Marketing Executive - Waldorf Astoria Maldives Ithaafushi

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Waldorf Astoria Maldives Ithaafushi

🔹 Location: Maldives

🔹 Job Type: On-site, Full-time

🔹 Category: Hospitality, Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in achieving key marketing and PR objectives for Waldorf Astoria Maldives Ithaafushi
• Managing marketing projects and media relations
• Collaborating with various resort departments and external stakeholders
• Monitoring and reporting on marketing campaign performance

ASSUMPTION: This role requires a strong understanding of marketing and PR principles, as well as experience in the hospitality industry.

📋 Key Responsibilities

✅ Coordinate and assist with delivering all agreed marketing and PR strategies

✅ Support Manager by developing and implementing promotional activity, collateral, and in-house merchandising

✅ Promote the resort’s marketing activities to the media covering all food and beverage, rooms, and event promotions

✅ Support all internal communication activities including distributing press releases, newsletters, and assisting with senior management media interviews

✅ Promote and support all marketing and PR activities including special events, sponsorship opportunities, merchandising campaigns, exhibitions, CSR activities, and property inspections

✅ Support the department with media relations involving tracking social media, updating press kits, archiving news releases and press coverage, maintaining media databases, coordinating interviews, and ensuring relevant administrative duties are completed in advance of media visits

✅ Assist in organising and managing familiarisation trips for media professionals and entertain local media where appropriate

✅ Assist with and, where required, lead on-site photoshoots and resort filming whilst ensuring all relevant administration approvals are completed and confirmed

✅ Monitor and support Manager on all social media activities for the resort whilst supporting departmental initiatives

✅ Be a brand champion for the resort ensuring all collateral conforms to agreed brand standards, using the right tone and voice compliant with corporate guidelines

✅ Support and identify opportunities along with the Manager to grow and develop loyalty marketing activities with HHonors

✅ Develop monthly/quarterly reports on activities highlighting results and next steps

✅ Develop, maintain, and grow the resort databases to promote all resort disciplines including targeted HHonors campaigns

✅ Be mindful and attentive of local and international news or stories affecting resort business and inform management swiftly and effectively on information which could impact the reputation of the resort

✅ Actively respond to requests for information about the resort

✅ Assist in developing reports on specific marketing and PR initiatives and promotions

✅ Execute and report on competitive analysis on resort, food and beverage, and eCommerce marketing activities and maximise compatibility with public relations efforts

✅ Ensure resort has appropriate marketing and PR archives and content including up-to-date media lists, press kits, collateral, photo and video library, newsletters, brochures, desktop publishing, and all matters relating to marketing and PR

✅ Support and assist management in marketing and PR projects including resources with budget implications

✅ Support all communications connected with resort crisis and issues set out by the Manager

✅ Achieve agreed performance goals and objectives of role set out by Manager and complete any reasonable task given from the Manager in a responsible and productive manner

✅ Execute and implement appropriate use of marketing and PR content, creative resources, translation, and photography while optimising an effective online presence in line with regional strategy

✅ Day-to-day administrative tasks such as complimentary and entertainment forms, database update and purchase orders, expenses, etc. follow up

✅ Ensure the event calendar of activities is professionally reflected within web and e-commerce strategies

✅ Maintain complete knowledge of and comply with all departmental policies, service procedures, and standards

✅ Establish and maintain effective rapport and open communication with all resort disciplines

✅ Develop strong working relationships with various levels of Hilton’s personnel including hotel and regional teams and comply to Hilton core values

✅ Develop and manage working relationships with key members of the creative and media agencies

✅ Work effectively within the Regional Marketing and PR team as well as supporting all hotel departments including regional levels on marketing and PR campaigns

✅ Support the Manager to develop and maintain effective working relationships with all external customers to include key members of the media, community organizations, local press, tourism board, local industry organizations, as well as suppliers and agencies

✅ Excel at being an effective team player in all aspects of the role

✅ The Resort requires that you perform any task deemed necessary by the Commercial Director for the efficient running of the Commercial Department specifically and the Resort in general.

ASSUMPTION: This role requires strong project management, communication, and interpersonal skills to effectively collaborate with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in marketing and PR within the hospitality industry

Required Skills:

• Proven experience in marketing and PR
• Proficiency in Microsoft Office applications
• Budget management and project and time management
• Experience working with media and design agencies
• Excellent written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to work independently and in a team environment

Preferred Skills:

• Fluency in multiple languages
• Experience with CRM software
• Knowledge of the Maldives tourism industry

ASSUMPTION: Candidates with relevant experience in luxury hospitality marketing and a strong portfolio of successful campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Competitive salary package based on experience and industry standards for the Maldives

Benefits:

• Comprehensive benefits package including health insurance, retirement plans, and employee discounts
• Opportunities for career growth and development within the Hilton Worldwide portfolio of brands
• Competitive vacation and time-off benefits

Working Hours: Full-time, 40 hours per week with flexible scheduling based on business needs

ASSUMPTION: The salary range is estimated based on industry standards for marketing executives in the luxury hospitality sector in the Maldives.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically luxury resorts and hotels

Company Size: Large enterprise with over 5,000 employees globally

Founded: 1919, with Waldorf Astoria Maldives Ithaafushi opening in 2019

Company Description:

• Waldorf Astoria Hotels & Resorts is Hilton’s luxury brand of iconic hotels committed to personal service and culinary excellence in landmark locations around the world
• Waldorf Astoria Maldives Ithaafushi is one of the finest resorts in the Maldives, sprawled across three islands with 117 luxurious villas, the country’s largest spa, extensive recreation facilities, and 11 specialty cuisine dining options

