📌 Core Information
🔹 Job Title: Marketing Growth Manager
🔹 Company: AmeriLife
🔹 Location: Clearwater, FL (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior Level (3-5+ years)
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of growth marketing campaigns
- Collaboration with cross-functional teams for campaign production and execution
- Data-driven optimization of campaigns to drive measurable growth
- Adaptability to manage evolving growth initiatives
- Proactive identification of new growth opportunities
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and project management skills. Success in this position will depend on the candidate's ability to work collaboratively with various teams and adapt to changing priorities.
📋 Key Responsibilities
✅ Develop, manage, and optimize multi-channel growth campaigns, including affiliate programs, agent/advisor recruitment, and self-generated lead efforts
✅ Partner with internal production teams to execute marketing strategies across digital and traditional channels
✅ Own the end-to-end campaign lifecycle, from strategy and planning to execution, performance tracking, and iterative improvements
✅ Analyze data and key performance metrics to generate insights, report on progress, and drive continual optimization of growth efforts
✅ Collaborate cross-functionally with internal teams and external partners to align messaging, objectives, and deliverables
✅ Foster a team-oriented and solution-focused culture, ensuring seamless collaboration across departments
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong communication and project management skills are essential for success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field required. Master’s degree in Marketing or an MBA is a plus.
Experience: 3-5+ years of experience in growth marketing, affiliate marketing, recruitment marketing, or lead generation.
Required Skills:
- Proven ability to own and manage marketing campaigns that drive measurable growth
- Strong analytical skills with a keen eye for interpreting data and translating it into actionable strategies
- Hands-on experience with digital marketing platforms (Google Ads, Meta Ads, CRM, email automation, affiliate tracking tools)
- Excellent collaboration and communication skills, with a strong ability to work with production and cross-functional teams
- Strong project management abilities; organized and capable of managing multiple initiatives simultaneously
- Team player with a proactive, adaptable, and problem-solving mindset
Preferred Skills:
- Previous experience in the life insurance or premium financing industries
ASSUMPTION: While experience in the life insurance industry is preferred, candidates with a strong background in growth marketing and a willingness to learn the industry specifics may also be considered.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for a Marketing Growth Manager in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday - Friday, 8:30 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Growth Manager role. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AmeriLife operates in the insurance industry, specializing in senior market, Medicare, and retirement solutions. The company has been growing and expanding its services over the past few decades.
Company Size: AmeriLife is a mid-sized company with approximately 1,000-5,000 employees. This size allows for a more personal work environment and opportunities for growth.
Founded: AmeriLife was founded in 1971 and has since grown to become a leader in the development, marketing, and distribution of annuity, life, and health insurance solutions for those planning for and living in retirement.
Company Description:
- AmeriLife's mission is to provide insurance and retirement solutions to help people live longer, healthier lives
- The company partners with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and financial professionals and more than 100 marketing organizations and insurance agency locations nationwide
- AmeriLife's strength lies in its commitment to providing exceptional customer service and supporting its agents, marketers, and carrier partners
Company Specialties:
- Senior Market
- Medicare
- Final Expense
- Hospital Indemnity
- Medicare Advantage
- Medicare Supplement
- Life Insurance
- Annuities
- Retirement Planning
- Wealth Management
- Insurance Distribution
- Insurance Marketing
Company Website: http://www.amerilife.com
ASSUMPTION: AmeriLife's focus on customer service and support for its agents and partners creates a collaborative work environment that values teamwork and customer satisfaction.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, data analysis, and project management skills. The ideal candidate will have 3-5+ years of experience in growth marketing or a related field.
Reporting Structure: The Marketing Growth Manager will report directly to the Vice President of Marketing and work closely with various internal teams, including creative, content, video, digital, and cross-functional departments.
Work Arrangement: This role is primarily on-site, with remote flexibility. The candidate may be required to work on-site at the AmeriLife headquarters in Clearwater, FL, but may also have the opportunity to work remotely for part of the week.
Growth Opportunities:
- As the business evolves, this role will adapt to manage other high-impact growth initiatives, providing opportunities for professional growth and development
- AmeriLife's expanding services and distribution network offer potential career advancement opportunities within the company
ASSUMPTION: The Marketing Growth Manager role offers a unique opportunity for candidates to make a significant impact on the company's growth and develop their skills in a dynamic and evolving environment.
🌍 Location & Work Environment
Office Type: AmeriLife's headquarters is a modern, professional office environment with collaborative workspaces and amenities to support employee productivity and well-being.
