Marketing & Growth Manager

📌 Core Information

🔹 Job Title: Marketing & Growth Manager

🔹 Company: The Lorenz Clinic, LLC

🔹 Location: Minneapolis, Minnesota, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Growth

🔹 Date Posted: April 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with regular local travel)

🚀 Job Overview

Key aspects of this role include:

• Driving clinician recruitment and client inflow through strategic marketing and outreach
• Building and maintaining referral partnerships with schools, hospitals, and community providers
• Representing Lorenz Clinic at career fairs, info sessions, and outreach events
• Collaborating with HR and clinical leaders to align messaging and strategy
• Supporting brand presence, website updates, and marketing content

ASSUMPTION: This role requires a significant amount of real-life, in-person relationship and partnership management. It is not suitable for someone who wants to primarily work remotely.

📋 Key Responsibilities

✅ Design and execute clinician recruitment campaigns (digital + in-person)

✅ Implement outreach strategies that drive both clinician interest and client inflow

✅ Build and maintain referral partnerships with schools, hospitals, and providers

✅ Represent Lorenz at career fairs, info sessions, and outreach events

✅ Create email, social, and CRM campaigns to nurture clinician and referral interest

✅ Track performance metrics (applications, hires, referrals, client inflows, partnerships, etc.)

✅ Collaborate with HR and clinical leaders to align messaging and strategy

✅ Support brand presence, website updates, and marketing content

ASSUMPTION: The role may require occasional local travel, including driving between clinics or campuses.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or closely related business field

Experience: 5-8 years of experience in marketing, recruiting, development, talent acquisition, or outreach

Required Skills:

• Strong communication and organizing skills
• Natural connector who loves building trust in communities
• Comfortable speaking, presenting, and writing with clarity
• Understands how to track outreach ROI and iterate as you go
• Open to occasional local travel

Preferred Skills:

• Partnership management (real, in-person relationships!)
• Experience managing PPC campaigns or optimizing recruitment spend
• Familiarity with employer branding strategy in healthcare or nonprofit settings
• Understanding of product-led growth principles or lifecycle marketing
• Master of Business Administration (MBA)

ASSUMPTION: Some exposure to mental health, healthcare, or higher ed is preferred but not required.

💰 Compensation & Benefits

Salary Range: $80,000 – $105,000 annually (commensurate with experience) + performance-based incentives

Benefits:

• Employer-sponsored health, dental, vision, and life insurance
• 401(k) with employer match
• Paid parental leave (12 weeks, all genders)
• Paid time off, holidays, and volunteer time
• CEU reimbursement and professional development support
• Flexible work schedule
• Mileage reimbursement for travel

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is based on the employer's stated range and industry standards for similar roles in the Minneapolis area.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 51-200 employees

Founded: 2011

Company Description:

• Lorenz Clinic is a values-driven, clinician-founded mental health practice specializing in Family Psychology
• Nationally recognized for rigorous training model, mission-forward culture, and commitment to expanding access to quality care
• Seeking a purpose-driven Marketing & Growth Manager to help build relationships, attract clinicians, and deepen referral partnerships

Company Specialties:

• Child Psychology
• Adult Psychotherapy
• Psychological Testing
• Couples & Family Therapy
• Neuropsychological Evaluation
• Co-parenting Therapy
• Clinical Supervision
• Clinical Consultation

Company Website: http://www.lorenzclinic.com

ASSUMPTION: Lorenz Clinic is a mission-driven organization focused on expanding equitable access to psychological services and training.

📊 Role Analysis

Career Level: Manager-level role with a clear path to Director-level responsibility

Reporting Structure: Reports directly to the Founder & CEO

Work Arrangement: Hybrid (with regular local travel)

Growth Opportunities:

• This role contributes directly to the growth of both the team and the clinic's reach in the community
• Clear path to Director-level responsibility as the growth strategy matures
• Opportunity to make a meaningful impact in the mental health field by expanding access to care

ASSUMPTION: The Marketing & Growth Manager will play a central role in turning the clinic's vision into strategy and action.

