📌 Core Information
🔹 Job Title: Marketing Funnel Management Specialist
🔹 Company: Nasdaq
🔹 Location: Manila, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-7+ years
🔹 Remote Status: Hybrid (2 days in office per week)
🚀 Job Overview
Key aspects of this role include:
- Optimizing lead management processes at Nasdaq
- Ensuring successful implementation and reporting of marketing to sales handoff of leads
- Collaborating with various teams to improve end-to-end pipeline funnel
- Analyzing complex marketing data and providing actionable insights
- Driving transformation and change within the organization
ASSUMPTION: This role requires a balance of technical skills, data analysis, and cross-functional collaboration to optimize marketing funnel processes and drive revenue growth.
📋 Key Responsibilities
✅ Own and optimize lead management workflows, including routing and assignment to sales
✅ Handle and monitor marketing reporting and dashboarding within Salesforce
✅ Collaborate with growth and co-marketers to leverage the martech stack through automation, rule development, and platform integration
✅ Ensure proper lead routing, data hygiene, and governance within CRM, aligning sales and marketing efforts
✅ Monitor marketing qualified leads (MQLs) entering the system and prevent non-optimized sources from reaching sales ownership
✅ Partner with marketing colleagues, sales, RevOps, data analytics, and other functional teams to optimize lead pipeline workflows and improve data integrity
✅ Implement and monitor governance frameworks for lead source attribution, client journey and consumption, campaign tagging, and overall tracking
✅ Handle and optimize the marketing-to-sales handoff, ensuring timely assignment and follow-ups on MQLs
✅ Communicate effectively with senior leadership and drive transformation and change
ASSUMPTION: This role involves a high degree of customization and complexity, both in technical systems and organizational structures.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Business, Management Information Systems, or other related fields
Experience: 5-7+ years of experience in marketing operations, marketing automation, or CRM strategy
Required Skills:
- Expertise in Salesforce (certification preferred) and experience integrating with marketing automation platforms (Marketo)
- Strong understanding of lead pipeline governance, MQL qualification, and sales handoff standard methodologies
- Deep expertise in building reports and dashboards in Salesforce
- Ability to analyze complex marketing data and provide actionable insights
- Strong project management and cross-functional collaboration skills
- Ability to take ownership and act as a leader, especially in ambiguous scenarios
- Strong communication and organization skills
- Amenability to work in either mid or night shift schedule
Preferred Skills:
- Experience working in enterprise environments
- Knowledge of Jira, with both submitting and managing tickets
- Familiarity with performance marketing systems (6sense, Chatbots, Outreach)
- Strong understanding of dashboarding systems such as Tableau, Power BI
ASSUMPTION: Given the role's focus on data analysis and process optimization, a strong background in marketing operations or a related field is essential.
💰 Compensation & Benefits
Salary Range: PHP 600,000 - PHP 900,000 per year (based on industry standards for a marketing operations role with 5-7 years of experience in the Philippines)
Benefits:
- HMO coverage for employee and dependents
- Employee stock purchase plan
- Equity grant
- Retirement plan
- Annual bonus
- Free counseling sessions
- Subscription to e-learning platforms
- Fitness and wellness benefits
Working Hours: 40 hours per week, with a hybrid work arrangement (2 days in office per week)
ASSUMPTION: The provided salary range is an estimate based on industry standards for a marketing operations role with the given experience level in the Philippines. Actual compensation may vary based on factors such as skills, qualifications, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Nasdaq is a leading global provider of trading, clearing, exchange technology, listing, information, and public company services. They power more than 90 marketplaces and 33,000 companies in 77 countries.
Company Size: Nasdaq has 1,001-5,000 employees globally, with a presence in multiple countries, including the Philippines.
Founded: Nasdaq was founded in 1971 and is headquartered in New York, NY, USA.
Company Description:
- Nasdaq is committed to advancing economic progress for all by powering stronger economies, creating more equitable opportunities, and contributing to a more sustainable world.
- The company offers a range of services, including trading, clearing, exchange technology, listing, information, and public company services.
- Nasdaq is known for its innovative technology solutions and data-driven insights, which help clients make better-informed decisions.
Company Specialties:
- Technology Solutions
- Financial Markets
- Global Trading
- Equities
- Market Technology
- Market Services
- Fixed Income
- Derivatives
- Corporate Solutions
- Global Index Services
- Listing Services
- Nasdaq MarketSite
Company Website: Nasdaq.com
ASSUMPTION: Nasdaq's global presence and extensive range of services provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of technical skills, data analysis, and cross-functional collaboration.
Reporting Structure: The Marketing Funnel Management Specialist will report to the Head of Marketing Digital Center of Excellence.
Work Arrangement: This is a hybrid role, requiring employees to be in the office for at least 2 days per week.
