Marketing Experience Strategist

📌 Core Information

🔹 Job Title: Marketing Experience Strategist

🔹 Company: Input Output Global (IOG)

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Leading full-funnel marketing campaigns for IOG's tentpole programs
• Collaborating with cross-functional teams to ensure campaign alignment with business objectives
• Managing agency and vendor relationships throughout campaign lifecycles
• Applying expertise in Web3, blockchain, and decentralized technologies to shape strategic marketing experiences
• Acting as the main liaison between Marketing and Communications shared services and product marketing leads across business units

ASSUMPTION: This role requires a strong understanding of Web3 and blockchain technologies to effectively lead marketing campaigns in this space.

📋 Key Responsibilities

✅ Develop and maintain strong relationships with internal stakeholders, including Product Marketing, Ecosystem & Community, Operations, Finance, and Legal

✅ Lead conversations with internal teams and agency partners, including status meetings, presentations, and reviews

✅ Guide business unit product marketing strategy teams to develop strategic briefs and maintain proper direction throughout the campaign development process

✅ Partner with business unit product marketing teams to align on objectives, program requirements, and KPIs to deliver breakthrough ideas and activations

✅ Work closely with project management and the marketing shared services leadership team to ensure deliverables are developed on strategy, on time, and within budget

✅ Define and manage agency/vendor processes spanning overall project workflows, project resourcing, and budget tracking

✅ Drive integration best practices and identify operational and process efficiencies to lead to continuous improvement and efficiency

✅ Manage approvals, feedback, and input from multiple stakeholders

✅ Manage all production aspects with the project management team

✅ Develop a deep understanding of Web3 and blockchain technology ecosystems to help shape marketing activation plans

✅ Uphold brand identity, ensuring all creative projects maintain consistency with established guidelines while bringing fresh and innovative ideas to strengthen visual storytelling

ASSUMPTION: The role may require occasional work outside of regular business hours to meet project deadlines and participate in global team meetings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in Marketing and Communications at a technology company or Account Management experience at an Advertising agency with a strong portfolio in tech or Web3 industries

Required Skills:

• Proven leadership, project management, and team-building skills
• Passion for innovation and a forward-thinking approach to campaign development and creative execution
• Demonstrated experience leading multi-faceted projects in a fast-paced environment
• Exceptional time management skills, able to prioritize and manage deadlines while maintaining quality
• Collaborative mindset with excellent communication skills to engage stakeholders and foster teamwork
• Familiarity with creative production workflows, formats, and optimization for various platforms

Preferred Skills:

• Experience with creative development tools and software
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in industry-standard tools such as Google Docs, Slack, Jira, Microsoft Office, Miro, and presentation software is expected.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Estimated based on industry standards for a senior marketing role in the UK with 8+ years of experience)

Benefits:

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc.)
• Learning & Development opportunities
• Competitive PTO and Sick Leave plan

Working Hours: Full-time (40 hours per week, flexible hours may be required to accommodate global team meetings and project deadlines)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the UK with 8+ years of experience. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Blockchain and Cryptocurrency

Company Size: 201-500 employees (Medium-sized company, offering a balance between structure and agility)

Founded: 2014 (Established company with a proven track record)

Company Description:

• IOG is a technology company focused on Blockchain research and development, renowned for its scientific approach to blockchain development
• Projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally
• IOG invests in the unknown, applying curiosity and desire for positive change to everything they do, fostering creativity, innovation, and progress within their teams

Company Specialties:

• Blockchain research and development
• Decentralized finance (DeFi)
• Governance and identity management
• Web3 and blockchain technologies

Company Website: https://iohk.io/

ASSUMPTION: IOG's focus on blockchain research and development requires candidates with a strong understanding of Web3, blockchain, and decentralized technologies.

📊 Role Analysis

Career Level: Senior Marketing Role (Experienced professional with significant industry knowledge)

Reporting Structure: Reports directly to the Marketing and Communications Director, working closely with cross-functional teams and business unit product marketing leads

Work Arrangement: Remote (Solely) - This role can be performed entirely remotely, with no requirement for on-site work

Growth Opportunities:

• Potential to grow into a leadership role within the Marketing and Communications team
• Opportunities to work on diverse projects across IOG's tentpole programs
• Chance to develop expertise in Web3, blockchain, and decentralized technologies

ASSUMPTION: As a medium-sized company, IOG offers a balance between structure and agility, providing opportunities for growth and career development.