🌍 Location & Work Environment

Office Type: Multiple clinic locations in the Minneapolis area

Office Location(s): 1772 Stieger Lk. Ln., Ste. 220, P.O. Box 51, Victoria, MN 55386, US; 1435 White Oak Dr., Suite 200, Chaska, MN 55318, US; 16180 Hastings Ave., Suite 205, Prior Lake, MN 55372, US; 15265 Carrousel Way, Rosemount, Minnesota 55068, US; 1120 Wayzata Blvd E, Wayzata, Minnesota 55391, US

Geographic Context:

• Minneapolis is the largest city in Minnesota and the 46th-largest city in the United States
• The Minneapolis-Saint Paul metropolitan area is the 16th-largest metropolitan area in the United States
• The region is home to a diverse range of industries, including healthcare, finance, and technology

Work Schedule: Full-time (40 hours per week) with flexible scheduling and occasional local travel

ASSUMPTION: The Marketing & Growth Manager will spend a significant amount of time traveling between clinic locations and attending events in the Minneapolis area.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with HR
• In-person or virtual interview with the Founder & CEO
• Final interview with key stakeholders

Key Assessment Areas:

• Communication skills and ability to present effectively
• Understanding of marketing and outreach strategies
• Cultural fit and alignment with the clinic's mission and values
• Problem-solving skills and ability to iterate based on performance metrics

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Be prepared to discuss your understanding of mental health advocacy and how it relates to this role
• Demonstrate your ability to build relationships and maintain partnerships in a real-life setting
• Showcase your comfort with speaking, presenting, and writing with clarity

ATS Keywords: Clinician recruitment, referral marketing, outreach, healthcare marketing, relationship development, university partnerships, talent marketing, nonprofit growth, Minneapolis mental health, Health & Wellness Leadership, outreach, mission-driven business, social impact marketing, strategic partnerships, talent pipeline development, campus or university recruiting, career development, career pipeline development, alumni relations, community management, student-alumni engagement, partnership management, career coaching, workforce development, talent acquisition

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the clinic.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, or Hootsuite)
• Project management software (e.g., Asana, Trello, or Monday.com)
• Presentation software (e.g., PowerPoint, Google Slides, or Keynote)

ASSUMPTION: The Marketing & Growth Manager will be expected to use various tools and technologies to streamline workflows and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Social Obligation
• Professionalism
• Development-Driven
• Quality
• Reflectiveness

Work Style:

• Mission-driven and purpose-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Committed to lifelong learning and continuous improvement

Self-Assessment Questions:

• How do your personal values align with Lorenz Clinic's commitment to social obligation and quality?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach building and maintaining relationships with partners and stakeholders in a real-life setting?

ASSUMPTION: The ideal candidate for this role will be someone who shares Lorenz Clinic's commitment to its values and is eager to contribute to its mission.

⚠️ Potential Challenges

• Managing a significant amount of real-life, in-person relationship and partnership management
• Occasional local travel, including driving between clinics or campuses
• Balancing multiple priorities and projects simultaneously
• Adapting to a dynamic and evolving work environment

ASSUMPTION: The Marketing & Growth Manager will need to be comfortable with frequent travel and adaptable to change.

📈 Similar Roles Comparison

• This role is unique in its focus on clinician recruitment and referral partnerships within the mental health industry
• Unlike traditional marketing roles, this position requires a significant amount of real-life, in-person relationship and partnership management
• Career path comparison: This role offers a clear path to Director-level responsibility as the growth strategy matures

ASSUMPTION: This role is distinct from other marketing and growth positions due to its focus on the mental health industry and the requirement for frequent in-person interaction.

📝 Sample Projects

• Developing and executing a clinician recruitment campaign that drives both clinician interest and client inflow
• Building and maintaining referral partnerships with schools, hospitals, and community providers
• Representing Lorenz Clinic at career fairs, info sessions, and outreach events

ASSUMPTION: The Marketing & Growth Manager will be responsible for developing and executing projects that align with the clinic's strategic goals and objectives.

❓ Key Questions to Ask During Interview

• How does this role contribute to the clinic's mission of expanding equitable access to psychological services and training?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the clinic support the professional development and growth of its employees?
• What is the clinic's approach to work-life balance, and how does it support its employees in achieving it?
• How does the clinic measure the success of its marketing and outreach efforts, and how will this role contribute to that process?

ASSUMPTION: The Marketing & Growth Manager will want to ask thoughtful questions that demonstrate their understanding of the role and their commitment to the clinic's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a presentation or pitch that demonstrates your ability to build relationships and maintain partnerships in a real-life setting
• Follow up with the clinic within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.