Marketing Generalist

📌 Core Information

🔹 Job Title: Marketing Generalist

🔹 Company: Faraday Norton

🔹 Location: Maroúsi, Attikí, Greece

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies aligned with the group’s strategic objectives.
• Coordinating and implementing marketing plans across various business units, ensuring brand consistency and effectiveness.
• Managing corporate identity and delivering targeted campaigns to promote brand awareness and positioning.
• Liaising with external agencies, freelancers, and service providers to ensure high-quality and timely delivery of marketing initiatives.
• Monitoring industry trends and performing market research to inform strategic decisions.

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in digital marketing and exceptional communication skills to contribute across multiple business verticals.

📋 Key Responsibilities

✅ Contribute to the development and execution of comprehensive marketing strategies aligned with the group’s strategic objectives.

✅ Coordinate and implement marketing plans across the group’s active business units, ensuring brand consistency and effectiveness.

✅ Develop and manage corporate identity for various business activities; deliver targeted campaigns to promote brand awareness and positioning.

✅ Liaise with external agencies, freelancers, and service providers to ensure high-quality and timely delivery of marketing initiatives.

✅ Create clear, persuasive messaging across digital and offline marketing channels.

✅ Monitor industry trends and perform market research to inform strategic decisions.

✅ Track, evaluate, and report on the performance of marketing activities, identifying areas for improvement and optimization.

✅ Manage and allocate marketing budgets efficiently, ensuring maximum ROI across projects.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and performance analysis, requiring a versatile marketing professional.

🎯 Required Qualifications

Education: Master’s degree in marketing, Communications, Advertising, or Business Administration.

Experience: 4-5 years of proven experience in a marketing role.

Required Skills:

• Solid understanding of digital marketing strategies including SEO, SEM, email marketing, and social media.
• Hands-on experience with analytics tools (e.g., Google Analytics), CRM platforms, and marketing automation systems.
• Exceptional written and verbal communication skills in both Greek and English
• Strong project management skills with the ability to juggle multiple priorities and stakeholders.
• Creative mindset combined with strong analytical capabilities.
• Excellent communication and interpersonal skills.
• A proactive, collaborative, and detail-oriented approach.

Preferred Skills:

• Experience in the energy, real estate, or technology sectors.
• Fluency in additional languages.

ASSUMPTION: Given the diverse nature of Faraday Norton's portfolio, candidates with industry-specific experience may have an advantage, but a strong generalist background is more important.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on market research for mid-senior level marketing roles in Greece)

Benefits:

• Competitive compensation package commensurate with experience and expertise.
• Continuous opportunities for learning, professional development, and internal growth.
• A dynamic and entrepreneurial culture that values innovation and ambition.
• Exposure to a wide range of industries and the opportunity to contribute to high-impact projects with strategic significance.

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM) and flexibility for occasional overtime as needed.

ASSUMPTION: The salary range is estimated based on market research for mid-senior level marketing roles in Greece. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Faraday Norton is a privately owned investment group that operates a diverse portfolio across various industries and geographical regions, primarily focusing on the Energy, Real Estate, and Technology sectors.

Company Size: Small (11-50 employees) - This size allows for a more agile and entrepreneurial work environment, offering opportunities for growth and impact.

Founded: The company's founding date is not explicitly stated, but it has established itself as a significant player in its target industries.

Company Description:

• Faraday Norton is a privately owned investment group with a dynamic and diverse portfolio spanning the energy, real estate, and technology sectors.
• The company is active across multiple geographies and committed to driving value, innovation, and long-term growth.
• Faraday Norton values its people and aims to foster a supportive, high-performing work environment.

Company Specialties:

• Real Estate
• Technology
• and Energy

Company Website: faradaynorton.com

ASSUMPTION: Faraday Norton's diverse portfolio and small company size offer unique opportunities for growth and exposure to various industries.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires a well-rounded marketing professional with a strong background in digital marketing and exceptional communication skills.

Reporting Structure: The Marketing Generalist will report directly to the Head of Marketing or a similar senior role, depending on the organizational structure.

Work Arrangement: On-site - The role requires regular on-site presence at Faraday Norton's headquarters in Maroúsi, Attikí, Greece.

Growth Opportunities:

• Exposure to a wide range of industries and the opportunity to contribute to high-impact projects with strategic significance.
• Continuous opportunities for learning, professional development, and internal growth.
• Potential career progression within the marketing function or across other business units within the group.

ASSUMPTION: Given the diverse nature of Faraday Norton's portfolio and small company size, there are ample opportunities for growth and exposure to various aspects of the business.

🌍 Location & Work Environment

Office Type: Corporate office - Faraday Norton's headquarters is a professional corporate office environment.

