📌 Core Information
🔹 Job Title: Marketing Graphic Designer (B2B SaaS)
🔹 Company: Crop.photo
🔹 Location: Poland (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Design
🔹 Date Posted: April 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Designing high-conversion visuals for marketing campaigns, websites, and landing pages
- Collaborating with the Product Marketing Manager on website structure and content hierarchy
- Maintaining and evolving the brand visual identity across various formats
- Creating short visual product teasers and motion snippets
- Working with video editors to deliver assets for short demo videos
- Contributing to launch campaigns, product visuals, and growth experiments
ASSUMPTION: This role requires a strong background in B2B marketing or product design, with a focus on SaaS or AI. The ideal candidate will have excellent taste in design and be able to create visuals that tell a story.
📋 Key Responsibilities
✅ Design high-conversion visuals for marketing — from homepages, web page graphics, and landing page layouts to banners, decks, and 1-pagers
✅ Collaborate with the Product Marketing Manager on website structure, page wireframes, and content hierarchy
✅ Own brand visual identity across formats: illustrations, screenshots, iconography, diagrams, UI overlays
✅ Work with video editors to storyboard and deliver assets for short demo videos or motion snippets
✅ Create short visual product teasers using Canva, Screen Studio, Nyggma, Figma, or similar tools
✅ Design for performance — your work doesn’t just look good, it helps convert
✅ Maintain design systems, component libraries, and style guides in Figma
✅ Contribute to launch campaigns, product visuals, and growth experiments
ASSUMPTION: The responsibilities listed above are essential for this role. However, the specific tasks and projects may vary depending on the company's needs and the designer's skills.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field (or equivalent experience)
Experience: 2-4 years of experience in B2B marketing or product design, ideally in SaaS, AI, or creative tools
Required Skills:
- Excellent taste in design and ability to create visuals on par with or better than www.crop.photo
- Proficient in tools like Figma, Adobe Suite, and other design software
- Ability to design for storytelling, not just aesthetics, especially in the AI or visual-tech space
- Confident creating visual content in multiple formats (web, social, decks, email banners)
- Ability to manage timelines and prioritize without needing close supervision
Preferred Skills:
- Experience in designing for AI or visual media tools
- Strong understanding of UX principles
- Worked with Webflow or developers to hand off responsive designs
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a candidate an even stronger fit for the position.
💰 Compensation & Benefits
Salary Range: Based on the company's size and industry, the salary range for this role is estimated to be between $50,000 and $80,000 USD per year. This estimate is inclusive of the company's profit-sharing bonus and meaningful stock options.
Benefits:
- Competitive salary, profit-sharing bonus, meaningful stock options, and paid vacation
- Silicon Valley-level mentorship
- Real impact – your designs will power visuals for brands like Lacoste, Urban Outfitters, and UEFA across millions of ecommerce listings and campaigns
- Career acceleration – own major parts of the brand experience, lead high-visibility projects, and grow alongside an early team that’s shaping the future
- Work you’ll be proud to show off – everything you build will go live in products used by global brands, not stuck behind internal walls
Working Hours: Full-time, with a flexible work schedule
ASSUMPTION: The salary range provided is an estimate based on the company's size and industry. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Crop.photo operates in the technology industry, specifically focusing on AI-powered image editing and retouching services for eCommerce businesses. The company is part of Evolphin Software, Inc., a leading provider of digital and media asset management solutions.
Company Size: Crop.photo is a small company with 11-50 employees. This size allows for a more intimate work environment and the opportunity to have a significant impact on the company's growth and success.
Founded: Crop.photo was founded in 2021 as a service provided by Evolphin Software, Inc., which has been serving creative operations teams for over a decade.
Company Description:
- Crop.photo is an AI-powered service for bulk image editing and retouching, offering powerful tools for automating image cropping, resizing, background removal, and listing image analysis
- The service is powered by advanced AI algorithms that streamline the image processing workflow for businesses of all sizes
- Crop.photo is the brainchild of Evolphin Software, Inc., a leading Silicon Valley-based provider of digital and media asset management solutions
Company Specialties:
- AI
- Photo retouching
- eCommerce Image
Company Website: crop.photo
ASSUMPTION: Crop.photo's focus on AI-powered image editing and retouching services provides a unique opportunity for designers to work on cutting-edge technology in the eCommerce space.
📊 Role Analysis
Career Level: This role is suitable for a mid-level graphic designer with 2-5 years of experience in B2B marketing or product design, ideally in SaaS, AI, or creative tools.
Reporting Structure: The Marketing Graphic Designer will report directly to the Product Marketing Manager and collaborate closely with video editors and UX designers.
