📌 Core Information
🔹 Job Title: Marketing Expert (w/m/d)
🔹 Company: Siemens
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-time, Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated multi-channel marketing campaigns for B2C insurance solutions
- Creating new go-to-market strategies to increase new customer acquisition
- Expanding a nationwide webinar and network program to boost brand awareness and internal demand for insurance solutions
- Digitizing and improving the internal platform solution for the private customer area to enhance lead quality
- Analyzing campaign performance and creating meaningful reports
ASSUMPTION: This role requires a strong focus on digital marketing and data-driven decision making. The ideal candidate will have experience in B2C marketing, particularly in the insurance sector.
📋 Key Responsibilities
✅ Conceptualize and manage integrated multi-channel marketing campaigns (online/offline) for B2C insurance solutions
✅ Develop and implement new go-to-market strategies to increase new customer acquisition
✅ Expand a nationwide webinar and network program to boost brand awareness and internal demand for insurance solutions
✅ Support the further development of the internal platform solution for the private customer area to enhance lead quality
✅ Analyze campaign performance and create meaningful reports
✅ Manage all processes, deadlines, and resources using digital tools and collaborate closely with colleagues
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a team.
🎯 Required Qualifications
Education: Completed Bachelor's degree in Marketing, Communication, or Media Management
Experience: Initial professional experience in the B2C insurance sector
Required Skills:
- Strong communication and conceptual skills
- Analytical and strategic thinking
- Familiarity with content management systems and digital tools
- Experience in coordinating with internal and external service providers
- Fluency in German and good English skills
Preferred Skills:
- Experience in the insurance industry
- Knowledge of the Siemens Group
ASSUMPTION: Candidates with relevant industry experience and a strong digital mindset are preferred.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a marketing role with 2-5 years of experience in Munich)
Benefits:
- 2-3 days of mobile work per week as a global standard
- Attractive compensation package
- Training opportunities for both professional and personal development
- 30 days of vacation and flexible working models
- Access to employee stock plans
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for a marketing role with 2-5 years of experience in Munich. Actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, and reliability for more than 170 years. The company is active in more than 200 countries, focusing on the areas of electrification, automation, and digitalization.
Company Size: Siemens is a large, multinational corporation with over 300,000 employees worldwide. This size offers opportunities for growth and diverse career paths.
Founded: Siemens was founded in 1847 by Werner von Siemens and Johann Georg Halske in Berlin, Germany.
Company Description:
- Siemens is a global leader in the fields of power generation and distribution, intelligent infrastructure for buildings and distributed energy systems, and automation and digitalization in the process and manufacturing industries
- The company also provides medical technology and digital factory solutions
- Siemens is committed to creating sustainable technologies for the future and has established a clear vision to be a leader in environmental, social, and governance (ESG) performance
Company Specialties:
- Power generation and distribution
- Intelligent infrastructure for buildings and distributed energy systems
- Automation and digitalization in the process and manufacturing industries
- Medical technology
- Digital factory solutions
Company Website: Siemens.com
ASSUMPTION: Siemens offers a wide range of products, services, and solutions, providing opportunities for candidates with diverse backgrounds and skillsets.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals with a Bachelor's degree in Marketing, Communication, or a related field, seeking to gain experience in the B2C insurance sector.
Reporting Structure: The Marketing Expert (w/m/d) will report directly to the Head of Marketing or a similar role within Siemens Private Finance.
Work Arrangement: This role offers a hybrid work arrangement, with 2 days on-site and the remaining days working remotely.
Growth Opportunities:
- Progression to a senior marketing role within Siemens Private Finance or another Siemens business unit
- Expanding expertise in digital marketing and data analysis
- Developing leadership skills through managing marketing campaigns and teams
ASSUMPTION: This role offers opportunities for professional growth and development within a large, multinational corporation.
🌍 Location & Work Environment
Office Type: Siemens has a modern, collaborative office space in Munich, with state-of-the-art technology and amenities to support productivity and employee well-being.
Office Location(s): Siemens Private Finance is located in Munich, Bavaria, Germany.
Geographic Context:
- Munich is the capital and largest city of the German state of Bavaria, with a population of over 1.5 million people
- The city is known for its vibrant culture, rich history, and strong economy
- Munich is home to several major industries, including electronics, engineering, and IT
Work Schedule: The work schedule is full-time, with flexible working hours and the option to work from home 2-3 days per week.
ASSUMPTION: Munich offers a high quality of life, with a wide range of cultural, recreational, and educational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the department head or another senior leader
- Job offer and onboarding
Key Assessment Areas:
- Communication and presentation skills
- Analytical and strategic thinking
- Digital marketing expertise
- Cultural fit with Siemens values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a team
- Research Siemens and the B2C insurance sector to demonstrate your understanding of the industry and the company
- Prepare questions to ask the interviewer about the role, the team, and the company's culture
ATS Keywords: Marketing, B2C, Insurance, Campaign Management, Digital Marketing, Data Analysis, German, English
ASSUMPTION: The interview process at Siemens is designed to assess both technical skills and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, WordPress)
- Digital marketing tools (e.g., Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Office suite (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Siemens provides training and support for new employees.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Reliability
- Sustainability
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- Do you have strong communication skills and the ability to work effectively in a team?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you share Siemens' commitment to innovation, quality, and sustainability?
ASSUMPTION: Candidates who align with Siemens' values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Working in a large, multinational corporation may require navigating complex organizational structures and processes
- Balancing multiple projects and deadlines may be challenging, particularly for early-career professionals
- Adapting to a hybrid work arrangement may present initial challenges, but offers long-term flexibility and work-life balance
- Siemens' strong focus on innovation and continuous improvement may require ongoing learning and adaptation
ASSUMPTION: These challenges can be overcome with strong communication, time management, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Specialist position in the B2C insurance sector, with a focus on digital marketing and campaign management
- Compared to other marketing roles, this position offers a unique opportunity to work within a large, multinational corporation and contribute to the growth of a specialized business unit
- Career progression may involve transitioning to a senior marketing role within Siemens Private Finance or another Siemens business unit
ASSUMPTION: This role offers a unique blend of marketing expertise, digital innovation, and the opportunity to work within a large, multinational corporation.
📝 Sample Projects
- Developing and implementing a multi-channel marketing campaign to increase brand awareness and customer acquisition for a new insurance product
- Expanding a nationwide webinar and network program to boost brand awareness and internal demand for insurance solutions, with a focus on digital engagement and analytics
- Analyzing campaign performance and creating meaningful reports to optimize future marketing efforts and demonstrate the value of marketing investments
ASSUMPION: These sample projects illustrate the diverse range of responsibilities and opportunities for professional growth and development in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for Siemens Private Finance?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional growth and development within Siemens Private Finance or the broader Siemens organization?
- How does Siemens support work-life balance, particularly for employees working in a hybrid arrangement?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Siemens job portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a team
- Research Siemens and the B2C insurance sector to demonstrate your understanding of the industry and the company
- Prepare questions to ask the interviewer about the role, the team, and the company's culture
- Follow up with the hiring manager within one week after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
