Marketing Executive (Surf) - Fixed Term Contract

📌 Core Information

🔹 Job Title: Marketing Executive (Surf) - Fixed Term Contract

🔹 Company: Unilever

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing share-growth-oriented marketing & category plans
• Representing consumer insights and brand strategy on cross-functional teams
• Leading activation platforms and ideas based on brand vision plans
• Optimizing commercial opportunities and managing marketing budgets

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Developing and implementing marketing & category plans that seize opportunities in product renovation, pricing strategy, competitor activities, and customer/channel-specific needs

✅ Representing consumer (insights), brand strategy, and product quality requirements on cross-functional teams

✅ Developing and leading the implementation of activation platforms and ideas based on the brand vision plan

✅ Translating marketing & category plans into a business framework and optimizing commercial opportunities

✅ Proactively feeding market, category, and customer requirements into platform innovation projects

✅ Championing optimal launch of innovation platforms and ensuring continued focus on and support of innovation platforms once launched

✅ Monitoring and reviewing the effectiveness of innovation and renovation programs to inform future plans

✅ Managing marketing budgets within agreed targets and aligning with customer advertising activities

✅ Other tasks assigned by the line manager

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and project management, with a focus on driving share growth and optimizing commercial opportunities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-4 years of classic brand management experience in an FMCG environment

Required Skills:

• Proven experience in brand management and brand development

• Strong business management skills
• Excellent communication and presentation skills
• Ability to work effectively with cross-functional teams
• Strong analytical and problem-solving skills

Preferred Skills:

• Experience working with discounter teams and agencies
• Fluency in Vietnamese and English

ASSUMPTION: Candidates with experience in FMCG brand management and a strong understanding of marketing strategies will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Executive role in Ho Chi Minh City, Vietnam, with 3-4 years of experience is approximately VND 1,200,000,000 - VND 1,800,000,000 per year (USD $50,000 - $75,000).

Benefits:

• Health insurance and pension plans
• Employee discounts on Unilever products
• Opportunities for professional development and career growth
• Flexible working arrangements

Working Hours: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM), with flexibility for remote work as needed

ASSUMPTION: Salary range is based on industry standards for the role, experience level, and location. Benefits may vary based on the specific offer and local regulations.

📌 Applicant Insights

🔍 Company Context

Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, with a portfolio spanning home care, personal care, and foods & refreshment categories.

Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide, providing a dynamic and diverse work environment.

Founded: Unilever was founded in 1929, with a rich history and strong brand portfolio.

Company Description:

• Unilever is a purpose-driven company, committed to making sustainable living commonplace
• The company's portfolio includes world-leading brands such as Lipton, Dove, Axe, Hellmann’s, and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica
• Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• and Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and global presence offer opportunities for career growth and exposure to diverse markets and brands.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-4 years of experience in brand management.

Reporting Structure: The Marketing Executive will report to the Marketing Manager and work closely with cross-functional teams, including sales, consumer insights, and communications.

Work Arrangement: This is an on-site role based in Ho Chi Minh City, Vietnam, with flexibility for remote work as needed.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion into different brands, categories, or regions
• Development of leadership and management skills

ASSUMPTION: This role offers opportunities for career growth within Unilever's extensive portfolio of brands and categories.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with amenities and facilities to support employee well-being and productivity.

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant culture, rich history, and diverse culinary scene
• The city offers a mix of traditional and modern architecture, with numerous historical sites, museums, and cultural attractions
• Ho Chi Minh City has a tropical climate, with hot and humid weather year-round, and is prone to heavy rainfall during the monsoon season

Work Schedule: Standard office hours with flexibility for remote work as needed

ASSUMPTION: Ho Chi Minh City offers a dynamic and multicultural work environment, with opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager and/or team members
• Final interview with the senior leadership team
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional teamwork and collaboration
• Analytical and data-driven decision-making
• Cultural fit and alignment with Unilever's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your marketing strategies, campaigns, or projects that demonstrate your ability to drive share growth and optimize commercial opportunities
• Research Unilever's brand portfolio and values to show your enthusiasm for the company and understanding of its mission

ATS Keywords: Brand Management, Marketing Strategy, Product Renovation, Pricing Strategy, Consumer Insights, Cross Functional Teamwork, Activation Platforms, Communication, Market Analysis, Innovation, Budget Management, Category Management, Commercial Opportunities, Customer Needs, Advertising, Project Management

ASSUMPTION: Unilever's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking and problem-solving abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, CRM, marketing automation platforms)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Presentation and design tools (e.g., PowerPoint, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the brand and category, but strong proficiency in Microsoft Office Suite is essential.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Responsibility
• Entrepreneurship
• Openness
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody Unilever's values in your daily work?
• Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
• How do you stay up-to-date with market trends and consumer insights in your current role?

ASSUMPTION: Unilever values diversity, inclusion, and collaboration, and seeks candidates who align with its mission and values.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and perspectives
• Adapting to changes in the market, consumer behavior, or brand strategy
• Balancing short-term objectives with long-term brand building

ASSUMPTION: This role may present challenges related to project management, cross-functional collaboration, and adaptability to change.

📈 Similar Roles Comparison

• This role focuses on share growth and category management, whereas related positions may have a stronger emphasis on brand building, product innovation, or trade marketing
• Unilever's large portfolio of brands and categories offers opportunities for career growth and exposure to diverse markets and products
• Career progression in Unilever may involve moving between brands, categories, or regions, with opportunities for leadership and management roles

ASSUMPTION: This role offers unique opportunities for career growth and exposure to diverse brands and categories within Unilever's extensive portfolio.

📝 Sample Projects

• Developing a marketing and category plan for a new product launch, including pricing strategy, competitor analysis, and customer-specific needs
• Leading a cross-functional team to execute a successful activation campaign, including communication, BTL, and RM activities
• Optimizing commercial opportunities by analyzing market data, identifying trends, and translating insights into actionable business frameworks

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and analytical nature of the Marketing Executive role at Unilever.

❓ Key Questions to Ask During Interview

• Can you describe the marketing and category plan for one of Unilever's brands in the Surf category, and how it has evolved over time?
• How does the cross-functional team for this brand collaborate and make decisions, and how do you ensure alignment with the brand strategy and consumer insights?
• What opportunities are there for professional development and career growth within Unilever's marketing organization?
• How does Unilever support work-life balance for its employees, particularly in a role that may require flexibility and adaptability?
• Can you provide an example of a time when Unilever demonstrated its commitment to sustainability and social responsibility, and how this aligns with the company's mission and values?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to think strategically and ask insightful questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Unilever careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, cross-functional teamwork, and analytical abilities
• Prepare examples of your marketing strategies, campaigns, or projects that demonstrate your ability to drive share growth and optimize commercial opportunities
• Research Unilever's brand portfolio and values to show your enthusiasm for the company and understanding of its mission
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.