Office Location(s): 2650 McCormick Drive, Clearwater, FL 33759, US
Geographic Context:
- Clearwater, FL, is located in the Tampa Bay area, offering a subtropical climate, beautiful beaches, and a variety of cultural and recreational activities
- The area has a relatively low cost of living compared to other major metropolitan areas in the United States
- Clearwater is easily accessible by major highways and is served by the Tampa International Airport
Work Schedule: The typical work schedule for this role is Monday - Friday, 8:30 AM - 5:00 PM, with flexibility for remote work arrangements.
ASSUMPTION: The Marketing Growth Manager role may require occasional travel to attend industry events, conferences, or meetings with external partners.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department to discuss the role and assess qualifications
- In-depth interview with the hiring manager to discuss the candidate's experience, skills, and fit for the role
- Case study or project presentation to demonstrate the candidate's strategic thinking and problem-solving skills
- Final interview with key stakeholders to assess the candidate's cultural fit and potential impact on the team
Key Assessment Areas:
- Strategic thinking and planning
- Data analysis and interpretation
- Project management and organizational skills
- Collaboration and communication skills
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in growth marketing and any industry-specific experience you may have
- Prepare a case study or project presentation that demonstrates your ability to develop, execute, and optimize growth marketing campaigns
- Research AmeriLife's mission, values, and company culture to ensure a strong fit and prepare thoughtful questions for the interview process
ATS Keywords: Growth Marketing, Affiliate Marketing, Recruitment Marketing, Lead Generation, Data Analysis, Campaign Management, Marketing Strategy, Performance Tracking, Cross-Functional Collaboration
ASSUMPTION: AmeriLife uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram)
- CRM (Customer Relationship Management) software
- Email automation tools
- Affiliate tracking tools
- Project management software (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The Marketing Growth Manager will be expected to have experience with and proficiency in using various digital marketing platforms and tools. Familiarity with project management and data analysis tools is also essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Collaboration
- Innovation
- Accountability
Work Style:
- Data-driven and analytical
- Proactive and adaptable
- Collaborative and team-oriented
- Solution-focused and problem-solving
- Results-oriented and goal-driven
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing data to inform strategic decisions?
- Are you comfortable working collaboratively with cross-functional teams to execute marketing strategies?
- Do you have a proactive and adaptable mindset, with a strong ability to manage multiple initiatives simultaneously?
ASSUMPTION: AmeriLife values candidates who are a strong cultural fit and align with the company's mission, values, and work style. Demonstrating a strong understanding of and commitment to these factors during the interview process can significantly improve a candidate's chances of success.
⚠️ Potential Challenges
- Managing multiple growth initiatives simultaneously, requiring strong project management and organizational skills
- Adapting to evolving business priorities and shifting marketing strategies
- Working collaboratively with various internal teams and external partners, requiring strong communication and collaboration skills
- Occasional travel requirements for industry events, conferences, or meetings with external partners
ASSUMPTION: The Marketing Growth Manager role presents unique challenges that require a high level of autonomy, strong project management skills, and the ability to work collaboratively with various teams and external partners.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position places a greater emphasis on affiliate partnerships and agent/advisor recruitment, requiring a strong understanding of the insurance industry and its unique marketing challenges
- Industry-specific context: AmeriLife operates in the insurance industry, focusing on senior market, Medicare, and retirement solutions. Candidates with experience in this industry or a related field may have a competitive advantage
- Career path comparison: This role offers opportunities for professional growth and development, with the potential to advance to a senior marketing or management position within the company
ASSUMPTION: While this role shares similarities with other growth marketing positions, its focus on affiliate partnerships and agent/advisor recruitment, as well as its industry-specific context, sets it apart and requires a unique skill set and experience level.
📝 Sample Projects
- Developing and executing a comprehensive affiliate marketing strategy to drive agent/advisor recruitment and self-generated lead efforts
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI
- Collaborating with cross-functional teams to create and implement marketing campaigns that align with AmeriLife's brand and messaging guidelines
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Marketing Growth Manager role, as well as the importance of working closely with various internal teams to execute marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the typical growth marketing campaign lifecycle and how this role fits into that process?
- How does AmeriLife support and collaborate with its agents, marketers, and carrier partners to drive business growth?
- What are the most significant challenges facing the marketing department, and how does this role contribute to addressing them?
- How does AmeriLife measure the success of its growth marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for professional growth and development within the marketing department and the company as a whole?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role, as well as their commitment to driving business growth and success at AmeriLife.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in growth marketing and any industry-specific experience you may have
- Prepare a case study or project presentation that demonstrates your ability to develop, execute, and optimize growth marketing campaigns
- Research AmeriLife's mission, values, and company culture to ensure a strong fit and prepare thoughtful questions for the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
