Marketing Generalist

📌 Core Information

🔹 Job Title: Marketing Generalist

🔹 Company: Zams

🔹 Location: San Francisco, California, United States

🔹 Job Type: Hybrid (5 days a week in SF office)

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies across various platforms
• Producing SEO-optimized content to enhance brand awareness and drive traffic
• Collaborating with cross-functional teams to create engaging content
• Educating audiences on AI technology
• Wearing multiple hats and taking on adjacent tasks as needed

ASSUMPTION: This role requires a strong understanding of SEO, data analytics, and content performance tracking. Candidates should be passionate about AI and have a knack for writing content that speaks to both technical and non-technical readers.

📋 Key Responsibilities

✅ Developing and executing content strategies for blogs, case studies, whitepapers, social media posts, ad copy, email campaigns, and more

✅ Producing SEO-optimized content to improve organic search rankings and drive web traffic

✅ Conducting keyword research using tools like Google Keyword Planner, Ahrefs, and SEMrush to inform content creation

✅ Writing persuasive ad copy that adheres to brand voice and aligns with advertising platform requirements

✅ Optimizing content for search engines, ensuring meta tags, headers, alt text, and keywords are strategically used

✅ Leveraging Google Analytics and other tracking tools to monitor content performance and adjust strategies as needed

✅ Conducting in-depth research to produce accurate and insightful content, pulling from credible sources and academic databases

✅ Developing social media content that is shareable and designed to drive user interaction

ASSUMPTION: The role may evolve over time as the company grows and its marketing needs change. Candidates should be adaptable and comfortable taking on new responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field

Experience: 2-5 years of experience as a content writer, content marketer, growth marketer, or product marketer, preferably in SaaS, tech, or AI-related fields

Required Skills:

• Strong understanding of on-page and off-page SEO techniques
• Familiarity with keyword research tools (e.g., Google Keyword Planner, Ahrefs, SEMrush)
• Ability to optimize content for search engines (e.g., meta tags, headers, alt text)
• Experience within a startup and written business content before for SaaS / tech

Preferred Skills:

• Experience with AI/ML and understanding of emerging trends
• Fluency in multiple languages

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Marketing Generalist role in San Francisco)

Benefits:

• Health Care Plan
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work Equipment
• Stock Option Plan
• Training & Development

Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Generalist role in San Francisco. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Embedded Software Products, with a focus on AI and Machine Learning

Company Size: Small (11-50 employees), which means a flat organizational structure and opportunities for growth

Founded: 2020, with a short history but significant growth potential

Company Description:

• Zams is an enterprise platform to build AI Agents that automate operations and workflows with speed, security, and governance
• Backed by top Silicon Valley investors like B Capital Group, UTEC, TMV, Sequoia Scouts, and Facebook
• Trusted by hundreds of businesses worldwide

Company Specialties:

• Machine Learning
• Artificial Intelligence
• Analytics
• Predictive Analytics
• No-Code
• AutoML
• Data Science

Company Website: https://www.zams.com

ASSUMPTION: Zams is a fast-growing startup with a strong focus on innovation and technology. Candidates should be comfortable working in a dynamic, fast-paced environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid, with 5 days a week in the SF office

Growth Opportunities:

• As the company grows, there may be opportunities for the role to evolve into a more senior position
• Zams offers training and development opportunities to help employees grow professionally
• The company's focus on AI and Machine Learning provides opportunities to learn and work with cutting-edge technology

ASSUMPTION: This role offers significant growth potential for the right candidate, as Zams is a fast-growing startup with a strong focus on innovation and technology.

🌍 Location & Work Environment

Office Type: Hybrid, with a physical office in San Francisco and remote work options

Office Location(s): 535 Mission St, San Francisco, California 94105, US

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene
• The city offers a diverse range of cultural, recreational, and culinary experiences
• San Francisco has a Mediterranean climate, with mild, wet winters and dry summers

Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the San Francisco office 5 days a week.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen to assess communication skills and cultural fit
• Take-home content assignment to evaluate writing skills and strategic thinking
• In-person or video interview with the Head of Marketing to discuss the role, responsibilities, and company culture
• Final interview with the CEO to discuss long-term career goals and fit with the company's mission

Key Assessment Areas:

• Writing skills and ability to create engaging, data-driven content
• Understanding of SEO and content performance tracking
• Ability to adapt to different content formats and engage different audiences
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best work, showcasing your ability to create engaging, data-driven content
• Prepare for the take-home content assignment by researching the company and its products
• Be ready to discuss your long-term career goals and how this role fits into your plans

ATS Keywords: Marketing Generalist, Content Writer, SEO, AI, SaaS, Tech, Startup, Hybrid, San Francisco

ASSUMPTION: The application process for this role may be competitive, as Zams is a fast-growing startup with a strong focus on innovation and technology. Candidates should be prepared to demonstrate their skills and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• Google Keyword Planner
• Ahrefs
• SEMrush
• Google Analytics
• Social media platforms (LinkedIn, Twitter, etc.)
• Content management systems (WordPress, etc.)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Growth mindset

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and comfortable with change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a growth mindset and a desire to learn and grow professionally?

ASSUMPTION: Zams is a fast-growing startup with a strong focus on innovation and technology. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to change.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines
• The company is growing rapidly, which may result in changes to the role and responsibilities over time
• The San Francisco office may have a commute, depending on the candidate's location
• The company's focus on AI and Machine Learning may require candidates to learn new technologies and tools

ASSUMPTION: These challenges are inherent to working in a fast-growing startup with a strong focus on innovation and technology. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to change.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Growth Marketing Manager, but with a broader scope and more responsibility for content strategy and execution
• Unlike other marketing roles, this position requires a strong understanding of SEO and data analytics
• This role offers significant growth potential, as Zams is a fast-growing startup with a strong focus on innovation and technology

ASSUMPTION: This role is unique to Zams, as the company's focus on AI and Machine Learning provides opportunities to work with cutting-edge technology and create engaging, data-driven content.

📝 Sample Projects

• Developing and executing a content strategy for a new product launch
• Creating a series of blog posts and social media content to educate audiences on AI technology
• Writing ad copy for a targeted marketing campaign
• Conducting keyword research and optimizing content for search engines

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Marketing Generalist may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this role expected to fit into that?
• How does the company measure the success of its marketing efforts, and how will this role be evaluated?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its culture, as well as the expectations and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the take-home content assignment by researching the company and its products
• Be ready to discuss your long-term career goals and how this role fits into your plans
• Follow up with the hiring manager within 7 days of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.