Marketing Executive, UK

📌 Core Information 🔹 Job Title: Marketing Executive, UK 🔹 Company: SharkNinja 🔹 Location: London, United Kingdom 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: May 20, 2025 🚀 Job Overview Key aspects of this role include: - Supporting global marketing campaigns and product launches at a country level - Coordinating cross-functionally to ensure products are ready for launch - Managing relationships with influencers, partners, and agencies - Conducting competitor and market research to identify trends and opportunities - Maintaining consistent brand voice and visual identity across all channels ASSUMPTION: This role requires a dynamic, creative, and driven individual with a passion for brand storytelling, digital marketing, and first-class product launches. Strong communication, organizational, and project management skills are essential. 📋 Key Responsibilities ✅ Campaign Planning and Execution: - Assist in planning and executing the Global Playbook at a country level through integrated marketing campaigns, launch planning, and readiness. - Work cross-functionally to ensure products are set and ready to deliver a 5-star launch. ✅ Asset Development and Delivery: - Coordinate with internal teams to develop and supply timely delivery of campaign and retail assets. ✅ Stakeholder Communication: - Communicate with impact, compiling and delivering status reports to stakeholders at all levels. ✅ Brand Custodianship: - Brand custodian, regularly auditing online content and in-store execution. ✅ Relationship Management: - Offer support in the management of relationships with influencers, partners, and agencies. ✅ Market Research: - Conduct competitor and market research to identify trends and opportunities. ✅ Event Coordination: - Support events by coordinating samples, working with agencies to manage logistics, and working with broader brand teams to ensure pre-agreed KPIs are met. ✅ Brand Consistency: - Help maintain consistent brand voice and visual identity across all channels. ASSUMPTION: The Marketing Executive will be responsible for supporting the delivery of multi-channel marketing campaigns and product launches, working cross-functionally to ensure products are ready for a successful launch. This role involves coordinating with internal teams, managing relationships with influencers, and conducting market research. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, Business, or a related field. Experience: - 1-3 years of marketing experience, preferably within FMCG, retail, or consumer electronics brands. Required Skills: - Strong reporting and communication skills - Excellent organizational and project management skills - Enthusiasm for industry trends, innovation, and consumer behavior Preferred Skills: - Proficiency in market research tools and techniques - Experience with influencer marketing and management ASSUMPTION: Candidates should have a degree in Marketing, Communications, Business, or a related field, with 1-3 years of marketing experience, preferably within FMCG, retail, or consumer electronics brands. Strong reporting, communication, organizational, and project management skills are essential. 💰 Compensation & Benefits Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Executive role in London) Benefits: - Competitive health insurance - Retirement plans - Paid time off - Employee stock purchase options - Wellness programs - Product discounts Working Hours: Full-time, 40 hours per week, with flexibility for project needs ASSUMPTION: The salary range for this role is estimated based on industry standards for a Marketing Executive role in London. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Appliances, Electrical, and Electronics Manufacturing Company Size: 1,001-5,000 employees Founded: 1994, in Needham, MA, USA Company Description: SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty. Company Specialties: - Consumer Goods and Product Marketing Company Website: http://www.sharkninja.com ASSUMPTION: SharkNinja is a global product design and technology company with a strong focus on consumer goods and product marketing. The company is known for its innovative products and has a proven track record of disrupting various household product categories. 📊 Role Analysis Career Level: Mid-level Marketing role, ideal for candidates looking to gain experience in global marketing campaigns and product launches. Reporting Structure: The Marketing Executive will report directly to the UK Director of Marketing. Work Arrangement: On-site, full-time role with flexibility for project needs. Growth Opportunities: - Potential to work on high-impact marketing campaigns and product launches - Exposure to cross-functional teams and stakeholders - Opportunities to develop skills in market research, influencer management, and brand custodianship ASSUMPTION: This role offers growth opportunities in global marketing, cross-functional teamwork, and skill development in market research, influencer management, and brand custodianship. 🌍 Location & Work Environment Office Type: Modern, collaborative office space in London, City of, United Kingdom Office Location(s): 89 A Street, Needham, MA 02494, US (headquarters) Geographic Context: - London, City of, United Kingdom is a major global hub for marketing, advertising, and consumer goods industries. - The office is located in a vibrant, multicultural neighborhood with easy access to public transportation. Work Schedule: Full-time, 40 hours per week, with flexibility for project needs ASSUMPTION: The office is located in a vibrant, multicultural neighborhood with easy access to public transportation, offering a dynamic work environment for marketing professionals. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. In-depth interview with the hiring manager and/or team members 4. Final interview with the UK Director of Marketing Key Assessment Areas: - Marketing campaign planning and execution - Cross-functional teamwork and communication - Market research and analysis skills - Brand custodianship and management Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements. - Prepare for behavioral interview questions focusing on campaign planning, teamwork, and problem-solving. - Research SharkNinja's marketing strategies and recent campaigns to demonstrate your enthusiasm and understanding of the role. ATS Keywords: Marketing, Campaign Planning, Product Launch, Influencer Management, Market Research, Brand Custodianship, Cross-functional Teamwork, Stakeholder Communication ASSUMPTION: The interview process will focus on assessing the candidate's marketing campaign planning, teamwork, and problem-solving skills, as well as their understanding of SharkNinja's marketing strategies and recent campaigns. