Marketing & Growth Specialist

📌 Core Information

🔹 Job Title: Marketing & Growth Specialist

🔹 Company: Lucida AI

🔹 Location: Maslak, Sarıyer, Turkey

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Growth

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Designing high-performing creatives for various marketing channels
• Collaborating with teams to turn insights into visuals
• Maintaining a scalable design system
• Staying ahead of trends in visual culture and marketing design

ASSUMPTION: This role requires a strong background in marketing or design, with a focus on performance-driven visuals. The ideal candidate will have experience in a startup or mobile app context.

📋 Key Responsibilities

✅ Design high-performing creatives for paid campaigns, app stores, social, and email

✅ Work closely with marketing, performance, and product teams to turn insights into visuals

✅ Conceptualize and produce rapid A/B creative variations and experiment-driven assets

✅ Build and maintain a scalable design system for growth-oriented visuals

✅ Own the brand expression across performance and communication channels

✅ Stay ahead of trends in visual culture, marketing design, and mobile-first formats

ASSUMPTION: This role requires a high level of creativity, attention to detail, and a strong understanding of visual hierarchy and attention psychology.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)

Experience: 2+ years of experience in marketing, growth, or performance design

Required Skills:

• Proficiency in tools like Figma, Adobe Creative Suite, Canva, or equivalents
• Strong understanding of visual hierarchy, attention psychology, and conversion-first design principles
• A/B testing mindset and willingness to iterate fast and frequently

Preferred Skills:

• Motion graphics or video editing skills (After Effects, Premiere Pro, etc.)

ASSUMPTION: Candidates with a strong portfolio showcasing smart, impactful visuals designed for performance will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between $50,000 - $70,000 per year, depending on experience and qualifications. This is an estimate based on industry standards for similar roles in Turkey.

Benefits:

• Full Health Benefits
• Meal Compensation
• Learning & Development Fund
• Social Activities

Working Hours: Full-time, with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Lucida AI operates in the technology industry, specifically focusing on artificial intelligence and language learning. The company is part of the rapidly growing edtech sector, which is expected to reach $255 billion by 2025.

Company Size: Lucida AI is a small company with 11-50 employees. This size allows for a more agile and innovative work environment, where employees have a significant impact on the company's growth and success.

Founded: Lucida AI was founded in 2024, making it a relatively new but rapidly growing startup.

Company Description:

• Lucida AI is on a mission to redefine how people learn to speak using AI and voice technology
• The company offers immersive, touch-free learning experiences that users love
• Lucida AI has already secured a place among the top 5 language learning apps in China, India, and emerging markets

Company Specialties:

• Artificial Intelligence
• Language Learning
• Machine Learning
• Personal Development

Company Website: https://www.getlucida.com

ASSUMPTION: Lucida AI's focus on AI and language learning positions it at the intersection of two high-growth markets, making it an exciting place to work for professionals interested in cutting-edge technology and education.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing or design professionals with 2-5 years of experience. It offers an excellent opportunity for growth and development within the company.

Reporting Structure: The Marketing & Growth Specialist will report directly to the Marketing Manager and collaborate closely with the Performance, Product, and Design teams.

Work Arrangement: This role is remote, with the option to work from anywhere in Turkey. However, the company encourages employees to work from their offices in Maslak, Istanbul, when possible.

Growth Opportunities:

• As the company grows, there will be opportunities for the Marketing & Growth Specialist to take on more responsibilities and advance their career within the marketing department or other areas of the business
• The company offers a learning and development fund to support employees' professional growth and skill development
• Lucida AI's fast-paced environment provides ample opportunities for employees to test, fail, and learn quickly

ASSUMPTION: The Marketing & Growth Specialist role offers a unique opportunity for professionals to apply their creative and analytical skills to drive growth and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Lucida AI has an office in Maslak, Istanbul, but this role is remote and can be performed from anywhere in Turkey.

Office Location(s): Maslak, Istanbul

Geographic Context:

• Maslak is a bustling commercial and residential district in Istanbul, Turkey
• The area is known for its high-rise buildings, shopping centers, and vibrant nightlife
• Istanbul is the largest city in Turkey and serves as a cultural, historical, and economic hub

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The remote work arrangement for this role allows for a better work-life balance and the opportunity to work from anywhere in Turkey.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Design challenge or case study presentation
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Portfolio review and design skills
• Understanding of visual hierarchy and attention psychology
• Problem-solving and A/B testing mindset
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and portfolio to highlight relevant skills and experiences for this role
• Prepare a strong cover letter explaining your interest in Lucida AI and the Marketing & Growth Specialist position
• If applicable, include examples of your work that demonstrate your ability to design high-performing creatives for various marketing channels
• Research Lucida AI's mission, values, and company culture to ensure a strong fit

ATS Keywords: Marketing, Growth, Performance Design, Visual Design, A/B Testing, Figma, Adobe Creative Suite, Canva, Motion Graphics, Video Editing

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on design skills, problem-solving, and cultural fit.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite
• Canva
• After Effects
• Premiere Pro

ASSUMPTION: Proficiency in these tools is essential for the Marketing & Growth Specialist role, as they are used to create high-performing creatives and maintain a scalable design system.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning
• Customer Focus

Work Style:

• Agile and fast-paced
• Creative and experimental
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment where you can test, fail, and learn quickly?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you have a strong portfolio showcasing your ability to design high-performing creatives for various marketing channels?

ASSUMPTION: Lucida AI values employees who are creative, analytical, and comfortable working in a fast-paced, collaborative environment. Candidates who align with these values and work styles are more likely to succeed in this role.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines
• The company is growing rapidly, which may result in changes to the role or responsibilities over time
• The remote work arrangement may present challenges in terms of communication and collaboration with team members
• The company's focus on AI and language learning may require the Marketing & Growth Specialist to learn new tools and technologies quickly

ASSUMPTION: These challenges are inherent to working in a fast-paced, innovative startup environment and can be overcome with strong communication, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• This role is similar to a Growth Designer or Marketing Designer, but with a stronger focus on performance and A/B testing
• In comparison to other marketing or design roles, this position requires a unique blend of creativity, analytical skills, and a strong understanding of visual hierarchy and attention psychology
• Career paths for this role may include advancement to Senior Marketing & Growth Specialist, Marketing Manager, or other leadership positions within the marketing department or the company

ASSUMPTION: The unique combination of skills and responsibilities required for this role makes it an attractive opportunity for marketing and design professionals looking to make a significant impact in a fast-growing startup.

📝 Sample Projects

• Designing a series of A/B tests to optimize the conversion rate of a landing page
• Creating a set of visually consistent and on-brand creatives for a social media campaign
• Developing a scalable design system for Lucida AI's marketing materials, ensuring consistency across various channels and platforms

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they may encounter in the Marketing & Growth Specialist role at Lucida AI.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Marketing & Growth Specialist at Lucida AI?
• How does the Marketing & Growth Specialist team collaborate with other departments, such as Product and Performance?
• What are the most important qualities you're looking for in a candidate for this role?
• How does Lucida AI support the professional growth and development of its employees?
• What are the biggest challenges facing the Marketing & Growth Specialist team in the next 6-12 months?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/view/iWskkjmwhPGwQrRQC3ph8x/hybrid-marketing-%26-growth-specialist-in-maslak-at-lucida-ai
• Tailor your resume and portfolio to highlight relevant skills and experiences for this role
• Prepare a strong cover letter explaining your interest in Lucida AI and the Marketing & Growth Specialist position
• If applicable, include examples of your work that demonstrate your ability to design high-performing creatives for various marketing channels
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.