📌 Core Information
🔹 Job Title: Marketing Generalist - Website and Content
🔹 Company: BIS Safety Software
🔹 Location: Sherwood Park, Alberta
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-13
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and updating WordPress websites, ensuring they are functional, current, and visually engaging
- Creating and laying out landing pages and web assets that drive conversions and campaign engagement
- Evaluating content effectiveness with an eye for compelling messaging, clear copy, and attention-grabbing visuals
- Collaborating with cross-functional teams to support the smooth execution of digital marketing initiatives
- Supporting the logistics and promotion of virtual and in-person events
ASSUMPTION: This role requires a balance of technical skills (WordPress management) and creative skills (content curation), with a strong emphasis on execution and initiative.
📋 Key Responsibilities
✅ Maintain and update WordPress websites, providing support for both front-end and back-end components
✅ Support the creation and layout of landing pages and web assets that drive conversions and campaign engagement
✅ Evaluate content effectiveness with an eye for compelling messaging, clear copy, and attention-grabbing visuals
✅ Collaborate with content creators and designers to ensure all marketing materials are optimized for attention, clarity, and business alignment
✅ Organize, update, and archive existing web content, maintaining a tidy, high-performing website that reflects the brand accurately and efficiently
✅ Contribute light copy editing and content refinements when needed to improve clarity, polish tone, or boost engagement
✅ Support the logistics and promotion of virtual and in-person events, including the coordination of marketing materials, registration pages, and event-related communications
✅ Collaborate with cross-functional teams to support the smooth execution of digital marketing initiatives, ensuring deadlines are met and goals are clearly understood across stakeholders
ASSUMPTION: This role involves a mix of technical tasks (website management) and creative tasks (content evaluation and refinement), with a strong focus on collaboration and execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in marketing, with a focus on website management and content creation
Required Skills:
- Hands-on experience with WordPress, including setup, management, front-end customization, back-end troubleshooting, and plugin configuration
- Keen eye for design and usability, with a strong sense for what makes content engaging
- Strong communication skills, both in writing and in conversation, across a range of audiences
- Experience supporting events, including planning logistics, managing registrations, and helping with promotion for both virtual and in-person formats
Preferred Skills:
- Familiarity with HubSpot, Google Analytics, or other marketing platforms
- Experience in B2B or SaaS environments
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 per year. Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.
Benefits:
- Comprehensive benefits package
- Health spending account
- Growth opportunities
- Flexible working hours
- On-the-job training
- Work-life balance
- Free on-site parking
- Team Recognition Points
- Social committee
Working Hours: 40 hours per week, with flexible working hours available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing generalist role with 2-5 years of experience in the Alberta region.
📌 Applicant Insights
🔍 Company Context
Industry: BIS Safety Software operates in the E-Learning Providers industry, focusing on online safety training and learning management solutions
Company Size: BIS Safety Software has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: BIS Safety Software was founded in 2006, with over 15 years of experience in the safety industry
Company Description:
- BIS Safety Software is a technology company that offers compliance and learning management software to meet the needs of Environment, Health, and Safety (EHS) professionals
- The company's core product, SafetyNET, is a network of leading safety training companies that collectively share and provide access to a wide variety of safety training courses through one centralized online application
- BIS Safety Software aims to continually set new standards in training through ongoing technological innovations and implementation of feedback from industry experts and leaders
Company Specialties:
- Online Safety Training
- Learning Management Solutions
- Safety Training
- Online Training Technologies
- Training Record Management System
- Digital Forms
- Training Matrix
- Equipment Management
- Digital Folder Storage
- Online Classroom Calendar
Company Website: https://www.bissafety.ca
ASSUMPTION: BIS Safety Software's focus on safety training and learning management solutions provides a unique context for this marketing role, with a strong emphasis on ensuring content is engaging, informative, and relevant to the target audience.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing, seeking to grow and develop their skills in a dynamic, collaborative environment
Reporting Structure: The Marketing Generalist will report directly to the Marketing Manager and work closely with cross-functional teams, including content creators, designers, and event coordinators
Work Arrangement: This is an on-site role based in Sherwood Park, Alberta, with flexible working hours available
Growth Opportunities:
- As a mid-sized company, BIS Safety Software offers opportunities for career growth and advancement within the marketing department and the organization as a whole
- The company's focus on innovation and continuous improvement provides opportunities for professional development and skill-building
- The Marketing Generalist role offers the chance to gain experience in a variety of marketing disciplines, from website management to content creation to event coordination
ASSUMPTION: This role provides a strong foundation for career growth in marketing, with opportunities to develop skills in a variety of marketing disciplines and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: BIS Safety Software's office is an open environment that lends itself to collaboration and organic learning, with a strong emphasis on flexibility and entrepreneurship
Office Location(s): 261 Seneca Road, Sherwood Park, Alberta T8A 4G6, CA
Geographic Context:
- Sherwood Park is a suburban city located east of Edmonton, Alberta, with a population of approximately 70,000 people
- The city offers a mix of urban and rural living, with easy access to Edmonton's amenities and a strong sense of community
- Sherwood Park has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The Marketing Generalist will work a standard 40-hour workweek, with flexible working hours available to accommodate individual needs and preferences
ASSUMPTION: BIS Safety Software's open, collaborative work environment provides an ideal setting for a Marketing Generalist to thrive, with ample opportunities for learning, growth, and collaboration.
