Marketing Executive , Seller Marketing

📌 Core Information

🔹 Job Title: Marketing Executive, Seller Marketing

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and executing comprehensive pay-per-click campaigns on Google, Meta, and LinkedIn
• Managing budgets and designing strategies for paid media channels
• Fostering strong relationships with sellers, influencers, and industry partners
• Analyzing performance metrics to optimize PPC strategy

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.

📋 Key Responsibilities

✅ Designing and executing comprehensive pay-per-click campaigns on Google, Meta, and LinkedIn

✅ Managing budget and designing strategies for paid media channels

✅ Fostering strong relationships with sellers, influencers, and industry partners to gather insights, identify event topics, and secure high-caliber speakers and sponsors

✅ Analyzing performance metrics to optimize the PPC strategy, ensuring campaigns deliver tangible results for internal stakeholders

ASSUMPTION: This role may require occasional travel to attend industry events or meet with partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on PPC campaigns

Required Skills:

• Proven experience in managing PPC campaigns on Google, Meta, and LinkedIn
• Strong analytical skills and data-driven mindset
• Excellent communication and stakeholder management skills
• Familiarity with the seller community and e-commerce landscape

Preferred Skills:

• Experience with Amazon's advertising platform
• Fluency in local languages (e.g., Hindi, Tamil, Telugu)

ASSUMPTION: Proficiency in local languages may be beneficial for better engagement with the seller community.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Employee discounts on Amazon products

Working Hours: Full-time, 40 hours per week (Flexible work arrangements may be available)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Amazon was founded in 1994, and Amazon Seller Services was launched in 2013)

Company Description:

• Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon Seller Services aims to help sellers grow their business by offering services that leverage high-quality Amazon capabilities
• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse business segments offer numerous growth opportunities for employees.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth into senior positions

Reporting Structure: This role may report to the Marketing Manager or Seller Marketing Manager

Work Arrangement: On-site, with potential for hybrid or remote work arrangements in the future

Growth Opportunities:

• Progression into senior marketing roles within Amazon Seller Services or other Amazon divisions
• Expansion into related fields, such as brand management or product marketing
• Opportunities to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: Amazon's large size and diverse business segments offer numerous growth opportunities for employees.

🌍 Location & Work Environment

Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms

Office Location(s): Amazon's Bengaluru office is located in the Embassy TechVillage, Outer Ring Road, Bengaluru, Karnataka

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest city in India
• It is known for its vibrant tech industry, with many multinational corporations having their offices in the city
• The city offers a mix of traditional Indian culture and modern amenities, with a cost of living that is generally lower than other major Indian cities

Work Schedule: Standard work hours are from 9:00 AM to 6:00 PM, Monday through Friday, with flexibility for occasional remote work or adjusted hours

ASSUMPTION: The work environment may be dynamic and fast-paced, with a strong focus on results and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and stakeholder management abilities
• Understanding of the seller community and e-commerce landscape
• Cultural fit with Amazon's leadership principles

Application Tips:

• Highlight relevant experience in PPC campaigns and digital marketing
• Demonstrate strong analytical skills and data-driven mindset through examples
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral interview questions that focus on problem-solving, stakeholder management, and adaptability

ATS Keywords: PPC, Google Ads, Meta Ads, LinkedIn Ads, digital marketing, campaign management, stakeholder management, seller community, e-commerce

ASSUMPTION: Amazon's application process may be competitive, with a high volume of applicants for each role.

🛠️ Tools & Technologies

• Google Ads Manager
• Meta Ads Manager
• LinkedIn Campaign Manager
• Data analysis tools (e.g., Google Analytics, Excel)

ASSUMPTION: Familiarity with these tools is expected, and proficiency may be required for certain aspects of the role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and cross-functional teamwork
• Adaptability and flexibility in a fast-paced environment

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for understanding customer needs?
• Are you comfortable working with data and using it to inform decision-making?
• Do you thrive in a fast-paced, dynamic environment and enjoy working collaboratively with cross-functional teams?

ASSUMPTION: Amazon's company culture is highly competitive, data-driven, and focused on continuous improvement.

⚠️ Potential Challenges

• Managing a large budget and ensuring optimal use of resources
• Keeping up with the fast-paced nature of the e-commerce industry and adapting to changing market conditions
• Balancing the needs of internal stakeholders with the requirements of external partners and the seller community
• Occasional travel and time zone differences when working with international partners

ASSUMPTION: These challenges may require strong problem-solving skills, adaptability, and effective stakeholder management.

📈 Similar Roles Comparison

• This role is similar to other PPC specialist or digital marketing roles in the e-commerce industry, but with a focus on the seller community and Amazon's unique business model
• Compared to other marketing roles, this position requires a strong analytical mindset and a deep understanding of the seller community
• Career progression in this role may lead to senior marketing positions within Amazon Seller Services or other Amazon divisions

ASSUMPTION: This role offers unique opportunities for growth and exposure to senior leadership within Amazon's seller marketing division.

📝 Sample Projects

• Developing and executing a comprehensive PPC campaign strategy for a new seller onboarding initiative
• Analyzing campaign performance data to optimize ad spend and improve return on investment
• Collaborating with cross-functional teams to create targeted marketing materials for seller events and webinars

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and dynamic nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the typical PPC campaign structure for seller marketing initiatives at Amazon?
• How does this role collaborate with other teams within Amazon Seller Services and the broader Amazon organization?
• What are the most challenging aspects of working with the seller community, and how does this role address those challenges?
• How does Amazon support the professional development and growth of its marketing employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: These questions demonstrate a strong interest in the role and a desire to understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume and cover letter to highlight your relevant experience in PPC campaigns, digital marketing, and stakeholder management
• Prepare for behavioral interview questions that focus on problem-solving, adaptability, and stakeholder management
• Research Amazon's company culture and leadership principles to demonstrate your cultural fit
• Follow up with the hiring manager or recruiter within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.