🌍 Location & Work Environment

Office Type: Remote (Solely) - No physical office required for this role

Office Location(s): United Kingdom (Remote work allows for flexibility in location)

Geographic Context:

• The United Kingdom has a vibrant blockchain and technology industry, offering ample opportunities for networking and professional growth
• The remote work arrangement allows for a flexible work-life balance
• The United Kingdom's time zone is favorable for collaboration with global teams

Work Schedule: Full-time (40 hours per week, flexible hours may be required to accommodate global team meetings and project deadlines)

ASSUMPTION: The remote work arrangement may require occasional overlap with global team members' working hours to facilitate effective collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Candidates' understanding of Web3, blockchain, and decentralized technologies
• Candidates' leadership, project management, and team-building skills
• Candidates' ability to develop and maintain strong relationships with internal stakeholders
• Candidates' passion for innovation and forward-thinking approach to campaign development and creative execution

Application Tips:

• Highlight relevant experience in marketing, communications, or account management within the technology or Web3 industries
• Demonstrate a strong understanding of Web3, blockchain, and decentralized technologies in your resume and cover letter
• Prepare examples of successful marketing campaigns you've led, emphasizing your ability to meet business objectives and drive results

ATS Keywords: Marketing, Communications, Project Management, Leadership, Web3, Blockchain, Campaign Development, Creative Execution, Stakeholder Management, Agency/Vendor Management

ASSUMPTION: IOG's focus on blockchain research and development may result in a more competitive application process, requiring candidates to demonstrate a strong understanding of Web3, blockchain, and decentralized technologies.

🛠️ Tools & Technologies

• Google Docs, Slack, Jira, Microsoft Office, Miro, Presentation Software

ASSUMPTION: While not explicitly stated, proficiency in industry-standard tools such as Google Docs, Slack, Jira, Microsoft Office, Miro, and presentation software is expected.

👔 Cultural Fit Considerations

Company Values:

• Curiosity and a desire for positive change
• Fostering creativity, innovation, and progress within teams
• Investing in the unknown and applying a scientific approach to blockchain development

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient, able to thrive in a fast-paced, dynamic environment
• Passionate about exploring and implementing new ideas, tools, and techniques

Self-Assessment Questions:

• Do you have a strong understanding of Web3, blockchain, and decentralized technologies?
• Are you able to spark thoughtful debates and bring out the inquisitiveness in others?
• Do you find yourself questioning the status quo and longing to turn ideas into solutions?

ASSUMPTION: IOG's focus on blockchain research and development requires candidates with a strong understanding of Web3, blockchain, and decentralized technologies, as well as a curiosity-driven mindset.

⚠️ Potential Challenges

• Keeping up with the rapidly evolving blockchain and Web3 industries
• Managing multiple stakeholders and agency relationships simultaneously
• Occasional work outside of regular business hours to meet project deadlines and participate in global team meetings
• Adapting to a remote work environment, requiring strong self-motivation and time management skills

ASSUMPTION: The Marketing Experience Strategist role may present unique challenges related to the fast-paced nature of the blockchain and Web3 industries, as well as the requirement for effective remote collaboration.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of Web3, blockchain, and decentralized technologies to effectively lead marketing campaigns in this space
• IOG's focus on blockchain research and development offers a unique opportunity to work on cutting-edge projects at the intersection of technology and marketing
• Career progression in this role may involve transitioning into a leadership role within the Marketing and Communications team or exploring opportunities in related fields within IOG

ASSUMPTION: The Marketing Experience Strategist role at IOG is unique due to the company's focus on blockchain research and development, requiring candidates with a strong understanding of Web3, blockchain, and decentralized technologies.

📝 Sample Projects

• Developing and executing a full-funnel marketing campaign for a new decentralized finance (DeFi) product launch
• Collaborating with cross-functional teams to create a comprehensive brand strategy for a blockchain-based identity management solution
• Managing agency relationships to produce high-quality creative assets for a global blockchain conference

ASSUMPTION: Sample projects for this role may involve working on cutting-edge blockchain and Web3 projects, requiring candidates to demonstrate their ability to adapt to new technologies and industries.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing and Communications department?
• How does IOG support the professional development and growth of its employees?
• What are the most significant challenges facing the Marketing and Communications team in the current blockchain and Web3 landscape?
• How does IOG foster a culture of innovation and curiosity within its teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand IOG's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in marketing, communications, or account management within the technology or Web3 industries
• Prepare examples of successful marketing campaigns you've led, emphasizing your ability to meet business objectives and drive results
• Follow up with IOG's HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.