and campaigns the Marketing Executive is working on.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Tahaluf prioritizes understanding and meeting the needs of its customers.
• Innovative: The company encourages creativity and continuous improvement in all aspects of its business.
• Collaborative: Tahaluf fosters a culture of teamwork and collaboration, both internally and with external partners.

Work Style:

• Dynamic: Tahaluf operates in a fast-paced, ever-changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Data-driven: The company relies on data and analytics to inform decision-making and measure the impact of marketing campaigns.
• Customer-focused: Tahaluf's marketing efforts are centered around understanding and engaging its target audience, with a strong emphasis on customer experience.

Self-Assessment Questions:

• How do your personal values align with Tahaluf's customer-centric, innovative, and collaborative culture?
• Are you comfortable working in a fast-paced, dynamic environment, and adapting to change as needed?
• How do you approach data-driven decision-making, and can you provide examples of your experience with marketing analytics and reporting?

ASSUMPTION: Tahaluf's culture is centered around customer-centricity, innovation, and collaboration, with a strong emphasis on data-driven decision-making and adaptability.

⚠️ Potential Challenges

• The fast-paced growth of Tahaluf may present challenges in terms of managing multiple projects and priorities.
• The competitive events industry in Saudi Arabia may require the Marketing Executive to be innovative and proactive in their approach to marketing campaigns.
• The hybrid work arrangement may present challenges in terms of maintaining productivity and engagement when working remotely.
• The role may require the Marketing Executive to work outside of regular business hours to attend events or manage campaigns, depending on the project.

ASSUMPTION: While Tahaluf offers exciting opportunities for growth and development, the fast-paced nature of the business and the competitive events industry may present challenges that require a proactive and adaptable approach.

📈 Similar Roles Comparison

• Compared to other marketing roles in the events industry, this position offers the opportunity to work on a wide range of projects and gain exposure to different aspects of marketing.
• Tahaluf's focus on B2B live and on-demand events in Saudi Arabia provides a unique context for marketing efforts, with a strong emphasis on customer experience and engagement.
• Career paths within Informa and Tahaluf may vary depending on the individual's skills, interests, and the company's growth and expansion plans.

ASSUMPTION: This role offers unique opportunities for growth and development within the events industry, with a focus on B2B live and on-demand events in Saudi Arabia.

📝 Sample Projects

• Developing and executing a marketing campaign for a major B2B event, including targeted content, media planning, and analytics to measure success.
• Conducting market research to understand customer preferences and trends in the events industry, and using insights to inform marketing strategy and campaign development.
• Creating and managing a social media presence for Tahaluf, including content creation, community management, and analytics to track engagement and growth.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Marketing Executive in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Tahaluf support the professional development and growth of its marketing team members?
• What are the key challenges facing the events industry in Saudi Arabia, and how does Tahaluf differentiate itself from competitors?
• How does Tahaluf measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's culture, and the marketing team's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role.
• Prepare examples of your marketing campaigns, content, or projects that showcase your creativity, analytical skills, and ability to drive results.
• Research Tahaluf's values and be prepared to discuss how your personal values align with the company's culture.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.