Work Arrangement: This is a fully remote position, allowing for flexible work arrangements and the opportunity to work from anywhere in Poland.
Growth Opportunities:
- The company's small size and early-stage growth provide ample opportunities for career advancement and taking on more responsibilities
- Working closely with founders and executives offers mentorship and guidance for professional development
- The role's focus on B2B SaaS and digital product storytelling allows for growth in the tech industry
ASSUMPTION: The growth opportunities for this role are significant, given the company's early-stage growth and the designer's potential to make a substantial impact on the brand's visual identity.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): Poland
Geographic Context:
- Poland has a thriving tech industry, with a strong focus on AI and software development
- The country offers a high quality of life, with affordable living costs and a rich cultural heritage
- Poland's central European location provides easy access to other major European cities
Work Schedule: Full-time, with a flexible work schedule
ASSUMPTION: Working remotely from Poland offers a unique opportunity to balance professional growth with a high quality of life in a vibrant tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Product Marketing Manager
- Design challenge or test project
- Final interview with the founders or executives
Key Assessment Areas:
- Design skills and portfolio quality
- Understanding of B2B marketing and SaaS design principles
- Storytelling abilities and ability to create visuals that communicate effectively
- Cultural fit and alignment with the company's values
Application Tips:
- Submit a portfolio that showcases your best B2B SaaS website or landing page designs
- Tailor your resume to highlight your relevant experience in B2B marketing or product design
- Prepare for the design challenge or test project by familiarizing yourself with the company's brand and design guidelines
- Research the company's mission, values, and culture to ensure a strong cultural fit
ATS Keywords: B2B SaaS, Marketing Graphic Designer, Product Design, Storytelling, AI, Visual Content Creation, UX Principles, Brand Identity, Collaboration, Design Systems, Performance Design
ASSUMPTION: The interview process for this role will focus on assessing the candidate's design skills, understanding of B2B marketing and SaaS design principles, and cultural fit with the company's values.
🛠️ Tools & Technologies
- Figma
- Adobe Suite
- After Effects (nice to have)
- Canva, Screen Studio, Nyggma, or similar tools
ASSUMPTION: The required tools and technologies for this role are industry-standard design software, with some flexibility for alternative tools that achieve similar results.
👔 Cultural Fit Considerations
Company Values:
- Clear, modern, product-driven design
- Showcasing professional visuals at scale using AI
- Empowering brands to create on-brand, professional visuals easily
Work Style:
- Collaborative and cross-functional teamwork
- Focus on storytelling and communicating effectively through design
- Ability to manage timelines and prioritize without close supervision
Self-Assessment Questions:
- Do you have excellent taste in design and can create visuals on par with or better than www.crop.photo?
- Are you confident creating visual content in multiple formats (web, social, decks, email banners)?
- Can you manage timelines and prioritize without needing close supervision?
ASSUMPTION: The ideal candidate for this role will have a strong design aesthetic, be able to create visuals that tell a story, and be able to manage their time effectively in a collaborative work environment.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining productivity and communication with the team
- The company's small size may require the designer to take on additional responsibilities outside of their primary role
- The focus on B2B SaaS and digital product storytelling may require the designer to adapt their design approach to better suit the industry's needs
- The fully remote work arrangement may require the designer to be self-motivated and able to work independently
ASSUMPTION: The potential challenges for this role are primarily related to the fully remote work arrangement and the company's small size, which may require the designer to take on additional responsibilities.
📈 Similar Roles Comparison
- This role differs from other graphic designer positions in its focus on B2B SaaS and digital product storytelling
- In the tech industry, the role requires a strong understanding of UX principles and the ability to design for performance
- Career paths in this role may include advancing to a senior designer or design manager position, or transitioning to a product design or UX role
ASSUMPTION: This role is unique in its focus on B2B SaaS and digital product storytelling, requiring a specific skill set and understanding of the industry's needs.
📝 Sample Projects
- Designing a B2B SaaS website or landing page that effectively communicates the product's value proposition and features
- Creating a series of visuals that tell the story of a new product launch or feature update
- Designing a set of brand guidelines that ensure consistency across various marketing channels and touchpoints
ASSUMPTION: The sample projects listed above are representative of the types of projects the designer may work on in this role, but the specific projects may vary depending on the company's needs and the designer's skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's design process and how this role fits into it?
- How does the company approach collaboration and communication in a fully remote work environment?
- What are the most significant challenges facing the company in the next 12 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the company's culture, and the expectations for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a portfolio that showcases your best B2B SaaS website or landing page designs
- Tailor your resume to highlight your relevant experience in B2B marketing or product design
- Prepare for the design challenge or test project by familiarizing yourself with the company's brand and design guidelines
- Research the company's mission, values, and culture to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
