Marketing Graphic Designer- On-site position

📌 Core Information

🔹 Job Title: Marketing Graphic Designer - On-site position

🔹 Company: Vance Outdoors

🔹 Location: Heath, Ohio

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating visually appealing content for print and digital platforms
• Collaborating with the marketing team to develop creative concepts and campaigns
• Ensuring all designs meet brand guidelines and production standards
• Staying current with design trends and conducting research to inspire creative projects
• Providing support to the marketing and design teams as required

ASSUMPTION: This role requires a strong visual sense, attention to detail, and the ability to work both independently and collaboratively within a team.

📋 Key Responsibilities

✅ Develop and produce high-quality visual content for print and digital platforms

✅ Partner with the marketing team to brainstorm and develop creative concepts and campaigns

✅ Assist in designing and formatting marketing collateral such as presentations, email templates, newsletters, point of sale materials, and more

✅ Create and refine design drafts, storyboards, and prototypes for internal review and feedback

✅ Liaise with external vendors and buyers to prepare files for printing, ensuring that all designs meet brand guidelines and production standards

✅ Stay current with design trends and conduct research to inspire and inform creative projects

✅ Utilize design software (e.g., Adobe Creative Suite) to produce visually appealing and professional content

✅ Help establish and maintain brand guidelines, ensuring all visual elements are consistent across various channels

✅ Aid in planning and coordinating visual aspects of promotional events to maintain brand coherence

✅ Provide support to the marketing and design teams as required, including organizing design resources and managing workflow tasks

ASSUMPTION: The role may involve working on multiple projects simultaneously and meeting tight deadlines.

🎯 Required Qualifications

Education: High school diploma or general education degree (GED)

Experience: One to three months related experience and/or training

Required Skills:

• Proficiency in using design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Keen attention to detail and a strong sense of design principles, including layout, color theory, and typography
• Understanding of branding concepts and the ability to translate them effectively across multiple marketing touchpoints
• Basic knowledge of web design principles, including HTML, CSS, and experience with content management systems (CMS) like WordPress
• Ability to handle multiple projects simultaneously, working both independently and within a collaborative team in a dynamic, fast-paced environment
• Strong verbal and written communication skills, with the ability to convey design concepts clearly
• Creative mindset with excellent problem-solving abilities

Preferred Skills:

• A strong portfolio that shows a range of creative abilities in graphic design, illustration, and visual communication
• Previous experience in graphic design, marketing, or a related creative field
• Proven experience designing for a variety of media, including print and digital formats
• Knowledge of digital marketing principles, and experience in creating optimized designs for websites, social media, and email marketing
• Familiarity with workflow and project management tools
• Understanding of video editing and motion graphics software a bonus

ASSUMPTION: While a degree in graphic design or a related field is not required, relevant experience and a strong portfolio are essential for this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level graphic designers in Ohio)

Benefits:

• Medical, Dental, and Vision insurance for full-time employees
• Paid time off for full-time employees
• 401k with match
• ESOP retirement plan
• Employee discounts
• Range time and free classes at the Obetz training center
• Volunteer opportunities and fun wellness challenges

Working Hours: Monday - Friday, 1st Shift (Hours may vary based on project demands)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level graphic designers in Ohio. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Hunting, Camping, Fishing, and Shooting Sports)

Company Size: 201-500 employees (Mid-sized company, offering opportunities for growth and collaboration)

Founded: 1938 (Over 85 years in business, transitioned from family-owned to employee-owned)

Company Description:

• Vance Outdoors is an employee-owned company with four great locations in Ohio
• They serve hunting, camping, fishing, and shooting sports enthusiasts
• The company offers a range of products and services, including retail sales, training, and events

Company Specialties:

• Retail sales of hunting, camping, fishing, and shooting sports equipment
• Training and education in various outdoor activities
• Event planning and coordination for outdoor enthusiasts

Company Website: https://www.vanceoutdoors.com

ASSUMPTION: Vance Outdoors is a well-established company in the outdoor recreation industry, offering a stable work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: Entry-level (This role is an excellent starting point for a career in graphic design and marketing)

Reporting Structure: Reports to the Marketing Manager (Provides opportunities for collaboration and learning from experienced professionals)

Work Arrangement: On-site (Offers a structured work environment with opportunities for face-to-face interaction and collaboration)

Growth Opportunities:

• Learning and developing new skills through hands-on experience and collaboration with the marketing team
• Advancing to a mid-level or senior graphic design role with increased responsibilities and leadership opportunities
• Exploring other career paths within the company, such as marketing management or product development

ASSUMPTION: This role offers a unique opportunity for entry-level graphic designers to gain hands-on experience, collaborate with a dedicated team, and grow both personally and professionally.

