Marketing Executive – Visual Content

📌 Core Information

🔹 Job Title: Marketing Executive – Visual Content

🔹 Company: AccorHotel

🔹 Location: Hanoi, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading visual content creation and execution to support hotel marketing and communications objectives
• Producing high-quality photography and videography assets that capture the brand spirit and elevate the hotel's visual identity
• Collaborating closely with the MarCom team to conceptualize and produce compelling visual assets aligned with Fairmont's brand identity and content strategy
• Creating engaging short-form video content and social-ready photography for digital platforms
• Ensuring timely post-production and delivery of edited content for internal and external use

ASSUMPTION: This role requires a strong creative eye, technical proficiency in photography and videography, and a deep understanding of digital storytelling and social media trends.

📋 Key Responsibilities

✅ Plan, capture, and edit high-quality photo and video content to support hotel campaigns, brand storytelling, and social activations across departments

✅ Collaborate with the Director of Marketing & Communications and the MarCom team to conceptualize and produce compelling visual assets

✅ Create engaging short-form video content and social-ready photography that evokes emotion, drives engagement, and strengthens brand presence across digital platforms

✅ Ensure timely post-production and delivery of edited content for use across internal channels and external platforms

✅ Maintain and organize the hotel's visual asset library, ensuring all photo and video content is properly archived, tagged, and version-controlled for easy access and re-use

✅ Provide visual coverage for hotel events, seasonal promotions, VIP guest visits, and brand activations; assist with live or on-site content production as needed

✅ Stay updated on current trends, formats, and innovations in hospitality, luxury lifestyle, and digital storytelling to bring fresh, relevant perspectives to content creation

✅ Ensure all visual content consistently reflects the Fairmont tone of voice, brand standards, and quality expectations

✅ Support written content development (e.g., captions, campaign taglines, or content descriptions) when required, in coordination with the Brand Content Executive and the team

ASSUMPTION: This role requires a high level of creativity, adaptability, and attention to detail, as well as strong communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Digital Media, Photography, Videography, or a related field

Experience: Minimum of 2 years of hands-on experience as a content creator or visual storyteller in hospitality, F&B, or luxury lifestyle

Required Skills:

• Strong professional portfolio demonstrating expertise in food, lifestyle, and brand-focused photography and videography
• Proficient in DSLR and iPhone photography; familiarity with lighting and audio setups
• Expert-level skills in Adobe Premiere Pro, Lightroom, Photoshop, After Effects, or equivalent editing software
• Strong understanding of social media formats and what performs well across platforms like Facebook, Instagram, TikTok
• Excellent eye for composition, lighting, and visual narrative
• Creative, fast-working, and adaptable; able to produce high-quality content in natural, dynamic conditions
• Fluent in English

Preferred Skills:

• Experience working in a luxury hotel environment
• Familiarity with Vietnamese culture and language

ASSUMPTION: While not explicitly stated, experience in luxury hospitality and familiarity with Vietnamese culture may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Executive role in Vietnam with 2-5 years of experience, the estimated salary range is VND 15,000,000 - 25,000,000 per month. This range may vary depending on the candidate's skills, experience, and the company's compensation structure.

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and employee discounts
• Opportunities for professional growth and development within the AccorHotel group
• Dynamic work environment in a luxury hotel setting

Working Hours: Full-time position with standard working hours, including evenings and weekends as needed to cover events and activations

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's compensation policies.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, with a focus on luxury hotels and resorts under the Fairmont brand

Company Size: AccorHotel is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and development within the organization

Founded: AccorHotel was founded in 1967 and has since grown to become one of the largest hotel chains in the world

Company Description:

• AccorHotel is a global leader in the hospitality industry, offering a wide range of hotel brands and services to meet the needs of both business and leisure travelers
• The company is committed to sustainability and responsible business practices, aiming to minimize its environmental impact and contribute positively to local communities
• AccorHotel fosters a culture of innovation, diversity, and inclusion, with a focus on providing exceptional guest experiences and empowering its employees to reach their full potential

Company Specialties:

• Luxury and upscale hotels and resorts
• Food and beverage outlets
• Meetings and events
• Wellness and spa services

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the hospitality industry.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and development within the company

Reporting Structure: The Marketing Executive – Visual Content will report directly to the Director of Marketing & Communications and work closely with the MarCom team and other internal departments

Work Arrangement: This is an on-site role, with the primary work location being the Fairmont Hanoi hotel. However, the position may require travel to other AccorHotel properties or events as needed

Growth Opportunities:

• Progression to a senior marketing role within the AccorHotel group
• Expansion into other areas of marketing or communications within the company
• Opportunities to work on high-profile campaigns and events, gaining valuable experience and exposure

ASSUMPTION: This role offers a unique opportunity to gain experience in luxury hospitality marketing and work on high-profile campaigns and events within a global organization.