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., Marketo, HubSpot) - Social media management tools (e.g., Hootsuite, Buffer) - Project management tools (e.g., Asana, Trello) - Market research tools (e.g., Google Trends, SEMrush) - Brand management software (e.g., Brandfolder, Frontify) ASSUMPTION: The Marketing Executive will be expected to have proficiency in marketing automation platforms, social media management tools, project management tools, market research tools, and brand management software. 👔 Cultural Fit Considerations Company Values: - Innovation - Disruption - Outrageously Extraordinary - Customer-centricity - Collaboration Work Style: - Fast-paced and dynamic environment - Cross-functional teamwork and collaboration - Data-driven decision-making - Continuous learning and improvement - Results-oriented and accountable Self-Assessment Questions: 1. Describe a time when you identified a market trend and capitalized on it to drive successful marketing campaigns. 2. How have you managed relationships with influencers, partners, or agencies to achieve marketing objectives? 3. Can you provide an example of a time when you conducted market research to inform a marketing strategy or product launch? 4. How do you ensure consistent brand voice and visual identity across multiple channels and touchpoints? 5. How do you approach working in a fast-paced, dynamic environment, and balancing multiple projects and priorities? ASSUMPTION: SharkNinja values innovation, disruption, outrageously extraordinary mindset, customer-centricity, and collaboration. Candidates should be able to demonstrate these values through their work style, experiences, and self-assessment. ⚠️ Potential Challenges 1. Managing multiple marketing campaigns and product launches simultaneously 2. Balancing cross-functional teamwork and stakeholder communication 3. Conducting market research and analysis in a fast-paced environment 4. Maintaining consistent brand voice and visual identity across multiple channels and touchpoints 5. Adapting to changes in marketing strategies, consumer behavior, and market trends ASSUMPTION: The Marketing Executive may face challenges in managing multiple marketing campaigns and product launches simultaneously, balancing cross-functional teamwork and stakeholder communication, conducting market research and analysis in a fast-paced environment, maintaining consistent brand voice and visual identity, and adapting to changes in marketing strategies, consumer behavior, and market trends. 📈 Similar Roles Comparison 1. Marketing Manager, FMCG Brand: Focuses on managing a specific FMCG brand, with responsibilities including brand strategy, product launches, and marketing campaign execution. This role may have less emphasis on cross-functional teamwork and more focus on brand-specific initiatives. 2. Senior Marketing Executive, Retail: Responsible for developing and executing marketing strategies for retail products, with a focus on driving in-store sales and customer acquisition. This role may have more emphasis on in-store promotions, retail-specific marketing, and less focus on global marketing campaigns and product launches. 3. Global Marketing Director: Oversees global marketing strategies and campaigns across multiple brands and regions. This role may have more emphasis on strategic planning, budget allocation, and less focus on day-to-day campaign execution and product launches. ASSUMPTION: The Marketing Executive role at SharkNinja is unique in its focus on global marketing campaigns and product launches, cross-functional teamwork, and market research. While there may be similarities to other marketing roles, the specific responsibilities and focus areas make this role distinct. 📝 Sample Projects 1. Global Marketing Campaign for New Product Launch: Develop and execute a global marketing campaign for a new product launch, coordinating with cross-functional teams, influencers, and agencies to ensure a successful launch and meet KPIs. 2. Market Research and Analysis for Product Line Extension: Conduct market research and analysis to identify opportunities for a product line extension, and develop a marketing strategy to capitalize on identified trends and consumer preferences. 3. Influencer Marketing Strategy for Established Brand: Develop and implement an influencer marketing strategy to drive brand awareness and engagement for an established brand, working with cross-functional teams to identify and activate relevant influencers and measure campaign success. ASSUMPTION: These sample projects illustrate the Marketing Executive's responsibilities in developing and executing global marketing campaigns, conducting market research, and managing influencer marketing strategies to drive brand awareness, engagement, and sales. ❓ Key Questions to Ask During Interview 1. Can you describe the company's approach to global marketing campaigns and product launches? 2. How does the company support the professional development of its marketing team members? 3. What are the key priorities for the first 90 days in this role? 4. How does the company measure the success of marketing campaigns and product launches? 5. Can you provide an example of a time when the company adapted to changes in consumer behavior or market trends? ASSUMPTION: These key questions help candidates better understand the company's approach to global marketing campaigns, professional development opportunities, role priorities, performance metrics, and adaptability to market changes. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements. 3. Prepare for behavioral interview questions focusing on campaign planning, teamwork, and problem-solving. 4. Research SharkNinja's marketing strategies and recent campaigns to demonstrate your enthusiasm and understanding of the role. 5. Follow up with the hiring manager one week after your interview to express your continued interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.