📌 Core Information
🔹 Job Title: Marketing Funnel Architect
🔹 Company: TLNT & Spin Hire
🔹 Location: Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-03
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Mexico) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Architecting conversion-first digital experiences
- Developing messaging and copy that drives results
- Collaborating with designers and stakeholders
- Optimizing funnels through A/B testing and data analysis
ASSUMPTION: This role requires a blend of strategic thinking, creativity, and analytical skills. It's ideal for someone who can balance big-picture strategy with tactical execution.
📋 Key Responsibilities
✅ Architect conversion-first landing pages and websites
✅ Map out user flows based on real customer behavior and intent
✅ Lead client discovery sessions to uncover pain points and positioning
✅ Write copy that connects and sells without being salesy
✅ Develop messaging frameworks and wireframes to guide design
✅ Use VOC, research, and performance data to make smart messaging decisions
✅ Build low-fidelity wireframes to show layout, copy placement, and flow
✅ Collaborate closely with designers to bring vision to life
✅ Ensure every element has a job and fluff gets cut fast
✅ Analyze performance, run A/B tests, and implement what's working
✅ Use tools like Microsoft Clarity and Google Analytics to find drop-off points
✅ Bring a testing mindset to everything and optimize relentlessly
✅ Work with SEO lead to align page structure and copy with search intent
✅ Balance visibility and conversion with smart keyword placement and internal linking
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong problem-solving skills and a data-driven mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in digital marketing, growth hacking, or a related role
Required Skills:
- Familiarity with WordPress for building or updating live websites
- Experience using Unbounce for landing page creation and A/B testing
- Understanding of Google Ads and Google Tag Manager to track and analyze funnel performance
- Experience with Microsoft Clarity and GA4 for user behavior analysis, heatmaps, and performance insights
- Strong interest in consumer behavior and what drives conversions
- A mindset focused on testing, optimizing, and refining campaigns
- Ability to think strategically and execute with precision
- Understanding of how SEO, paid media, design, and messaging work together
- Passion for growth and accountability for performance metrics
Preferred Skills:
- Experience with SEO tools and strategies
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for working with local teams and clients in Mexico.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (based on industry standards for mid-level marketing roles in Mexico)
Benefits:
- Competitive salary
- Full-time, long-term position
- Work from home with flexible hours (Monday through Friday, 8 am to 5 pm PST)
- Additional perks (not specified)
Working Hours: 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Mexico. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: Small (2-10 employees) - This means the company is likely to have a close-knit team and a flat hierarchy, offering opportunities for growth and impact.
Founded: 2019 - TLNT & Spin Hire is a relatively new company, which may present opportunities for growth and innovation.
Company Description:
- TLNT & Spin Hire is a recruitment agency focused on various industries, including manufacturing, construction, civil infrastructure, engineering, design & architecture, development, property, real estate, IT, executive search, and fashion.
- The company prides itself on being a quality-focused resource provider, working with reputable brands across Australia and the USA.
Company Specialties:
- Recruitment and consultancy services
- Talent acquisition and management
- Hiring solutions for various industries
Company Website: http://www.tlnt.com.au/
ASSUMPTION: While the company's primary focus is recruitment, this role is likely part of their marketing efforts to promote their services and attract clients.
📊 Role Analysis
Career Level: Mid-level - This role requires 2-5 years of experience and offers opportunities for growth and development.
Reporting Structure: This role may report directly to the company's founder or a senior marketing manager, depending on the company's organizational structure.
Work Arrangement: On-site (Mexico) with remote flexibility - This role requires occasional on-site presence in Mexico but offers remote work options for the rest of the time.
Growth Opportunities:
- As the company grows, there may be opportunities to take on more responsibilities or move into a management role.
- This role may also provide opportunities to work with diverse clients and industries, expanding one's skillset and network.
ASSUMPTION: Given the company's size and focus on quality, there may be opportunities for career growth and impact in this role.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote) - While the company has an office in Mexico, this role offers remote work flexibility.
Office Location(s): P o Box 4437, Melbourne , Victoria 3164, AU (headquarters) and Mexico (on-site presence required)
Geographic Context:
- Mexico - This role requires occasional on-site presence in Mexico, which may provide opportunities to work with local clients and teams.
- Australia - The company's headquarters is in Melbourne, Australia, which may offer opportunities to work with international clients and teams.
Work Schedule: Monday through Friday, 8 am to 5 pm PST (with flexible hours and remote work options)
ASSUMPTION: The flexible work arrangement and occasional on-site presence in Mexico may provide a good work-life balance and opportunities for cultural exchange.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager or a senior team member
- Final interview or assessment (depending on the company's hiring process)
Key Assessment Areas:
- Marketing and digital strategy skills
- Copywriting and messaging abilities
- Analytical and data-driven mindset
- Cultural fit and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing, digital, and analytical skills, as well as any relevant industry experience.
- Prepare examples of your copywriting and messaging work, as well as any A/B testing or optimization projects you've led.
- Be ready to discuss your approach to consumer behavior, testing, and optimization.
ATS Keywords: Marketing Strategy, User Experience, Conversion Rate Optimization, Copywriting, SEO, Data Analysis, A/B Testing, Wireframing, Performance Marketing, Consumer Behavior, Growth Mindset, Collaboration, Messaging Frameworks, Digital Marketing, Creative Briefing, Problem Solving
ASSUMPTION: The application process may involve multiple rounds of interviews and assessments, focusing on both hard and soft skills.
🛠️ Tools & Technologies
- WordPress
- Unbounce
- Google Ads
- Google Tag Manager
- Microsoft Clarity
- GA4
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Quality-focused
- Collaborative
- Innovative
- Client-centric
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you approach balancing data-driven insights with creative intuition in your marketing strategies?
- Can you provide an example of a time when you had to adapt your approach based on feedback or new information?
- How do you ensure that your copy and messaging resonate with diverse audiences, including those in different regions or cultures?
ASSUMPTION: TLNT & Spin Hire values candidates who can balance data-driven insights with creative intuition, collaborate effectively, and adapt to new information and feedback.
⚠️ Potential Challenges
- Occasional on-site presence in Mexico may require travel and adjustment to different time zones.
- Working with diverse clients and industries may present unique challenges and learning opportunities.
- Balancing creative and analytical tasks may require strong time management and prioritization skills.
- As a small company, TLNT & Spin Hire may have limited resources and infrastructure compared to larger organizations.
ASSUMPTION: These challenges may also present opportunities for growth, impact, and career development.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on conversion rate optimization, A/B testing, and data-driven decision-making.
- Unlike some marketing roles, this position requires a blend of creative and analytical skills, as well as a strong understanding of consumer behavior.
- Career paths for this role may include progression into senior marketing roles, management positions, or specialized growth marketing roles.
ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, making it an attractive opportunity for candidates with a diverse skillset.
📝 Sample Projects
- Developing and optimizing a high-converting landing page for a B2B SaaS product
- Conducting user research and analysis to inform messaging and positioning for a new consumer product
- Implementing and analyzing A/B tests to improve the performance of an e-commerce checkout process
ASSUMPTION: These sample projects demonstrate the blend of creative and analytical skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- What are the biggest challenges facing the company's marketing efforts, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach collaboration and communication between marketing, sales, and other departments?
ASSUMPTION: Asking these questions can help you better understand the role, the company's marketing strategy, and the team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing, digital, and analytical skills, as well as any relevant industry experience.
- Prepare examples of your copywriting and messaging work, as well as any A/B testing or optimization projects you've led.
- Be ready to discuss your approach to consumer behavior, testing, and optimization.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