Office Location(s): 217Α Kifissias Avenue, Maroúsi, Attikí, Greece

Geographic Context:

• Maroúsi is a suburban municipality in the northern part of the Athens metropolitan area, offering a mix of urban and residential environments.
• The office is conveniently located near major transportation hubs and amenities.
• Greece enjoys a Mediterranean climate with mild winters and hot, dry summers.

Work Schedule: Standard office hours with flexibility for occasional overtime as needed.

ASSUMPTION: The office location in Maroúsi offers a convenient and comfortable work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the hiring manager or a panel of interviewers to discuss the candidate's experience, skills, and fit for the role.
• Case study or presentation task to evaluate the candidate's strategic thinking and problem-solving abilities.
• Final interview with a senior leader or the hiring manager to discuss the candidate's long-term fit and career aspirations.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and interpersonal skills in both Greek and English.
• Digital marketing expertise and hands-on experience with relevant tools.
• Cultural fit and alignment with Faraday Norton's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Faraday Norton's business and the specific requirements of the Marketing Generalist position.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
• Be ready to discuss your approach to marketing strategy, campaign development, and performance analysis.

ATS Keywords: Marketing Strategies, Brand Consistency, Digital Marketing, SEO, SEM, Email Marketing, Social Media, Analytics Tools, CRM Platforms, Marketing Automation, Communication Skills, Project Management, Creative Mindset, Analytical Capabilities, Interpersonal Skills, Detail-Oriented

ASSUMPTION: Faraday Norton's recruitment process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on their ability to contribute to the company's diverse portfolio.

🛠️ Tools & Technologies

• Google Analytics
• CRM platforms (e.g., Salesforce, HubSpot, or similar)
• Marketing automation systems (e.g., Marketo, Pardot, or similar)
• Social media management tools (e.g., Hootsuite, Buffer, or similar)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation - Faraday Norton values creativity and forward-thinking in its approach to investment and growth.
• Ambition - The company seeks driven and motivated individuals who strive for excellence and success.
• Collaboration - Faraday Norton fosters a supportive and collaborative work environment, encouraging teamwork and knowledge-sharing.

Work Style:

• Entrepreneurial - The company values a dynamic and entrepreneurial spirit, with employees encouraged to take initiative and drive results.
• Agile - Faraday Norton operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Detail-oriented - The company expects its employees to maintain a high level of attention to detail in their work, ensuring accurate and effective execution of marketing initiatives.

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment, and are you comfortable with the occasional need for flexibility and adaptability?
• Are you a strong communicator with excellent interpersonal skills, and do you enjoy working collaboratively with diverse teams?
• Do you possess a creative mindset combined with strong analytical capabilities, and are you able to balance strategic thinking with hands-on execution?

ASSUMPTION: Faraday Norton's entrepreneurial culture values innovation, ambition, and collaboration, seeking employees who are driven, adaptable, and detail-oriented.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders across diverse business units.
• Adapting to the fast-paced and ever-changing nature of the investment environment.
• Balancing strategic planning with hands-on execution and performance analysis.
• Ensuring brand consistency and effectiveness across various marketing channels and business units.

ASSUMPTION: The Marketing Generalist role at Faraday Norton presents unique challenges due to the company's diverse portfolio and fast-paced work environment, requiring a versatile and adaptable marketing professional.

📈 Similar Roles Comparison

• Unlike traditional marketing roles focused on a single industry or product, the Marketing Generalist position at Faraday Norton offers exposure to a wide range of industries and business units.
• While the role requires a strong background in digital marketing, it also involves hands-on execution and performance analysis, making it a unique blend of strategic and tactical responsibilities.
• Career progression opportunities may include specialized marketing roles within specific business units or broader marketing leadership positions within the group.

ASSUMPTION: The Marketing Generalist role at Faraday Norton is distinct from traditional marketing positions, offering unique opportunities for growth and exposure to various aspects of the business.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a newly acquired real estate project, including branding, launch event planning, and targeted digital campaigns.
• Conducting market research and analysis to inform the marketing strategy for a cutting-edge technology product, identifying key target audiences and channels for engagement.
• Managing the rebranding of an energy sector business unit, ensuring consistent messaging and visual identity across all marketing channels and touchpoints.

ASSUMPTION: The Marketing Generalist role at Faraday Norton involves a diverse range of projects, requiring a versatile and adaptable marketing professional with strong strategic, tactical, and analytical skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the group, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role collaborate with other marketing and non-marketing functions?
• What are the most significant challenges facing the company's marketing efforts, and how can this role address them?
• How does Faraday Norton support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their ability to contribute effectively to Faraday Norton's marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://faradaynorton.com/careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, digital marketing expertise, and cultural fit.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
• Be ready to discuss your approach to marketing strategy, campaign development, and performance analysis.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.