📌 Core Information
🔹 Job Title: Marketing Finance Senior Analyst
🔹 Company: Treasury Wine Estates (TWE)
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Providing financial decision-making support to the Penfolds global marketing team
- Tracking marketing spend and campaign effectiveness
- Leading the Month End close process for Global Marketing A&P
- Collating campaign scorecards with inputs from regional teams
- Partnering with the Global CMO and wider Global Marketing team to develop marketing strategies and plans
ASSUMPTION: This role requires a strong understanding of marketing and finance, as well as the ability to influence and guide business stakeholders.
📋 Key Responsibilities
✅ Ownership of the 5 Year Plan and Budget for Marketing / A&P spend, including regional allocation and split between Consumer Marketing, Trade Marketing, and Trade Sell
✅ Ongoing monitoring of actuals vs budget, identifying risks and opportunities
✅ Leading the Month End close process for Global Marketing A&P, including accruals and other adjustments
✅ Collating pre and post-campaign balanced scorecards with marketing inputs from regional teams
✅ Leading campaign review in conjunction with CMO to challenge campaign spend and inform future marketing campaigns
ASSUMPTION: This role involves a high degree of collaboration with regional marketing teams and requires strong project management skills to ensure accurate and timely reporting.
🎯 Required Qualifications
Education: Relevant degree in Finance, Accounting, or a related field
Experience: 5-10 years of experience in commercial finance, with a strong preference for experience within FMCG
Required Skills:
- CA/CPA qualification
- Strong analytical, strategic thinking, and problem-solving skills
- Experience in influencing at executive levels and strong stakeholder management skills
- Comfortable delivering in a hands-on working environment
Preferred Skills:
- Knowledge of consumer and trade marketing
- Experience in integrated business planning processes
ASSUMPTION: While not explicitly stated, experience in marketing finance or a similar role would be highly beneficial for this position.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing finance role in Melbourne, the estimated salary range is AUD 120,000 - 150,000 per annum. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.
Benefits:
- Employee Product Allowance
- Extra Day Off (TWEforME Day)
- Flexibility, rewards, and discounts
- Health and wellbeing initiatives
Working Hours: Full-time position with standard office hours, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing, specifically wine production and distribution
Company Size: 1,001-5,000 employees, providing a large and diverse range of career opportunities
Founded: 1993, as a spin-off from Southcorp, with a history dating back to the 1840s
Company Description:
- Treasury Wine Estates (TWE) is a global leader in wine, with a portfolio of over 70 wine brands from Australia, California, Italy, France, and New Zealand
- The company is structured as a portfolio-led business with three key divisions – Penfolds, Treasury Premium Brands, and Treasury Americas
- TWE is committed to promoting responsible consumption of alcohol and adheres to house rules on its social media channels
Company Specialties:
- FMCG and consumer goods
- Global career opportunities
- ASX-listed company
- Liquor and beverage
Company Website: http://www.tweglobal.com/
ASSUMPTION: TWE's extensive global presence and diverse brand portfolio offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and progression within the finance and marketing functions
Reporting Structure: Reports directly to the Senior Manager FP&A Penfolds, with regular interaction with the Global CMO and wider Global Marketing team
Work Arrangement: On-site, full-time position with standard office hours, Monday to Friday
Growth Opportunities:
- Potential progression to a more senior role within the finance function or a move into a marketing finance role at the regional or global level
- Access to global career opportunities and structured programs designed to support health, wellbeing, and career development
ASSUMPTION: This role offers a unique opportunity to work closely with marketing stakeholders and gain exposure to global marketing strategies and campaigns.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee wellbeing and comfort
Office Location(s): 161 Collins St, Melbourne, Victoria 3000, AU
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its vibrant cultural scene, world-class dining, and extensive public transportation network
- The city is located on the southeastern coast of Australia, with easy access to beaches, parks, and recreational activities
- Melbourne has a temperate oceanic climate, with mild winters and warm summers
Work Schedule: Standard office hours, Monday to Friday, with flexibility for occasional overtime or working from home as needed
ASSUMPTION: The Melbourne office provides a dynamic and engaging work environment, with ample opportunities for professional development and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and a member of the Global Marketing team
- Final interview with the Senior Manager FP&A Penfolds
Key Assessment Areas:
- Analytical and problem-solving skills