💼 Interview & Application Insights
Typical Process:
- Submit a creative application that highlights your relevant skills and experience
- Participate in a phone or video screening to assess your communication skills and cultural fit
- Attend an in-person or virtual interview to discuss your qualifications and career goals
- Complete a skills assessment or case study to demonstrate your technical abilities
Key Assessment Areas:
- Technical skills, including WordPress management and content creation
- Communication skills, both written and verbal
- Cultural fit, including alignment with BIS Safety Software's values and work environment
- Problem-solving skills and initiative
Application Tips:
- Highlight your relevant experience and skills in your resume and cover letter, with a focus on WordPress management and content creation
- Prepare for behavioral interview questions that assess your problem-solving skills, initiative, and cultural fit
- Demonstrate your creativity and attention to detail in your application materials
ATS Keywords: WordPress, content creation, digital marketing, event coordination, collaboration, problem-solving, communication, design, usability, marketing writing, branding, analytics, B2B, SaaS
ASSUMPTION: BIS Safety Software's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on communication, problem-solving, and initiative.
🛠️ Tools & Technologies
- WordPress
- Elementor
- CSS
- HubSpot (preferred)
- Google Analytics (preferred)
ASSUMPTION: The Marketing Generalist will primarily use WordPress and Elementor for website management and content creation, with the opportunity to gain experience with HubSpot and Google Analytics as preferred tools.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial in nature, with a focus on collaboration and organic learning
- Open and transparent, with a strong emphasis on communication and collaboration
- Purposeful avoidance of titles, with a focus on humility and integrity
Work Style:
- Collaborative and team-oriented, with a strong emphasis on communication and problem-solving
- Flexible and adaptable, with a willingness to learn and grow in a dynamic environment
- Self-starter, with a strong sense of initiative and ownership
Self-Assessment Questions:
- Do you thrive in a collaborative, open work environment that emphasizes communication and learning?
- Are you a self-starter who takes initiative and drives results without waiting for instructions?
- Do you have a strong sense of humility and integrity, with a focus on treating all team members and customers with respect and compassion?
ASSUMPTION: BIS Safety Software's values and work style provide a strong foundation for cultural fit, with a focus on collaboration, communication, and initiative.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Balancing technical tasks (WordPress management) and creative tasks (content evaluation and refinement) effectively
- Adapting to a new work environment and team dynamics
- Meeting the expectations of a mid-sized company with a strong focus on growth and innovation
ASSUMPTION: These challenges are inherent to a dynamic, growing company like BIS Safety Software, and successful candidates will be able to adapt, learn, and grow in this environment.
📈 Similar Roles Comparison
- Compared to other marketing generalist roles, this position places a stronger emphasis on technical skills (WordPress management) and initiative
- BIS Safety Software's focus on safety training and learning management solutions provides a unique context for this role, with a strong emphasis on engaging, informative content
- As a mid-sized company, BIS Safety Software offers opportunities for career growth and advancement that may not be available in larger enterprises
ASSUMPTION: This role offers a unique blend of technical skills and creative problem-solving, with a strong emphasis on initiative and growth opportunities.
📝 Sample Projects
- Managing a website redesign project, including front-end layout and back-end architecture, to ensure the site is functional, current, and visually engaging
- Creating and curating content for a marketing campaign, with a focus on compelling messaging, clear copy, and attention-grabbling visuals
- Supporting the logistics and promotion of a virtual event, including the coordination of marketing materials, registration pages, and event-related communications
ASSUMPTION: These sample projects highlight the variety of tasks and responsibilities associated with the Marketing Generalist role, from website management to content creation to event coordination.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the marketing department?
- How does BIS Safety Software support the professional development and growth of its employees?
- What are the key priorities and goals for the Marketing Generalist role in the first 90 days?
- How does BIS Safety Software measure the success of its marketing initiatives and campaigns?
- What are the key challenges and opportunities facing the marketing department in the coming year?
ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, experience, and career goals, and the opportunities and challenges presented by the Marketing Generalist role at BIS Safety Software.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant experience and skills in your resume and cover letter, with a focus on WordPress management and content creation
- Prepare for behavioral interview questions that assess your problem-solving skills, initiative, and cultural fit
- Demonstrate your creativity and attention to detail in your application materials
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
