Marketing Executive - Social Media

📌 Core Information

🔹 Job Title: Marketing Executive – Social Media

🔹 Company: dmg events

🔹 Location: Dubai, Dubai

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Implementing and managing the social media strategy across multiple platforms
• Designing and creating engaging social media posts aligned with the brand message house
• Writing and proofreading engaging, platform-specific copy
• Scheduling and publishing posts to ensure timely and relevant content distribution
• Monitoring social media channels, engaging with the audience, and responding to inquiries
• Tracking and reporting on key performance metrics, making recommendations for improvement
• Collaborating with the wider marketing team to align social media with event campaigns and promotions

ASSUMPTION: This role requires a proactive, detail-oriented individual with strong communication skills and the ability to work in a fast-paced environment. Experience in social media marketing, preferably in B2B or event marketing, is essential.

📋 Key Responsibilities

✅ Implement and manage the events social media plan across LinkedIn, X (Twitter), Facebook, Instagram, and YouTube

✅ Design and create social media posts using brand guidelines and templates

✅ Write and proofread engaging, platform-specific copy aligned with the events message house

✅ Schedule and publish posts, ensuring timely and relevant content distribution

✅ Monitor social media channels, engage with the audience, and respond to inquiries where relevant

✅ Track and report on key performance metrics, making recommendations for improvement

✅ Work with the wider marketing team to align social media with event campaigns and promotions

✅ Ensure all content goes through the proofing process before publishing

✅ Stay up to date with digital and social media trends, recommending innovative content formats

ASSUMPTION: The role requires a strong understanding of social media platforms, content performance analytics, audience behavior, and digital trends.

🎯 Required Qualifications

Education: A marketing, communications, or digital media qualification is advantageous

Experience: 1-2 years of experience in social media marketing, preferably in B2B or event marketing

Required Skills:

• Experience managing social media channels for a brand or organization
• Strong copywriting and proofreading skills
• Basic graphic design experience using tools such as Canva or Adobe Creative Suite
• Knowledge of social media analytics tools and performance tracking
• Experience working with content scheduling tools (e.g., Hootsuite, Sprout Social, or native scheduling tools)
• Ability to multitask, meet deadlines, and manage content calendars effectively
• Understanding of SEO principles and how they apply to social media content
• Experience in paid social media advertising and campaign optimization
• Knowledge of social listening tools to track brand sentiment and industry trends
• Ability to develop and execute influencer marketing strategies

Preferred Skills:

• Fluency in Arabic

ASSUMPTION: Fluency in Arabic is preferred but not required for the role.

💰 Compensation & Benefits

Salary Range: A competitive salary package will be offered based on experience and qualifications

Benefits:

• Health insurance
• Life insurance
• Retirement plan
• Performance-based bonuses
• Employee discounts on dmg events
• Professional development opportunities

Working Hours: 40 hours per week, Sunday to Thursday, 9:00 AM to 5:30 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary offered may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Events Services

Company Size: Medium (501-1,000 employees)

Founded: 1989

Company Description:

• dmg events is a leading organizer of face-to-face events and a publisher of information services
• The company facilitates and accelerates business transformation by providing direct access to new markets, inspiration, and leadership
• dmg events has a global footprint spanning over 20 countries and organizes over 95 large-scale events annually
• The company maintains a local presence in key markets to better serve customers and build stronger relationships

Company Specialties:

• Exhibitions
• Conferences
• B2B Opportunities
• Global Network
• Marketing Expertise
• Large Scale Events
• Connecting People
• Creating Communities
• Facilitating Business
• and trade show

Company Website: dmgevents.com

ASSUMPTION: dmg events is a well-established company with a strong global presence and a reputation for delivering high-quality events.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The role reports directly to the Marketing Manager or a similar position within the marketing department

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential career progression to senior marketing roles within the company
• Opportunities to work on diverse events and gain exposure to different industries
• Chances to develop leadership skills by managing and mentoring junior team members

ASSUMPTION: The role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office in a prime business district

Office Location(s): Cluster C, Jumeirah Lakes Towers, Dubai, Dubai 33817, AE

Geographic Context:

• Dubai is a major business hub and a popular destination for events and conferences
• The office location offers easy access to major transportation networks and amenities
• The city provides a multicultural environment with a diverse range of cultural experiences

Work Schedule: Sunday to Thursday, 9:00 AM to 5:30 PM, with flexibility for occasional overtime during peak event periods

ASSUMPTION: The role may require occasional overtime to manage events and campaigns, particularly during peak periods.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening with the HR department
• Face-to-face interview with the hiring manager or a panel of interviewers
• Final round of interviews with senior leadership, if applicable

Key Assessment Areas:

• Understanding of social media platforms and content strategies
• Writing and communication skills
• Problem-solving and analytical skills
• Cultural fit and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your social media content and campaign successes
• Research the company and its events to demonstrate your enthusiasm and understanding
• Practice common interview questions and be prepared to discuss your career goals and aspirations

ATS Keywords: Social Media Marketing, Content Creation, Copywriting, Graphic Design, Analytics, Event Marketing, Brand Management, Influencer Marketing, Paid Advertising

ASSUMPTION: The application process may vary based on the company's specific hiring practices and the current hiring manager's preferences.

🛠 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Innovation
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven
• Adaptable and resilient
• Customer-focused

Self-Assessment Questions:

• How do you align with the company's values, particularly 'Innovation' and 'Collaboration'?
• How do you handle working in a fast-paced, dynamic environment?
• How do you ensure the quality and consistency of content across multiple platforms and time zones?

ASSUMPTION: dmg events values diversity and inclusion, and encourages applicants from all backgrounds to apply.

⚠️ Potential Challenges

• The role may require occasional travel to attend events and manage on-site activations
• The work environment can be fast-paced and demanding, particularly during peak event periods
• The role may involve working with tight deadlines and managing multiple projects simultaneously
• The company's success depends on the success of its events, which can be subject to external factors beyond the marketing team's control

ASSUMPTION: The role may present challenges related to the dynamic nature of the events industry and the need to balance multiple priorities.

📈 Similar Roles Comparison

• The role is similar to other social media marketing roles but focuses specifically on events and their unique challenges and opportunities
• The role requires a strong understanding of the events industry and its specific marketing needs
• The role offers the opportunity to work on a wide range of events and gain exposure to different industries and markets

ASSUMPTION: The role is unique in its focus on the events industry and the need to balance marketing objectives with the dynamic nature of live events.

📝 Key Questions to Ask During Interview

• How does the company support the professional development of its marketing team members?
• What are the key priorities for the marketing department in the next 12 months?
• How does the company measure the success of its social media campaigns, and what tools do they use to track performance?
• What are the most challenging aspects of managing social media for events, and how does the company address them?
• How does the company collaborate with its event partners and sponsors to maximize the impact of its social media campaigns?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and can help you better understand the position and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://job-boards.greenhouse.io/dmgevents/jobs/6806468
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your social media content and campaign successes
• Research the company and its events to demonstrate your enthusiasm and understanding
• Practice common interview questions and be prepared to discuss your career goals and aspirations
• Follow up with the hiring manager or HR department within 7-10 days after your interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.