Marketing & Growth Associate (US-Based AI Company)

📌 Core Information

🔹 Job Title: Marketing & Growth Associate (US-Based AI Company)

🔹 Company: Pearl

🔹 Location: Metro Manila, Philippines (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & Growth

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote (US Eastern Time)

🚀 Job Overview

Key aspects of this role include:

• Leading and supporting digital marketing initiatives across multiple AI-driven ventures
• Executing and optimizing SEO strategies to improve organic reach and visibility
• Building and managing paid and organic acquisition funnels to drive user growth
• Automating social media workflows and content creation processes to scale quickly
• Collaborating with cross-functional teams to support virality, monetization, and adoption of AI products

ASSUMPTION: This role requires a high level of autonomy and quick execution, with a focus on driving results in a fast-paced, experimental environment.

📋 Key Responsibilities

✅ Lead end-to-end marketing campaigns, including content distribution, ad funnels, and social strategies

✅ Execute and optimize SEO strategies across YouTube, websites, and content platforms

✅ Build and optimize paid and organic acquisition funnels to improve conversion across touchpoints

✅ Use scraping tools and data analysis to identify trends and develop high-impact content strategies

✅ Align with product and tech teams to support virality, monetization, and adoption of AI products

✅ Automate and manage YouTube workflows to scale high-ranking AI content

✅ Use AI tools for keyword research, backlinking, and topic optimization

✅ Implement testing strategies for content performance (A/B tests, thumbnails, landing pages)

✅ Build social content automation processes to reduce friction in publishing

✅ Build systems for content creation, product launches, and social scheduling

✅ Set up project management frameworks to align cross-functional teams

✅ Track KPIs and iterate on systems based on data insights

✅ Maintain fast, repeatable workflows for campaign and product scaling

✅ Identify and test monetization channels (ads, affiliates, SaaS models, etc.)

✅ Build partnerships with creators, influencers, and media outlets

✅ Support leadership in exploring funding, acquisition, and exit strategies

ASSUMPTION: This role involves a mix of creative and analytical tasks, with a strong focus on data-driven decision making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 1 year of SEO experience

Required Skills:

• Strong PowerPoint and collateral creation skills
• Experience with digital marketing, analytics, and social media tools
• Proficiency in platforms like Google Analytics, Ahrefs, SEMrush, or similar
• Ability to operate independently and execute quickly
• Entrepreneurial, fast learner, and highly motivated

Preferred Skills:

• Experience with AI tools or AI-driven projects
• Background in startup or high-growth environments
• Portfolio or case studies showcasing past marketing success

ASSUMPTION: Candidates with a proven track record in SEO and digital marketing, as well as a strong entrepreneurial mindset, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Competitive, with potential equity based on experience and impact (Estimated: $35,000 - $50,000 USD per year)

Benefits:

• 14 days PTO + public holidays and sick leave
• Retention bonuses at 3, 6, 9, and 12 months
• Annual retreat and community-driven benefits
• Equity options for long-term contributors

Working Hours: Monday – Friday, 9:00 AM – 6:00 PM (US Eastern Time)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in the Philippines, with additional compensation in the form of equity for high-impact contributors.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on connecting top international talent with Western companies

Company Size: 11-50 employees, providing a dynamic and collaborative work environment

Founded: Pearl Talent was founded with a mission to empower talent and elevate companies by uniting success

Company Description:

• Pearl Talent specializes in bridging the gap between top international talent and Western companies
• Offers a white-glove service model, ensuring a seamless and exceptional experience for clients and candidates
• Focuses on long-term success and growth for both clients and talent

Company Specialties:

• Global talent solutions
• White-glove service model
• Long-term success and growth

Company Website: www.pearltalent.com

ASSUMPTION: Pearl Talent's focus on long-term success and growth aligns well with the high-velocity, experimental approach of the AI startup studio this role supports.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role, with significant growth opportunities

Reporting Structure: This role reports directly to the leadership team at the AI startup studio, with close collaboration with cross-functional teams

Work Arrangement: Remote work with a flexible schedule, offering performance-based autonomy

Growth Opportunities:

• Leading marketing efforts across multiple AI-driven ventures
• Exposure to AI-first product launches and lean experimentation
• Potential promotion and leadership roles matching onshore counterparts

ASSUMPTION: This role offers significant growth potential for candidates looking to build a career in marketing and AI-driven projects.