Company Specialties:

• Luxury hospitality
• Iconic destinations
• Exceptional hospitality

Company Website: Waldorf Astoria Maldives Ithaafushi

ASSUMPTION: Waldorf Astoria Maldives Ithaafushi is a high-end resort with a strong focus on luxury, personal service, and exceptional hospitality.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and development within the Hilton Worldwide portfolio of brands

Reporting Structure: Reports directly to the Marketing Manager at Waldorf Astoria Maldives Ithaafushi

Work Arrangement: On-site, full-time position with flexible scheduling based on business needs

Growth Opportunities:

• Progression to Marketing Manager or similar role within the Hilton Worldwide portfolio of brands
• Expansion of responsibilities and leadership opportunities within the marketing and PR department
• Cross-functional experience and skill development through collaboration with various resort departments and external stakeholders

ASSUMPTION: This role offers significant growth potential within the Hilton Worldwide portfolio of brands, given the company's extensive global presence and diverse range of hospitality offerings.

🌍 Location & Work Environment

Office Type: Luxury resort setting with on-site accommodation options for employees

Office Location(s): Maldives

Geographic Context:

• The Maldives is an archipelagic nation in the Indian Ocean, consisting of a chain of about 1,192 coral islands grouped in a double chain of 26 atolls
• The Maldives is known for its white-sand beaches, blue lagoons, extensive reefs, and house reefs
• The Maldives has a tropical monsoon climate, with warm weather year-round and two distinct seasons: dry and wet

Work Schedule: Full-time, 40 hours per week with flexible scheduling based on business needs, including evenings, weekends, and holidays as required

ASSUMPTION: Working in the Maldives offers a unique and beautiful work environment, with potential challenges related to remote access to resources and limited local infrastructure.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Hilton's careers portal
• Phone or video screening with the HR department
• In-depth behavioral and situational interview with the Marketing Manager and/or HR representative
• Final round interview with the Commercial Director or another senior leader
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Marketing and PR experience and skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Hilton's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and PR experience and skills
• Prepare examples of successful marketing campaigns and initiatives you've led or contributed to
• Demonstrate your understanding of the luxury hospitality industry and the Maldives tourism market
• Showcase your ability to work effectively in a team environment and collaborate with various stakeholders
• Follow up with the HR department or hiring manager after your interview to express your interest in the role

ATS Keywords: Marketing, PR, Hospitality, Luxury, Resort, Campaign Management, Media Relations, Social Media, Brand Management, Project Management, Teamwork, Collaboration, Luxury Hospitality, Waldorf Astoria, Hilton, Maldives

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and PR skills, cultural fit, and alignment with Hilton's core values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Zoho CRM)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Marketing automation tools (e.g., Mailchimp, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with CRM software, marketing automation tools, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Hospitality
• Integrity
• Leadership
• Teamwork
• Ownership
• Now

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and flexible
• Strong communication and interpersonal skills
• Attention to detail and commitment to quality

Self-Assessment Questions:

• Do you have previous experience in marketing and PR within the luxury hospitality industry?
• Are you comfortable working in a remote island setting with limited local infrastructure?
• Do you thrive in a collaborative and team-oriented work environment?
• Are you able to maintain a strong work-life balance in a tropical island setting?

ASSUMPTION: Candidates who align with Waldorf Astoria Maldives Ithaafushi's company values and work style will be the best fit for this role.

⚠️ Potential Challenges

• Working in a remote island setting with limited local infrastructure
• Managing marketing and PR activities for a luxury resort with high expectations for quality and service
• Balancing work-life integration in a tropical island setting
• Adapting to the unique cultural and linguistic diversity of the Maldives

ASSUMPTION: These potential challenges require candidates to be adaptable, resilient, and culturally sensitive.

📈 Similar Roles Comparison

• Marketing Manager - Luxury Resort (Maldives)
• Responsible for overall marketing strategy and team leadership
• Requires more senior-level experience and management skills
• Marketing Coordinator - Luxury Hotel (Maldives)
• Assists the Marketing Manager in executing marketing campaigns and initiatives
• Requires less experience and focuses on tactical implementation
• Marketing Executive - Luxury Resort (Bali)
• Similar role in a different tropical island destination
• Offers comparable work environment and cultural considerations

ASSUMPTION: This role is similar to other marketing executive positions in the luxury hospitality industry, with unique aspects related to the remote island setting and cultural context of the Maldives.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase bookings during the low season
• Coordinating a press event to launch a new luxury villa category at the resort
• Managing social media channels to enhance brand awareness and engagement
• Collaborating with the food and beverage team to promote new dining concepts and menus
• Assisting with the planning and execution of a high-profile celebrity wedding or event at the resort

ASSUMPTION: These sample projects demonstrate the diverse range of marketing and PR activities required for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing and PR strategy for Waldorf Astoria Maldives Ithaafushi?
• What opportunities are there for professional growth and development within the Hilton Worldwide portfolio of brands?
• How does the company support work-life integration for employees working in a remote island setting?
• What are the most challenging aspects of marketing and PR for a luxury resort in the Maldives, and how can this role address them?

ASSUMPTION: Asking these questions will help you better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Hilton careers portal
• Tailor your resume and cover letter to highlight relevant marketing and PR experience and skills
• Prepare examples of successful marketing campaigns and initiatives you've led or contributed to
• Demonstrate your understanding of the luxury hospitality industry and the Maldives tourism market
• Showcase your ability to work effectively in a team environment and collaborate with various stakeholders
• Follow up with the HR department or hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.