📌 Core Information
🔹 Job Title: Marketing & Graphic Design Specialist
🔹 Company: TagsforHope
🔹 Location: St. Thomas, Ontario
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing & Graphic Design
🔹 Date Posted: July 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies across various channels
- Creating visually appealing and on-brand graphic designs for digital and print media
- Managing digital ad campaigns and optimizing performance
- Collaborating with cross-functional teams to ensure consistent branding
- Analyzing marketing KPIs and reporting on campaign performance
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving growth and customer engagement through effective marketing strategies and compelling visuals.
📋 Key Responsibilities
✅ Researching customer behavior, trends, and competitors to inform marketing strategies
✅ Planning, executing, and optimizing paid ad campaigns on Meta, Google, and TikTok
✅ Designing digital assets, including ads, emails, social graphics, and landing pages
✅ Creating artwork for packaging, box inserts, signage, and in-store displays
✅ Developing memorable unboxing experiences and branded packaging
✅ Monitoring key marketing KPIs and conducting A/B testing to optimize campaigns
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Degree or diploma in Graphic Design, Marketing, Communications, or a related field
Experience: 2-5 years of experience in a similar role, with a strong portfolio demonstrating expertise in graphic design and marketing
Required Skills:
- Expert-level proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign) or equivalent
- Hands-on experience with Meta Ads Manager, Google Ads, and Klaviyo
- Working knowledge of business analytics tools (e.g., Google Analytics, SEO platforms, or similar)
Preferred Skills:
- Previous experience in a similar role
ASSUMPTION: The ideal candidate will have a strong background in both graphic design and marketing, with a proven track record of driving results through creative and strategic campaigns.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 CAD per year (based on industry standards for a mid-level marketing and graphic design role in Southwestern Ontario)
Benefits:
- Competitive salary and benefits
- Professional growth opportunities
- Flexible schedule
- Pet-friendly office
- Snacks and premium coffee
- Meaningful work supporting animals in need
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing and graphic design role in Southwestern Ontario, with consideration for the company's size and mission.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically pet accessories
Company Size: Small (11-50 employees), offering a close-knit and collaborative work environment
Founded: 2014, with a mission to create stylish and durable pet accessories while supporting animal welfare
Company Description:
- TagsforHope is a direct-to-consumer pet accessories brand focused on innovation, quality, and customer experience
- The company was founded by two brothers who rescued a dog named Abbi, inspiring them to create products that keep pets safe, stylish, and comfortable
- TagsforHope is committed to helping feed, treat, and rescue animals in need through its products and partnerships
Company Specialties:
- Designing and manufacturing pet ID tags, collars, and leashes
- Creating memorable unboxing experiences and branded packaging
- Developing integrated marketing strategies to engage customers and drive growth
Company Website: www.tagsforhope.com
ASSUMPTION: TagsforHope is a purpose-driven company with a strong focus on creating high-quality pet accessories and supporting animal welfare initiatives.
📊 Role Analysis
Career Level: Mid-level marketing and graphic design specialist, with opportunities for professional growth
Reporting Structure: This role reports directly to the founders and works closely with product, operations, and customer service teams
Work Arrangement: On-site, full-time position with a flexible schedule and the opportunity to work from home occasionally
Growth Opportunities:
- Expanding the marketing team and taking on a leadership role as the company grows
- Exploring new marketing channels and strategies to drive customer engagement and sales
- Contributing to product development and innovation based on customer feedback and market trends
ASSUMPTION: This role offers significant growth potential as TagsforHope continues to expand its product offerings and customer base.
🌍 Location & Work Environment
Office Type: Small, pet-friendly office with a collaborative and supportive work environment
Office Location(s): St. Thomas, Ontario
Geographic Context:
- St. Thomas is a small city located in Southwestern Ontario, approximately 30 minutes southeast of London
- The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
- St. Thomas has a growing tech and startup scene, with several innovative companies and coworking spaces
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: The work environment at TagsforHope is collaborative, supportive, and focused on driving growth and innovation through creative and strategic marketing campaigns.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video call interview to discuss qualifications and fit
- In-person or virtual portfolio presentation and design challenge
- Final interview with founders to discuss career goals and company culture
Key Assessment Areas:
- Graphic design skills and portfolio quality
- Marketing strategy and campaign ideas
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Highlight your unique perspective and how it can contribute to TagsforHope's mission and growth
- Include a link to your portfolio at the top of your cover letter, showcasing your best graphic design work
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for a design challenge or case study during the interview process
ATS Keywords: Marketing, Graphic Design, Adobe Creative Cloud, Meta Ads Manager, Google Ads, Klaviyo, Google Analytics, SEO, Customer Impact, Project Management, Storytelling
ASSUMPTION: The interview process at TagsforHope is designed to assess both creative and analytical skills, as well as cultural fit and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Illustrator, Photoshop, InDesign)
- Meta Ads Manager
- Google Ads
- Klaviyo
- Google Analytics
- SEO platforms (e.g., SEMrush, Ahrefs, Moz)
ASSUMPTION: The required tools and technologies for this role are industry-standard and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven: Committed to creating products that make a positive impact on pets and their families
- Innovative: Continuously seeking new ways to improve products, marketing, and customer experience
- Collaborative: Working together to achieve common goals and drive growth
Work Style:
- Creative and strategic thinkers who can balance data-driven insights with innovative ideas
- Strong communicators who can collaborate effectively with cross-functional teams
- Adaptable and proactive problem-solvers who can manage multiple projects simultaneously
Self-Assessment Questions:
- How do you incorporate TagsforHope's mission into your marketing strategies and designs?
- Describe a time when you had to balance creative and analytical thinking to achieve a goal.
- How do you approach working collaboratively with teams to ensure consistent branding and messaging?
ASSUMPTION: TagsforHope values candidates who are passionate about their mission, innovative in their approach, and collaborative in their work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative and analytical responsibilities to optimize campaign performance
- Adapting to a small, growing company with evolving needs and priorities
- Working in a competitive market with established and emerging pet accessories brands
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on driving results through creative and strategic marketing campaigns.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong background in graphic design and a focus on creating visually appealing and on-brand assets
- TagsforHope's mission-driven approach sets it apart from other pet accessories brands, offering candidates the opportunity to make a positive impact on pets and their families
- This role offers significant growth potential as TagsforHope continues to expand its product offerings and customer base
ASSUMPTION: This role is unique in its requirement for both marketing and graphic design expertise, offering candidates the opportunity to make a significant impact on the company's growth and success.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new product launch, including digital ad campaigns, social media content, and email marketing
- Designing a cohesive brand identity for a new pet accessories line, including logo, color scheme, and typography
- Creating visually appealing and on-brand packaging designs for a range of pet accessories products
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to creative execution.
❓ Key Questions to Ask During Interview
- How does TagsforHope plan to expand its product offerings and customer base in the coming years?
- What are the key priorities for this role in the first 90 days?
- How does TagsforHope support the professional growth and development of its employees?
- What are the most significant challenges facing the pet accessories market, and how does TagsforHope plan to address them?
- How does TagsforHope foster a collaborative and supportive work environment?
ASSUMPTION: These questions are designed to assess the company's growth plans, priorities, and work environment, as well as the candidate's fit with the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Apply To Position button on the job post
- Include a link to your portfolio at the top of your cover letter, showcasing your best graphic design work
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for a design challenge or case study during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