Growth Opportunities:
- Potential career progression into senior marketing operations roles or management positions within the marketing department.
- Opportunities to work on global projects and collaborate with international teams, expanding professional networks and skillsets.
- Access to learning and development resources, such as e-learning platforms and training programs, to support continuous growth and improvement.
ASSUMPTION: Given Nasdaq's global presence and diverse range of services, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Manila office is located in Bonifacio Global City, Taguig, and follows a hybrid work model setup.
Office Location(s): Bonifacio Global City, Taguig, Philippines
Geographic Context:
- Manila is the capital and most populous city of the Philippines, with a population of over 13 million people.
- The city is known for its vibrant culture, rich history, and bustling business districts.
- Bonifacio Global City, where the Nasdaq office is located, is a modern and upscale urban district with numerous shopping centers, restaurants, and entertainment options.
Work Schedule: This role follows a hybrid work arrangement, with employees required to be in the office for at least 2 days per week.
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final round interview with the team
Key Assessment Areas:
- Technical skills in Salesforce, marketing automation, and data analysis
- Problem-solving and critical thinking abilities
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Nasdaq's values
Application Tips:
- Highlight relevant experience in marketing operations, marketing automation, or CRM strategy
- Demonstrate a strong understanding of lead pipeline governance, MQL qualification, and sales handoff standard methodologies
- Showcase your ability to analyze complex marketing data and provide actionable insights
- Tailor your resume and cover letter to emphasize your skills and experiences that match the required qualifications
ATS Keywords: Marketing Operations, Marketing Automation, CRM Strategy, Salesforce, Data Analysis, Lead Pipeline Governance, MQL Qualification, Sales Handoff
ASSUMPTION: Nasdaq's recruitment process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Jira (preferred)
- Tableau or Power BI (preferred)
- Performance marketing systems (6sense, Chatbots, Outreach - preferred)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Inclusive
- Accountable
Work Style:
- Data-driven and analytical
- Cross-functional and collaborative
- Adaptable and flexible
- Results-oriented and proactive
Self-Assessment Questions:
- Do you have a strong passion for using technology to meet the needs of the business and improve processes in a fast-paced working environment?
- Are you comfortable working in a hybrid or remote setting, with at least 2 days in the office per week?
- Do you thrive in a role that requires a high degree of customization and complexity, both in technical systems and organizational structures?
ASSUMPTION: Nasdaq values candidates who are a strong cultural fit, with a passion for driving innovation, collaboration, and results.
⚠️ Potential Challenges
- Working in a fast-paced environment with high levels of customization and complexity
- Balancing the needs and priorities of multiple stakeholders, including marketing, sales, and other functional teams
- Managing a hybrid work arrangement, with at least 2 days in the office per week
- Adapting to changes in processes, tools, and technologies as the role evolves
ASSUMPTION: The Marketing Funnel Management Specialist role presents unique challenges that require a high degree of adaptability, collaboration, and problem-solving skills.
📈 Similar Roles Comparison
- Marketing Operations Manager - Responsible for developing and implementing marketing strategies, while this role focuses on optimizing lead management processes and driving revenue growth through data analysis and process optimization.
- CRM Specialist - This role is more focused on CRM system management and data integrity, while the Marketing Funnel Management Specialist role requires a broader skill set, including data analysis, process optimization, and cross-functional collaboration.
- Career progression - This role offers opportunities for career growth into senior marketing operations roles or management positions within the marketing department, while other roles may have different career paths and growth opportunities.
ASSUMPTION: While this role shares some similarities with other marketing operations and CRM roles, it is unique in its focus on data analysis, process optimization, and cross-functional collaboration to drive revenue growth.
📝 Sample Projects
- Optimizing lead routing and assignment processes to improve sales handoff efficiency and reduce lead response time
- Developing and implementing governance frameworks for lead source attribution, client journey and consumption, campaign tagging, and overall tracking to improve data integrity and accuracy
- Analyzing marketing qualified leads (MQLs) entering the system and identifying non-optimized sources to prevent them from reaching sales ownership
ASSUMPTION: These sample projects illustrate the data-driven and process-oriented nature of the Marketing Funnel Management Specialist role, focusing on optimizing lead management processes and driving revenue growth.
❓ Key Questions to Ask During Interview
- Can you describe the current lead management processes and any areas where optimization is needed?
- How does this role collaborate with other marketing teams, sales, and other functional teams to improve the end-to-end pipeline funnel?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nasdaq support the professional development and growth of employees in this role?
- What are the key challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a proactive approach to understanding the organization's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in marketing operations, marketing automation, or CRM strategy
- Prepare for a phone or video screen with the hiring manager, focusing on your technical skills, problem-solving abilities, and cultural fit
- If selected, complete a technical assessment or case study presentation to demonstrate your data analysis and process optimization skills
- Follow up with the hiring manager one week after your final round interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
