Marketing Head - Core Lab & Clinical Value

📌 Core Information

🔹 Job Title: Marketing Head - Core Lab & Clinical Value

🔹 Company: Roche

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing market strategies aligned with the organization's mission
• Leading marketing policies, programs, and activities
• Analyzing market trends and competitor activity to identify opportunities
• Building and maintaining relationships with strategic customers and key opinion leaders
• Collaborating with senior executives across the organization to ensure marketing strategy integration

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams and stakeholders.

📋 Key Responsibilities

✅ Contribute to business planning at the company leadership level to develop a market strategy consistent with the organization’s overall mission, vision, and long-term objectives

✅ Monitor, analyze, and evaluate market trends, customer behaviors, and competitor activity to identify market opportunities and adjust marketing strategy accordingly

✅ Build relationships with strategic customers to maximize the organization’s business interests and establish Diagnostics China CML RCR scientific branding

✅ Liaise with other senior executives across the organization to ensure that marketing strategy and activities are integrated with other parts of the business and align with the overall department objectives

✅ Maintain a comprehensive understanding of scientific/clinical data and literature related to relevant products, competitor products, disease areas, and effectively transfer appropriate clinical/scientific information to key personnel and external customers for business-related or educational purposes

✅ Determine agencies and suppliers of record, and negotiate contract terms and conditions for major services

✅ Develop strategic plans and build relationships in the medical community at all levels to drive and promote clinical value for the portfolio of indication parameters in China to facilitate successful growth

✅ Lead national CVM team to achieve sales targets for specific product lines to help achieve national targets

✅ Develop and implement region-specific marketing promotion plans for the five product panels and develop and maintain national & regional key opinion leaders

✅ Lead and develop the Marketing Leads and Regional CVM Leads in overall competitiveness and capabilities, and build up a strong successor pipeline

ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, strategic thinking, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Preferably Ph.D., M.D., or equivalent combination of education and work-related experience

Experience: 10 years working experience in a similar capacity and in a similar industry

Required Skills:

• Strategic and forward thinking
• Strong commercial acumen
• Excellent communication and presentation skills
• Ability to interact with peer groups and respond to questions in a manner consistent with professional scientific etiquette
• Ability to achieve goals with minimal to moderate supervision and direction
• Strong professional and interpersonal skills to effectively operate on a global basis

Preferred Skills:

• Additional business qualification
• Proficiency in both spoken and written English

ASSUMPTION: Given the strategic nature of this role, candidates with a strong academic background and proven track record in marketing are preferred.

💰 Compensation & Benefits

Salary Range: Salary information not provided. Based on industry standards for a similar role in Shanghai, the estimated salary range is ¥800,000 - ¥1,200,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Professional development opportunities
• Generous vacation and leave policies

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 5:30 PM). Overtime may be required based on business needs.

ASSUMPTION: Roche offers competitive compensation and benefits packages for employees at all levels. The estimated salary range is based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research. Roche is a global leader in pharmaceuticals and diagnostics, with a strong focus on personalized healthcare and innovation.

Company Size: 10,001+ employees. As a large organization, Roche offers numerous opportunities for career growth and development.

Founded: 1896. Roche has a rich history and a strong reputation for scientific excellence and innovation.

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
• The company is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system
• Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management

Company Specialties:

• biotechnology
• innovation
• personalized healthcare
• great place to work
• diagnostics
• pharmaceuticals
• research
• healthcare
• personalised healthcare
• diabetes care
• genomics
• healthcare technology
• big data
• and Science

Company Website: http://www.roche.com/

ASSUMPTION: Roche's extensive experience and global presence make it an attractive employer for candidates seeking a challenging and rewarding career in the biotechnology industry.

📊 Role Analysis

Career Level: Senior-level position with significant responsibility and influence within the organization.

Reporting Structure: This role reports directly to the Head of Marketing and has supervisory responsibilities for Marketing Leads and Regional CVM Leads.

Work Arrangement: On-site position with the possibility of occasional remote work, depending on business needs and personal circumstances.

Growth Opportunities:

• Potential to advance to a more senior marketing role within the organization
• Opportunities to work on high-impact projects and initiatives
• Chance to develop leadership and management skills through supervisory responsibilities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.

Office Location(s): Shanghai, China. The office is located in a bustling business district with easy access to public transportation and nearby amenities.

Geographic Context:

• Shanghai is a major commercial and financial hub in China, with a vibrant and dynamic business environment
• The city is known for its rich cultural heritage, diverse culinary scene, and numerous entertainment and leisure options
• Shanghai offers excellent educational opportunities, with numerous international schools and universities

Work Schedule: Standard office hours with the possibility of flexible working arrangements, depending on business needs and personal circumstances.

ASSUMPTION: Shanghai offers a high quality of life and numerous opportunities for personal and professional growth. The city's dynamic business environment and cultural diversity make it an attractive location for international professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the Head of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Communication and presentation skills
• Industry knowledge and market awareness
• Cultural fit and alignment with Roche values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the biotechnology industry and Roche's business by conducting thorough research
• Prepare examples of your strategic thinking, leadership, and problem-solving skills to discuss during the interview
• Show enthusiasm for the role and a genuine interest in Roche's mission and values

ATS Keywords: Marketing Strategy, Market Analysis, Customer Relationship Management, Branding, Project Management, Negotiation Skills, Scientific Knowledge, Leadership, Communication Skills, Interpersonal Skills, Strategic Thinking, Commercial Acumen, Team Development, Data Analysis, Problem Solving, Cultural Awareness

ASSUMPTION: Roche's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role. Successful candidates will demonstrate a strong strategic mindset, excellent leadership skills, and a deep understanding of the biotechnology industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Roche uses industry-standard tools and technologies to support its marketing efforts. Candidates should have experience with relevant software and platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Courage
• Passion

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving goals
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody Roche's values of integrity, courage, and passion in your daily work?
• Describe a time when you had to adapt to significant changes in your work environment. How did you handle this situation, and what was the outcome?
• Can you provide an example of a time when you had to work collaboratively with a diverse team to achieve a common goal? What was your role, and what was the outcome?

ASSUMPTION: Roche places a strong emphasis on cultural fit and seeks candidates who align with the company's values and work style.

⚠️ Potential Challenges

• Managing a large team with diverse skills and backgrounds
• Balancing multiple projects and priorities simultaneously
• Adapting to a fast-paced and dynamic work environment
• Navigating a large, complex organization with numerous stakeholders

ASSUMPTION: This role presents significant challenges, but also offers numerous opportunities for growth and development. Successful candidates will be able to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position in a biotechnology or pharmaceutical company
• However, this role has a stronger focus on strategic planning and market analysis, as well as supervisory responsibilities
• Career progression in this role could lead to a more senior marketing or leadership position within the organization

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on strategic planning and market analysis, as well as supervisory responsibilities, sets it apart from other opportunities in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive market strategy for a new product launch
• Conducting a competitive analysis and market segmentation study to inform marketing strategy
• Building and maintaining relationships with key opinion leaders and strategic customers to drive clinical value and promote product adoption

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, as well as the importance of market analysis and customer engagement in driving business success.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Diagnostics business in China, and how this role contributes to that vision?
• How does this role collaborate with other marketing teams and functions within the organization to ensure alignment and integration of marketing activities?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Roche support the professional development and growth of its marketing employees?
• What is the company's approach to work-life balance, and how is this role structured to support that approach?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to understanding the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your strategic thinking, leadership, and problem-solving skills to discuss during the interview
• Show enthusiasm for the role and a genuine interest in Roche's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.