Marketing Head

📌 Core Information

🔹 Job Title: Marketing Head

🔹 Company: Talent 360

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Charity Investment Fund/ NGO

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 4-7 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies to generate leads
• Managing the organization's online presence and digital advertising campaigns
• Collaborating with other departments to align marketing efforts with business goals
• Overseeing the creation of marketing materials and ensuring brand consistency
• Monitoring and analyzing campaign performance and providing regular financial reports
• Staying updated on industry trends and regulatory changes
• Assisting in fundraising strategy development and ensuring compliance with charity guidelines
• Documenting project work and marketing its successes

ASSUMPTION: This role requires a strong understanding of the NGOs industry and proven experience in marketing to succeed.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing strategies and campaigns to generate leads

✅ Set quarter and annual objectives for the marketing department

✅ Conduct market research and analysis to identify target markets, customer preferences, and emerging trends

✅ Manage the organization's online presence, including website content, social media platforms, and digital advertising campaigns

✅ Collaborate with other departments, such as development and operations, to align marketing efforts with business goals and initiatives

✅ Oversee the creation of marketing materials, including brochures, advertisements, digital content, and promotional materials

✅ Monitor and analyze marketing campaign performance, using data and metrics to evaluate effectiveness and make data-driven decisions

✅ Manage the marketing budget, ensuring cost-effective allocation of resources and providing regular financial reports

✅ Seek to minimize marketing expenses and coordinate with the finance department to approve expenses and analyze variances

✅ Stay updated on industry trends, best practices, and regulatory changes that may impact marketing strategies

✅ Conduct competitor analysis to identify market opportunities and differentiate the organization's offerings

✅ Oversee the creation and optimization of digital marketing campaigns, including search engine marketing, display advertising, email marketing, and traditional marketing such as billboards, banners, brochures, newspapers, magazines, television, and radio ads

✅ Ensure brand consistency across all marketing channels and materials, maintaining brand guidelines and standards

✅ Provide regular reports and presentations on marketing activities, campaign performance, and ROI to senior management

✅ Provide direction for the content creator to develop compelling and engaging content for marketing campaigns and materials

✅ Stay up to date about NGOs market trends, pricing, and competitive landscape to develop marketing strategies

✅ Continuously optimize marketing strategies and tactics based on market feedback, data analysis, and industry best practices

✅ Assist the Managing Director and the Fundraising consultant in developing a fundraising strategy and ensuring that the marketing plan is set to support the fundraising strategy

✅ Ensure any fundraising is conducted in compliance with relevant charity guidelines and Ataa Fund’s brand image

✅ Assist the Fundraising consultant in the preparation and delivery of personalized presentations to major investors

✅ Ensure Ataa’s branding in every project

✅ Develop a campaign plan for each of the launched/ signed projects

✅ Prepare human interest stories from ACIF beneficiaries

✅ Document the project’s work and market its successes (reporting to the public on the achieved milestones)

ASSUMPTION: This role requires a high level of multitasking, attention to detail, and strong organizational skills to manage various marketing activities and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or other relevant fields

Experience: 4 to 7 years of experience in Marketing in relevant fields

Required Skills:

• Proven track record of developing and executing successful marketing campaigns
• Strong understanding of the NGOs industry (MUST)
• Excellent communication, writing, and presentation skills
• Ability to turn creative ideas into effective advertising projects
• Ability and willingness to travel within Egypt to visit project sites
• Analytical and organizational skills
• Innovative thinking
• Strong interpersonal relationship-building skills
• Strong communication skills
• Strong customer service skills
• Persuasive skills to promote ACIF’s service in a way that attracts customers

Preferred Skills: None specified

ASSUMPTION: Candidates with a strong background in marketing, particularly in the NGO sector, and a proven track record of successful campaigns are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Egypt is typically between 30,000 EGP and 50,000 EGP per month, based on experience and qualifications. This is an estimate, and the actual salary may vary.

Benefits:

• Attractive salary
• Social Insurance
• Medical Insurance
• Performance-based bonus

Working Hours: Sunday to Thursday from 9:00 AM to 5:00 PM. Friday and Saturday are off.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Charity Investment Fund/ NGO

Company Size: 11-50 employees

Founded: 2021

Company Description:

• Talent 360 aims to assist companies in getting in control of their expenses by providing spend management software solutions.
• The company is privately held and has its headquarters in Riyadh, Saudi Arabia.
• Talent 360 specializes in spend management software and has been in operation since 2021.

