📌 Core Information
🔹 Job Title: Marketing Graphic Designer
🔹 Company: BetMakers Technology Group
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Hybrid
🔹 Category: Marketing & Design
🔹 Date Posted: 2025-07-09
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Designing high-quality, visually engaging marketing assets for clients and internal teams
- Collaborating with cross-functional teams to deliver impactful and on-brand creative solutions
- Managing multiple projects and prioritising effectively in a fast-paced, creative environment
- Contributing to the direction of visual content and participating in creative brainstorms
ASSUMPTION: This role requires a proactive, hands-on approach and a problem-solving mindset to tackle challenges head-on and deliver excellence.
📋 Key Responsibilities
✅ Design marketing visuals for clients, including app store screens, hero banners, and social media content (including motion graphics)
✅ Support internal marketing initiatives and product launches with compelling creative
✅ Craft eye-catching designs for expos, pitch decks, and reports using Google Slides or similar tools
✅ Develop logos, colour palettes, and visual styles for new bookmaker brands
✅ Help maintain and evolve brand identities, ensuring consistency across all touch points
✅ Tackle ad hoc design needs, including internal tools, special projects, and everything in between
✅ Create short animations and motion graphics for use in social media, presentations, and live events
✅ Work cross-functionally with Product, Sales, and more to deliver impactful and on-brand creative solutions
✅ Participate in creative brainstorms and contribute to the direction of visual content
ASSUMPTION: This role involves a mix of digital and print design, with a primary focus on digital marketing assets.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field
Experience: 2-5 years of experience in graphic design, with a focus on marketing and branding
Required Skills:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator)
- Experience with Figma for layout and UI asset design
- Strong presentation design skills using Google Slides (or PowerPoint)
- Experience with After Effects (or similar tools) for motion graphics
- Familiarity with InDesign for occasional print layouts
- Interest in or experience with AI design tools (a bonus)
Preferred Skills:
- Experience with branding and visual identity systems
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates should have a strong portfolio showcasing their design skills and experience with relevant tools.
💰 Compensation & Benefits
Salary Range: AUD 70,000 - 90,000 per annum (based on experience and industry standards)
Benefits:
- Attractive salary package and performance-based incentives
- Flexible working arrangements with a hybrid working model
- Generous parental leave policy for both primary and secondary caregivers
- Free access to the Employee Assistance Program (EAP)
Working Hours: Full-time (37.5 hours per week), with flexibility to work outside standard business hours when needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level graphic designer role in Melbourne, Australia.
📌 Applicant Insights
🔍 Company Context
Industry: BetMakers Technology Group operates in the IT Services and IT Consulting industry, specialising in wagering technology, data, content, and service solutions for the global betting and racing industries.
Company Size: BetMakers is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: BetMakers was founded in 2011 and is headquartered in Melbourne, Australia, with offices across the globe.
Company Description:
- BetMakers creates technology and service solutions that simplify betting at critical points along the wagering lifecycle, unlocking new revenue streams, expanding markets, and enhancing the user experience.
- The company provides licensed bookmakers, pari-mutuel wagering operators, and racing bodies in over thirty countries with tools to power growth through its Global Betting Services, Global Tote, and Global Racing Network business lines.
- BetMakers is committed to promoting an inclusive and diverse workforce, with a focus on employee growth, learning, and positive team dynamics.
Company Specialties:
- Horse Racing
- Thoroughbred
- Harness
- Greyhounds
- Racing
- Bookmaker
- Betting
- Informatics
- Wagering
- Global Tote
- Fixed Odds
- API
- Widget
- i-frame
- Sportsbook
- Price Management
- White label
- Solution
- Pari-mutuel
- B2B
- Tote
- Racing Data
- and Racing Content
Company Website: www.betmakers.com
ASSUMPTION: BetMakers' focus on the global betting and racing industries provides unique opportunities for marketing graphic designers to work on diverse and innovative projects.
📊 Role Analysis
Career Level: This role is suitable for a mid-level graphic designer with 2-5 years of experience in marketing and branding.
Reporting Structure: The Marketing Graphic Designer will report directly to the Head of Marketing or a similar role, collaborating closely with cross-functional teams.
Work Arrangement: This role operates on a hybrid working model, with a mix of on-site and remote work.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing or design teams
- Chance to work on high-impact projects and contribute to the company's growth and success
- Opportunities to learn and develop new skills through collaboration with cross-functional teams
ASSUMPTION: BetMakers' focus on employee growth and learning provides ample opportunities for the Marketing Graphic Designer to develop their skills and advance their career.