- Stakeholder management and communication skills
- Commercial acumen and strategic thinking
- Cultural fit and alignment with TWE's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills, with a focus on marketing finance or similar roles
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work with marketing stakeholders
- Research TWE's brand portfolio and marketing strategies to demonstrate your understanding of the business and your fit for the role
ATS Keywords: Marketing Finance, Budget Tracking, Campaign Effectiveness, Stakeholder Management, Analytical Skills, Strategic Thinking, Problem-Solving, Commercial Acumen, Influencing Skills, Marketing Knowledge, FMCG Experience, CA/CPA Qualification
ASSUMPTION: The interview process will focus on assessing your technical skills, as well as your ability to work effectively with marketing stakeholders and contribute to TWE's global marketing strategies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Enterprise Resource Planning (ERP) systems (e.g., SAP, Oracle)
- Business Intelligence tools (e.g., Power BI, Tableau)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on TWE's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Boldly Cultivating: TWE's purpose and guiding principle, reflecting its commitment to enriching and joyful communities through its brands, wine, people, and environment
- Bring Your Whole Self: Encouraging employees to bring their unique perspectives and experiences to work, fostering a diverse and inclusive work environment
- Courageous: Empowering employees to take calculated risks, learn from failures, and continuously improve
Work Style:
- Collaborative: TWE's success relies on effective teamwork and cross-functional collaboration
- Agile: The company values adaptability and the ability to pivot quickly in response to changing market conditions
- Data-driven: TWE uses data and analytics to inform decision-making and drive business performance
Self-Assessment Questions:
- How have you previously demonstrated your ability to work effectively with marketing stakeholders to drive business results?
- Can you provide an example of a time when you identified a risk or opportunity in a marketing budget and successfully incorporated it into an Integrated Business Planning process?
- How do you approach challenging campaign spend and ensuring that insights inform future marketing campaigns?
ASSUMPTION: TWE's culture emphasizes collaboration, adaptability, and data-driven decision-making, with a strong focus on its purpose of Boldly Cultivating.
⚠️ Potential Challenges
- The role may require occasional travel to regional offices or global marketing events
- Working with marketing stakeholders may present unique challenges in terms of communication and influencing skills
- The role involves a high degree of responsibility and may require working outside of standard office hours during peak periods
- The Melbourne office is located in the central business district, which may present challenges for those living in outer suburbs or preferring a more suburban work environment
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a willingness to adapt to the unique demands of the role.
📈 Similar Roles Comparison
- Compared to other marketing finance roles, this position offers a unique opportunity to work closely with global marketing stakeholders and gain exposure to global marketing strategies and campaigns
- In the FMCG industry, this role provides a competitive salary and benefits package, with opportunities for career growth and development
- Compared to other mid-senior level marketing finance roles, this position offers a high degree of responsibility and autonomy, with the potential for significant impact on TWE's global marketing strategies
ASSUMPTION: This role offers a unique blend of marketing and finance experience, with a strong focus on global marketing strategies and campaigns.
📝 Sample Projects
- Developing and implementing a new marketing budget tracking system to improve accuracy and efficiency
- Conducting a comprehensive review of campaign effectiveness and making data-driven recommendations to optimize marketing spend
- Leading a cross-functional team to develop and launch a new marketing campaign, including budget tracking, campaign review, and post-campaign analysis
ASSUMPTION: These sample projects reflect the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader finance and marketing functions at TWE?
- What are the key priorities for the first 90 days in this role?
- How does TWE support the professional development and growth of its employees?
- What are the key challenges facing the Penfolds brand, and how can this role contribute to addressing them?
- How does TWE measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions will help you better understand the role's context, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the TWE Global Careers portal
- Tailor your resume to highlight your relevant experience and skills, with a focus on marketing finance or similar roles
- Prepare a cover letter that demonstrates your understanding of the role and your fit for TWE's culture and values
- If you have relevant portfolio examples or case studies, be prepared to present them during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