🌍 Location & Work Environment

Office Type: Retail store with dedicated office space for marketing and design teams

Office Location(s): Heath, Ohio (With additional locations in Obetz, Columbus, and Lebanon, Ohio)

Geographic Context:

• Heath, Ohio is a small city located in Licking County, approximately 30 miles east of Columbus
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation opportunities
• Columbus, the state capital and largest city in Ohio, is nearby, providing additional cultural, entertainment, and dining options

Work Schedule: Monday - Friday, 1st Shift (Hours may vary based on project demands and business needs)

ASSUMPTION: The work environment at Vance Outdoors is collaborative, dynamic, and focused on delivering high-quality products and services to customers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Marketing Manager and/or a member of the marketing team
• Portfolio review and creative challenge (if applicable)
• Final decision and offer

Key Assessment Areas:

• Portfolio review and assessment of design skills
• Communication and collaboration skills
• Problem-solving abilities and creativity
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a strong portfolio showcasing your range of creative abilities in graphic design, illustration, and visual communication
• Research Vance Outdoors and the outdoor recreation industry to demonstrate your enthusiasm and understanding of the company and its mission
• Practice common graphic design interview questions and be prepared to discuss your design process and decision-making

ATS Keywords: Graphic Design, Adobe Creative Suite, Branding, Web Design, HTML, CSS, Marketing, Collaboration, Problem Solving, Creativity, Portfolio

ASSUMPTION: The application process at Vance Outdoors is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the company and the applicant.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Content management systems (CMS) like WordPress
• Project management and workflow tools (e.g., Asana, Trello, or JIRA)
• Video editing and motion graphics software (e.g., Adobe Premiere Pro, After Effects)

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus: Prioritizing the needs and satisfaction of customers
• Integrity: Acting with honesty and ethical behavior in all aspects of work
• Teamwork: Collaborating and supporting one another to achieve common goals
• Adaptability: Embracing change and continuously learning and improving
• Excellence: Striving for the highest standards in all aspects of work

Work Style:

• Collaborative and team-oriented, with a focus on open communication and active listening
• Results-driven and focused on delivering high-quality products and services
• Adaptable and able to work in a dynamic, fast-paced environment
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your range of creative abilities in graphic design, illustration, and visual communication?
• Are you comfortable working in a collaborative team environment, with a focus on open communication and active listening?
• Do you have a strong sense of design principles, including layout, color theory, and typography, and the ability to apply them effectively across multiple marketing touchpoints?

ASSUMPTION: Vance Outdoors values employees who are passionate about their work, committed to delivering excellence, and aligned with the company's values and culture.

⚠️ Potential Challenges

• Working on multiple projects simultaneously, with tight deadlines and competing priorities
• Adapting to changes in the work environment, such as new projects, priorities, or team structures
• Managing feedback and revisions from multiple stakeholders, including the marketing team, external vendors, and company leadership
• Balancing creative and technical aspects of graphic design, while maintaining a strong focus on quality and attention to detail

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other graphic design roles, this position offers a unique opportunity to work in a retail environment, with a focus on outdoor recreation and sports
• Industry-specific context: The outdoor recreation industry is growing and evolving, with a strong focus on innovation, sustainability, and customer experience
• Career path comparison: This role can lead to opportunities in marketing, product development, or management within the company, as well as related roles in other industries

ASSUMPTION: While this role shares similarities with other graphic design positions, its unique industry focus and work environment offer distinct opportunities and challenges.

📝 Sample Projects

• Designing and implementing a comprehensive brand style guide for Vance Outdoors, ensuring consistency across all marketing touchpoints
• Creating a series of eye-catching social media graphics and ads to promote seasonal sales and events
• Developing a responsive and visually appealing website design, optimized for both desktop and mobile devices

ASSUMPTION: These sample projects demonstrate the range of creative and technical skills required for this role, as well as the opportunity to make a significant impact on the company's brand and marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Vance Outdoors support the professional development and growth of its employees?
• What are the most challenging and rewarding aspects of working in the outdoor recreation industry?
• How does Vance Outdoors approach sustainability and environmental responsibility in its products and operations?
• What are the key priorities and goals for the marketing department in the next 6-12 months?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a strong portfolio showcasing your range of creative abilities in graphic design, illustration, and visual communication
• Research Vance Outdoors and the outdoor recreation industry to demonstrate your enthusiasm and understanding of the company and its mission
• Practice common graphic design interview questions and be prepared to discuss your design process and decision-making
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.