Company Specialties:

• Spend Management Software

Company Website: http://www.sifi.app

ASSUMPTION: While the job listing is for a role in Egypt, the company is based in Saudi Arabia, and applicants should be aware of any potential cultural or regional differences in the work environment.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Managing Director and works closely with the Fundraising consultant

Work Arrangement: On-site, full-time position with standard working hours from Sunday to Thursday

Growth Opportunities:

• Potential for career advancement within the marketing department or the organization
• Opportunity to gain experience in fundraising and charity investment fund management
• Possibility to work on high-impact projects and make a significant difference in the NGO sector

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in the NGO sector and make a positive impact on society.

🌍 Location & Work Environment

Office Type: On-site, with a flexible working environment

Office Location(s): Dokki, Giza, Egypt

Geographic Context:

• Cairo, Egypt, is the largest city in the Middle East and the capital of Egypt.
• The city is known for its rich history, cultural attractions, and vibrant business scene.
• Cairo offers a mix of modern and traditional experiences, with a cost of living that is generally lower than in other major cities in the region.

Work Schedule: Sunday to Thursday from 9:00 AM to 5:00 PM, with Friday and Saturday as off days

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to adapt to the unique cultural and regional aspects of working in Egypt.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior management

Key Assessment Areas:

• Marketing and campaign strategy development
• Budget management and financial analysis
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, particularly in the NGO sector
• Prepare examples of successful marketing campaigns you have led or contributed to
• Research the company and the NGO sector in Egypt to demonstrate your understanding of the industry and market trends

ATS Keywords: Marketing strategy, market research, digital marketing, budget management, communication skills, analytical skills, organizational skills, interpersonal skills, creative thinking, customer service, persuasive skills, content creation, brand management, campaign management, fundraising strategy, project documentation, NGOs, charity investment fund

ASSUMPTION: Applicants should focus on demonstrating their marketing expertise, particularly in the NGO sector, and their ability to work effectively in a dynamic and fast-paced environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Project management software (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Applicants should be comfortable using a range of marketing and project management tools to effectively manage campaigns and projects.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Customer focus
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and impact
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong understanding of the NGOs industry and a passion for making a positive impact?
• Are you comfortable working in a dynamic and fast-paced environment, with a high degree of autonomy and responsibility?
• Do you possess strong communication, presentation, and interpersonal skills, with the ability to build and maintain effective relationships with stakeholders?
• Are you able to work effectively in a team and collaborate with other departments to achieve common goals?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to thrive in a dynamic and fast-paced environment.

⚠️ Potential Challenges

• Managing a diverse range of marketing activities and projects simultaneously
• Adapting to the unique cultural and regional aspects of working in Egypt
• Balancing the demands of marketing and fundraising efforts
• Ensuring compliance with relevant charity guidelines and Ataa Fund’s brand image

ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and be prepared to address them effectively.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Director position in an NGO or charity investment fund, with a focus on generating leads and driving growth through effective marketing strategies
• However, this role may have a greater emphasis on fundraising and ensuring compliance with charity guidelines
• Career progression in this role could lead to senior marketing or fundraising positions within the organization or the NGO sector

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar marketing positions in the NGO sector.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new NGO project, including digital and traditional marketing channels
• Conducting market research and analysis to identify target markets, customer preferences, and emerging trends in the NGO sector
• Overseeing the creation and optimization of digital marketing campaigns, including search engine marketing, display advertising, email marketing, and traditional marketing such as billboards, banners, brochures, newspapers, magazines, television, and radio ads

• Ensuring brand consistency across all marketing channels and materials, maintaining brand guidelines and standards
• Providing regular reports and presentations on marketing activities, campaign performance, and ROI to senior management

ASSUMPTION: Applicants should be prepared to provide examples of their experience and accomplishments in marketing, particularly in the NGO sector, to demonstrate their fit for this role.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies in place and how this role will contribute to their evolution?
• How does the marketing department collaborate with other departments, such as development and operations, to align marketing efforts with business goals and initiatives?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the NGO sector in Egypt, and how can this role help address them?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the industry and market trends.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, particularly in the NGO sector
• Prepare examples of successful marketing campaigns you have led or contributed to
• Research the company and the NGO sector in Egypt to demonstrate your understanding of the industry and market trends
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.