🌍 Location & Work Environment

Office Type: Remote work, with no physical office required

Office Location(s): Metro Manila, Philippines (remote work)

Geographic Context:

• Metro Manila is the capital region of the Philippines, with a population of over 13 million
• The Philippines has a tropical climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year
• The time zone is Philippine Standard Time (PST), which is 12 hours ahead of Coordinated Universal Time (UTC)

Work Schedule: Monday – Friday, 9:00 AM – 6:00 PM (US Eastern Time)

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with performance-based autonomy and the opportunity to work with US-based AI ventures.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the leadership team

Key Assessment Areas:

• SEO and digital marketing skills
• Problem-solving and analytical thinking
• Cultural fit and alignment with company values
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant SEO and digital marketing experience
• Prepare a portfolio or case studies showcasing your past marketing success
• Research the AI startup studio and be ready to discuss how your skills and experience align with their mission and values

ATS Keywords: SEO, digital marketing, analytics, social media, content creation, data analysis, project management, monetization, business development, automation, keyword research, backlinking, A/B testing, content distribution, ad funnels, social strategies

ASSUMPTION: The application process may vary depending on the specific AI startup studio the candidate is matched with through Pearl Talent.

🛠️ Tools & Technologies

• Google Analytics
• Ahrefs
• SEMrush
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• AI tools for keyword research, backlinking, and topic optimization

ASSUMPTION: The specific tools and technologies used may vary depending on the AI startup studio and the projects the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Empowering Talent
• Elevating Companies
• Uniting Success

Work Style:

• Fast-paced and experimental
• Data-driven and results-oriented
• Collaborative and cross-functional

Self-Assessment Questions:

• How do you align with Pearl Talent's mission to empower talent and elevate companies?
• How comfortable are you working in a fast-paced, experimental environment with a strong focus on data-driven decision making?
• How do you approach collaboration and cross-functional teamwork in a remote setting?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, experimental environment and who align with Pearl Talent's mission and values will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities across different AI-driven ventures
• Adapting to a fast-paced, experimental work environment with a strong focus on data-driven decision making
• Collaborating effectively with cross-functional teams in a remote setting
• Balancing the need for quick execution with a focus on long-term growth and success

ASSUMPTION: These challenges can be overcome by candidates who are highly motivated, entrepreneurial, and able to operate independently while also collaborating effectively with cross-functional teams.

📈 Similar Roles Comparison

• This role is unique in its focus on supporting multiple AI-driven ventures within a startup studio environment
• Similar roles in the industry may focus on a single AI product or service, rather than a portfolio of ventures
• Career paths in this role may include leadership roles matching onshore counterparts, with opportunities for promotion and growth within the AI startup studio

ASSUMPTION: This role offers unique growth opportunities and a dynamic work environment, with a focus on driving results in a fast-paced, experimental setting.

📝 Sample Projects

• Developing and executing a content marketing strategy to drive organic traffic and user growth for an AI-driven YouTube channel
• Optimizing paid acquisition funnels to improve conversion rates and reduce customer acquisition costs for an AI-powered SaaS product
• Building and managing social media automation workflows to scale content publishing and engagement for multiple AI-driven ventures

ASSUMPTION: These sample projects illustrate the hands-on, data-driven nature of the role, with a focus on driving results and optimizing systems for high-velocity growth.

❓ Key Questions to Ask During Interview

• How does this role support the overall mission and vision of the AI startup studio?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the leadership team support the growth and development of team members in this role?
• What are the most challenging aspects of working in a fast-paced, experimental environment, and how can I best prepare for them?
• How does the remote work arrangement support a healthy work-life balance, and what resources are available to help manage it effectively?

ASSUMPTION: Asking these questions can help candidates better understand the role, the work environment, and the opportunities for growth and development within the AI startup studio.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant SEO and digital marketing experience
• Prepare a portfolio or case studies showcasing your past marketing success
• Research the AI startup studio and be ready to discuss how your skills and experience align with their mission and values
• Follow up with the hiring manager within 7 days of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.