Marketing Executive - Saudi National

📌 Core Information

🔹 Job Title: Marketing Executive - Saudi National

🔹 Company: Informa Group Plc.

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with remote work options)

🚀 Job Overview

Key aspects of this role include:

• Working in a highly dynamic business with the energy and style of a start-up
• Building a business that is launching new products and events at scale
• Accelerating career growth and making a real impact
• Collaborating with a supportive leadership team and highly committed colleagues

ASSUMPTION: This role is part of a fast-growing organization, so the job description may evolve over time. The company is expanding rapidly, which presents both opportunities and challenges.

📋 Key Responsibilities

✅ Design and deliver targeted content across multiple platforms to increase audience engagement and retention

✅ Execute media plans and produce marketing communications materials using various visual assets and content

✅ Create impactful, audience and insight-led copy, demonstrating excellence in copywriting and proofreading

✅ Employ a metrics-driven approach for all outbound activities, demonstrating analytical knowledge and understanding of data importance

✅ Conduct market research to understand customer, competitor, and market trends, and use insights to inform plans and team discussions

✅ Build positive relationships with internal colleagues and external stakeholders, relaying the voice of the customer across wider marketing teams

ASSUMPTION: The role requires strong communication skills, adaptability, and the ability to work well under pressure in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent experience

Experience: Minimum of 2 years’ experience as a Marketing Executive

Required Skills:

• Marketing Strategy
• Marketing Delivery
• Measuring Effectiveness
• Brand Management
• Copywriting & Editing
• Customer Experience Management
• Relationship Management
• Data Gathering & Analysis
• Market Insights
• Creativity
• Communicating for Impact
• Influencing

Preferred Skills:

• Fluency in Arabic and English
• Experience working in the Saudi Arabian market
• Knowledge of local cultural nuances and business practices

ASSUMPTION: Fluency in Arabic is highly preferred for this role, as it is reserved for Saudi Nationals.

💰 Compensation & Benefits

Salary Range: SAR 15,000 - 25,000 per month (based on experience and market rates for the role and location)

Benefits:

• Medical Insurance for individual and family
• Annual leave – 25 days
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere – 1 month every year

Local Relocation Package: (if eligible)

• Paid flight to Riyadh – individual and family
• 30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs

ASSUMPTION: The salary range provided is an estimate based on market rates for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, and event management.

Company Size: Informa Group Plc. has over 10,000 employees globally, providing a large and diverse work environment. This size allows for ample opportunities for growth and collaboration.

Founded: Informa Group Plc. was founded in 1998, with a history of acquisitions and organic growth that has shaped its current portfolio of brands and businesses.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company is a leading international events, digital services, and academic knowledge business, headquartered in the UK and listed on the London Stock Exchange.
• Informa serves specialist markets through a range of products and services, including exhibitions, events, digital services, and academic knowledge.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa Group Plc. operates in a global market, with a diverse portfolio of brands and businesses. This provides opportunities for career growth and exposure to various industries and markets.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career marketing professional seeking to gain experience in a dynamic and fast-growing organization.

Reporting Structure: The Marketing Executive reports to the Marketing Manager and works closely with senior stakeholders and external vendors.

Work Arrangement: This role offers a hybrid work arrangement, with remote work options available, including remote working on Sundays and the opportunity to work anywhere for one month every year.

Growth Opportunities:

• Rapid career growth due to the company's expansion and the need to fill new roles and positions
• Exposure to various aspects of marketing, including strategy, delivery, and brand management
• Opportunities to work on high-profile events and projects, such as LEAP and Cityscape Global

ASSUMPTION: The company's rapid growth and expansion present both opportunities and challenges for career development and growth.

🌍 Location & Work Environment

Office Type: The company's office in Riyadh is a modern and collaborative workspace, reflecting the dynamic and innovative nature of the business.

Office Location(s): Roshn Front, Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
• The city is known for its modern infrastructure, cultural attractions, and vibrant business environment.
• Riyadh is a hub for various industries, including finance, technology, and entertainment.

Work Schedule: The standard workweek is Sunday to Thursday, with Friday and Saturday being the weekend. The workday typically runs from 8:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: Working hours and work arrangements may vary depending on the specific needs of the role and the company's policies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Marketing Manager or another senior stakeholder
• Background check and offer extension

Key Assessment Areas:

• Marketing skills and experience
• Cultural fit and alignment with company values
• Problem-solving and analytical skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing skills and experience, as well as your fit with the company's values and culture.
• Prepare examples of your work, such as marketing campaigns or projects you've led, to demonstrate your capabilities during the interview.
• Research the company and its brands, such as LEAP and Cityscape Global, to show your enthusiasm and understanding of the business.

ATS Keywords: Marketing Strategy, Marketing Delivery, Measuring Effectiveness, Brand Management, Copywriting, Customer Experience Management, Relationship Management, Data Gathering, Market Insights, Creativity, Communicating for Impact, Influencing, Saudi Arabia, Riyadh, Marketing Executive

ASSUMPTION: The application process may vary depending on the specific needs of the role and the company's hiring practices.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Champions specialists
• Connects people with knowledge
• Helps them learn more, know more, and do more

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on delivering results and driving growth

Self-Assessment Questions:

• Do you have a proven track record of success in marketing roles, with a strong focus on delivery and results?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy and responsibility?
• Do you thrive in a collaborative, team-oriented work culture, and are you able to build positive relationships with stakeholders at all levels?

ASSUMPTION: Cultural fit is essential for success in this role, as the company values a supportive and inclusive work environment that fosters growth and collaboration.

⚠️ Potential Challenges

• Rapid growth and expansion may present challenges in terms of workload and adaptability
• Working in a dynamic and fast-paced environment may require strong time management and prioritization skills
• Collaborating with various stakeholders and external vendors may require strong communication and interpersonal skills
• Adapting to a hybrid work arrangement may present challenges in terms of maintaining productivity and work-life balance

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in a dynamic environment.

📈 Similar Roles Comparison

• This role differs from other marketing executive positions in its focus on driving growth and expansion in a rapidly evolving market.
• Informa Group Plc. operates in a global market, providing opportunities for career growth and exposure to various industries and markets.
• Career paths within the company may include opportunities to work on high-profile events and projects, as well as the potential to take on leadership roles as the company continues to grow.

ASSUMPTION: This role offers unique opportunities for career growth and development in a dynamic and fast-growing organization.

📝 Sample Projects

• Developing and executing a marketing campaign for a new event or brand launch
• Conducting market research to identify trends and opportunities in the Saudi Arabian market
• Collaborating with external vendors to produce marketing communications materials and content

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with the role. The actual projects and tasks may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the company's overall growth and expansion strategy?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance, particularly in a hybrid work arrangement?
• What are the most challenging aspects of working in a dynamic and fast-paced environment, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing skills and experience, as well as your fit with the company's values and culture.
• Prepare examples of your work, such as marketing campaigns or projects you've led, to demonstrate your capabilities during the interview.
• Research the company and its brands, such as LEAP and Cityscape Global, to show your enthusiasm and understanding of the business.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.