🌍 Location & Work Environment

Office Type: The primary work location is the Fairmont Hanoi hotel, offering a dynamic and luxurious work environment

Office Location(s): Hanoi, Vietnam

Geographic Context:

• Hanoi is the capital and second-largest city of Vietnam, offering a rich cultural heritage and vibrant urban lifestyle
• The city is known for its historic architecture, delicious street food, and bustling nightlife
• Hanoi's strategic location in Southeast Asia provides opportunities for regional travel and collaboration with other AccorHotel properties

Work Schedule: The work schedule for this role is full-time, with standard working hours and the need to be flexible to cover events and activations as needed

ASSUMPTION: Working in a luxury hotel environment offers unique opportunities to gain experience in high-end hospitality and collaborate with industry professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Director of Marketing & Communications and/or other members of the MarCom team
• Final interview or presentation with senior leadership

Key Assessment Areas:

• Portfolio review and discussion of past work
• Creativity and problem-solving skills
• Technical proficiency in photography and videography
• Understanding of luxury hospitality and digital storytelling
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best work in photography, videography, and digital storytelling
• Research AccorHotel and the Fairmont brand to demonstrate your understanding of the company and its values
• Practice your presentation and interview skills to ensure you can effectively communicate your ideas and vision for the role

ATS Keywords: Visual content, marketing executive, photography, videography, digital storytelling, luxury hospitality, brand alignment, social media, editing software, Adobe Premiere Pro, Adobe Lightroom, Adobe Photoshop, Adobe After Effects

ASSUMPTION: AccorHotel's application process may involve multiple rounds of interviews and assessments to ensure the best fit for the role and the company.

🛠️ Tools & Technologies

• Adobe Premiere Pro
• Adobe Lightroom
• Adobe Photoshop
• Adobe After Effects
• DSLR and iPhone photography equipment
• Lighting and audio setups

ASSUMPTION: Proficiency in Adobe Creative Suite and relevant photography and videography equipment is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Act with integrity and respect
• Be innovative and bold
• Perform as one team
• Embrace diversity and inclusion
• Deliver exceptional guest experiences

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering high-quality work
• Creative and innovative in approach to problem-solving

Self-Assessment Questions:

• Do you have a strong portfolio demonstrating expertise in food, lifestyle, and brand-focused photography and videography?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to changing priorities?
• Do you have a strong understanding of luxury hospitality and digital storytelling trends?

ASSUMPTION: AccorHotel values a diverse and inclusive work environment, with a focus on collaboration, innovation, and exceptional guest experiences.

⚠️ Potential Challenges

• Meeting tight deadlines for content delivery, especially during high-volume events or campaigns
• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, dynamic environment with changing priorities and demands
• Adapting to cultural differences and working with diverse teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on delivering high-quality work under pressure.

📈 Similar Roles Comparison

• This role is unique in its focus on visual content creation and storytelling within the luxury hospitality industry
• Compared to other marketing roles, this position requires a strong creative eye and technical proficiency in photography and videography
• Career progression in this role may lead to senior marketing positions within the AccorHotel group or other luxury hospitality organizations

ASSUMPTION: This role offers a unique opportunity to gain experience in luxury hospitality marketing and work on high-profile campaigns and events within a global organization.

📝 Sample Projects

• Creating a visual campaign to launch a new restaurant or bar within the Fairmont Hanoi hotel
• Developing a social media content calendar to showcase the hotel's unique offerings and experiences
• Producing a promotional video to highlight the hotel's wellness and spa services

ASSUMPTION: These sample projects demonstrate the range of creative and technical skills required for this role and the diverse range of content that may be produced.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the MarCom department?
• How does this role fit into the overall marketing and communications strategy for the Fairmont Hanoi hotel?
• What are the key priorities for this role in the first 90 days?
• How does AccorHotel support the professional growth and development of its employees?
• What are the most rewarding aspects of working in luxury hospitality marketing, according to current team members?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and provides an opportunity to gain a deeper understanding of the work environment and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best work in photography, videography, and digital storytelling
• Research AccorHotel and the Fairmont brand to demonstrate your understanding of the company and its values
• Practice your presentation and interview skills to ensure you can effectively communicate your ideas and vision for the role
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.