🌍 Location & Work Environment
Office Type: BetMakers has a central CBD office location in Melbourne, Australia, with additional offices across the globe.
Office Location(s): Melbourne, Victoria, Australia
Geographic Context:
- Melbourne is the capital and most populous city in the state of Victoria, Australia, with a population of approximately 4.9 million people.
- The city is known for its vibrant arts, culture, and sports scenes, as well as its diverse food and dining options.
- Melbourne has a temperate climate, with mild winters and warm summers, making it an attractive place to live and work year-round.
Work Schedule: The hybrid work arrangement allows for flexibility in working hours, with a mix of on-site and remote work.
ASSUMPTION: BetMakers' central CBD office location provides easy access to public transportation, dining, and entertainment options, while the hybrid work arrangement offers flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- Design challenge or portfolio review to assess creative skills and problem-solving abilities
- Final on-site or video call interview with the hiring manager and relevant team members
Key Assessment Areas:
- Design skills and portfolio quality
- Problem-solving abilities and creative thinking
- Collaboration and communication skills
- Cultural fit and alignment with BetMakers' values
- Adaptability and willingness to learn and grow
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a link to your portfolio or attach samples of your work
- Be prepared to discuss your design process and creative decisions during the interview
- Research BetMakers' company culture and values to demonstrate your cultural fit
ATS Keywords: Adobe Creative Suite, Figma, Google Slides, After Effects, InDesign, motion graphics, branding, digital design, print design, project management, collaboration, creative problem-solving, attention to detail, visual storytelling, marketing assets, cross-functional teams
ASSUMPTION: BetMakers' hiring process focuses on assessing candidates' design skills, problem-solving abilities, and cultural fit, with a strong emphasis on portfolio quality and creative thinking.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator)
- Figma
- Google Slides
- After Effects
- InDesign
ASSUMPTION: BetMakers provides the necessary tools and software for the Marketing Graphic Designer to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Trusted: We strive to build trust with our customers, partners, and employees through our actions and decisions.
- Innovative: We foster a culture of innovation, encouraging creativity, and continuous improvement.
- Pursue Excellence: We strive for excellence in all aspects of our business, setting high standards and delivering high-quality results.
- Promote a Team Mindset: We value collaboration, teamwork, and a collective focus on achieving our goals.
- Centre the Customer: We prioritise the needs and preferences of our customers, ensuring our products and services meet their expectations.
Work Style:
- Collaborative: BetMakers encourages cross-functional collaboration and teamwork to deliver impactful and on-brand creative solutions.
- Dynamic: The company operates in a fast-paced and ever-changing environment, requiring adaptability and flexibility.
- Creative: BetMakers values innovation, creativity, and continuous learning.
Self-Assessment Questions:
- How do your design skills and style align with BetMakers' branding and visual identity?
- How do you approach collaboration and working with cross-functional teams?
- How do you handle feedback and incorporate it into your design process?
ASSUMPTION: BetMakers' company culture values trust, innovation, excellence, teamwork, and customer-centricity, with a focus on collaboration, adaptability, and creativity.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in priorities and project scope
- Working with diverse stakeholders and cross-functional teams
- Balancing creative freedom with brand guidelines and client expectations
- Keeping up-to-date with industry trends and emerging design tools
ASSUMPTION: The Marketing Graphic Designer role at BetMakers presents unique challenges and opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike traditional in-house marketing roles, this position offers the opportunity to work on a wide range of projects for both clients and internal teams
- BetMakers' focus on the global betting and racing industries provides unique exposure to diverse and innovative projects
- This role offers the chance to work with a small, collaborative design team and have real ownership over your work
ASSUMPTION: The Marketing Graphic Designer role at BetMakers offers unique opportunities and challenges compared to similar roles in other industries or company sizes.
📝 Sample Projects
- Designing marketing visuals for a new bookmaker brand launch, including logo, colour palette, and visual style guide
- Creating social media content and motion graphics for a major racing event, highlighting key features and benefits of BetMakers' products and services
- Developing branded presentations and reports for internal stakeholders, showcasing the company's achievements and strategic plans
ASSUMPTION: BetMakers' diverse range of clients and projects provides ample opportunities for the Marketing Graphic Designer to work on engaging and impactful creative projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing and design teams?
- How does BetMakers support the professional growth and development of its employees?
- What are the most challenging and rewarding aspects of working on marketing and branding projects for both clients and internal teams?
- How does BetMakers approach collaboration and communication with cross-functional teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and commitment to understanding the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BetMakers careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or samples of your work showcasing your design skills and problem-solving abilities
- Research BetMakers' company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
