- Job Title: Marketing Executive, Transworld
- Company: The Random House Group Limited
- Location: London, London, City of, United Kingdom
- Job Type: Hybrid
- Category: Publishing
- Date Posted: July 3, 2025
🚀 Job Overview
Key aspects of this role include:
- Supporting the creation of successful marketing strategies
- Coordinating with relevant departments, including sales, editorial, and publicity
- Developing, implementing, and reviewing strategy for specific marketing channels
- Providing digital marketing guidance for authors
- Liaising with UK Group Marketing and International Sales and Marketing teams
ASSUMPTION: This role requires a proactive, creative individual with strong communication skills and a keen interest in publishing and marketing.
📋 Key Responsibilities
- 📊 Marketing Strategy & Planning:
- Support the creation of successful marketing strategies
- Identify target audiences and shape consumer messages
- Plan media space, partnerships, and campaign analysis
- 🤝️ Departmental Coordination:
- Collaborate with sales, editorial, and publicity departments
- Ensure marketing strategies align with departmental goals
- 📱 Channel Management:
- Develop, implement, and review strategies for specific marketing channels
- Manage divisional social channels, newsletters, websites, influencer outreach, and online community building
- 📚 Author Support:
- Provide digital marketing guidance and content planning for authors
- Assist authors in problem-solving and maximizing their online presence
- 🌍 International Liaison:
- Work with UK Group Marketing and International Sales and Marketing teams
- Promote Transworld's books in all markets
ASSUMPTION: The ideal candidate will have experience in marketing campaigns, social media, and digital marketing. They should also be comfortable working in a dynamic, collaborative environment.
🎯 Required Qualifications
- Education: Relevant degree or equivalent experience
- Experience: Proven experience in marketing campaigns, preferably in publishing or a related industry
- Required Skills:
- Demonstrated interest in publishing and Transworld's books
- Familiarity with marketing campaigns and strategies
- Experience posting on social media platforms
- Excellent communication and relationship-building skills
- Proactive, flexible, and able to work to deadlines and budgets
Preferred Skills:
- Previous experience using Canva
- Previous experience running META campaigns
ASSUMPTION: While not required, experience with Canva and META campaigns can be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: £29,500 - £33,000 per year, dependent on skills and experience
- Benefits: Not specified in the original job description
- Working Hours: Full-time, 40 hours per week
- Hybrid Working: Core office days are Tuesdays and Wednesdays, with a minimum of 2 days per week in the office
ASSUMPTION: Based on industry standards, benefits may include health insurance, pension contributions, and other standard employee benefits.
📌 Applicant Insights
🔍 Company Context
- Industry: Publishing
- Company Size: Medium (201-500 employees)
- Founded: Not specified
- Company Description: Transworld is one of seven adult publishing houses within Penguin Random House, with an annual turnover of £50-60m. Recent successes include "Spare" by Prince Harry and "Lessons in Chemistry" by Bonnie Garmus. Transworld has an unrivaled reputation for turning debuts into bestsellers while creating long-term 'brand-name' authors.
- Company Specialties: Book publishing, marketing, and distribution
📊 Role Analysis
- Career Level: Mid-level marketing role
- Reporting Structure: Reports directly to the Marketing Manager or similar role
- Work Arrangement: Hybrid, with a minimum of 2 days per week in the office
- Growth Opportunities: Potential for career progression within the marketing department or across the wider publishing house
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the wider publishing house.
🌍 Location & Work Environment
- Office Type: Hybrid, with a minimum of 2 days per week in the office
- Office Location: Embassy Gardens, London, SW11 7BW
- Geographic Context: London, a major global city with a diverse cultural scene and vibrant publishing industry
- Work Schedule: Full-time, 40 hours per week, with flexible working hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
- Typical Process: Not specified in the original job description
- Key Assessment Areas: Marketing strategy, campaign planning, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your understanding of the publishing industry and Transworld's authors
- Demonstrate your creativity and strategic thinking in your cover letter
🛠️ Tools & Technologies
- Not specified in the original job description
👔 Cultural Fit Considerations
- Company Values: Not specified in the original job description
- Work Style: Collaborative, creative, and proactive
- Self-Assessment Questions:
- How do your personal values align with Transworld's company culture?
- Are you comfortable working in a hybrid environment, balancing remote work and on-site collaboration?
- How do you approach problem-solving and innovation in marketing campaigns?
🚨 Potential Challenges
- Balancing multiple marketing campaigns and projects simultaneously
- Managing relationships with various departments and international teams
- Adapting to changes in the publishing industry and market trends
📈 Similar Roles Comparison
- Marketing Coordinator: More focused on day-to-day campaign execution and less on strategy development
- Publicity Assistant: More focused on author and book publicity, with less involvement in overall marketing strategy
- Senior Marketing Manager: More senior role with additional responsibilities, such as team management and budget oversight
📝 Sample Projects
- Developing a social media campaign for a debut author's book launch
- Coordinating a book tour and event planning for a high-profile author
- Creating targeted email marketing campaigns to promote specific titles or authors
💡 Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy for Transworld?
- What opportunities are there for professional development and growth within the marketing department?
- How does Transworld support work-life balance for its employees?
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link by 11:59 PM on Thursday, July 17, 2025
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your marketing campaign work, if applicable
- Follow up with the hiring manager one week after submission, if you haven't heard back
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
