📌 Core Information
🔹 Job Title: Marketing Head - Nepal
🔹 Company: Unilever
🔹 Location: Kathmandu, Nepal
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 31, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans for Nepal’s portfolio of brands.
- Driving brand performance and equity through integrated business planning and consumer-centric approaches.
- Leading marketing innovation and engagement strategies tailored to the Nepal market.
- Managing and growing talent within and outside the marketing team.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and understanding of the Nepal retail landscape and consumer dynamics.
📋 Key Responsibilities
✅ Developing and executing comprehensive marketing plans, including the full 6 P’s (Product, Price, Place, Promotion, People, Process).
✅ Adjusting plans based on competitor activity, global and local trends, and consumer insights.
✅ Driving e-commerce innovations to deliver exceptional consumer experiences and optimize ROI on media, digital, and brand investments.
✅ Championing consumer-centric approaches across all brands and managing innovation projects and engagement assets specific to the market.
✅ Inspiring and mentoring team members to achieve their highest potential and managing talent within and outside the team.
ASSUMPTION: This role involves a high degree of strategic planning, stakeholder management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 10+ years in Marketing with progressive experience in Brand, Digital, and Customer Experience marketing. 5+ years of people management experience.
Required Skills:
- Strong storytelling ability to frame issues compellingly.
- Operational skills in creating focused growth and strategy plans, brand engagement, and inspiring creative work.
- Deep understanding of the Nepal retail landscape, customer dynamics, and media landscape.
- Proven track record in developing and executing effective brand plans.
Preferred Skills:
- Experience in managing cross-functional teams.
- Fluency in Nepali and English.
ASSUMPTION: Candidates with experience in the FMCG industry and a strong understanding of Unilever's brand portfolio will have an advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between NPR 2,500,000 - 4,000,000 per annum, depending on experience and qualifications. This estimate is based on market research and Unilever's compensation structure for similar roles in Nepal.
Benefits:
- Health insurance and retirement plans.
- Employee discounts on Unilever products.
- Opportunities for professional development and career growth within the organization.
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM). Occasional work on weekends or evenings may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, manufacturing and marketing a wide range of products, including food, home care, and personal care brands.
Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. In Nepal, Unilever Nepal Limited has around 250 employees.
Founded: Unilever was founded in the United Kingdom in 1929, and Unilever Nepal was established in 1988.
Company Description:
- Unilever is committed to making sustainable living commonplace, with a purpose to foster business integrity and uphold its Code of Business Principles.
- The company's portfolio includes leading brands such as Lux, Lifebuoy, Rin, Wheel, Glow & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, and Closeup.
- Unilever Nepal is the largest FMCG company in the country, with products used by nine out of ten Nepali households daily.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Retail
- Marketing & Advertising
- Digital
- Innovation
- Sustainability
- Beauty & Wellbeing
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and extensive brand portfolio provide opportunities for career growth and exposure to diverse markets and products.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Managing Director of Unilever Nepal and being part of the Nepal Leadership Team.
Reporting Structure: The Head of Marketing will lead the marketing team and collaborate with other departments, such as sales, finance, and supply chain, to drive business growth.
Work Arrangement: This is an on-site role based in Kathmandu, Nepal. However, occasional travel to other cities or regions within Nepal may be required to understand local market dynamics and consumer behavior.
Growth Opportunities:
- Progression to regional or global marketing roles within Unilever.
- Expansion of responsibilities to include additional markets or product categories.
- Development of leadership and management skills through mentoring and coaching opportunities.
ASSUMPTION: Given Unilever's global presence and diverse brand portfolio, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Unilever Nepal's head office is located in Kathmandu, with regional offices in major cities across the country.
Office Location(s): Kathmandu Office, Nepal
Geographic Context:
- Kathmandu is the capital and largest city of Nepal, with a population of over 1.5 million people.
- The city is known for its rich cultural heritage, with numerous historical sites and temples, as well as modern amenities and infrastructure.
- Kathmandu is also a major commercial hub, with a thriving retail sector and a growing number of multinational corporations.
Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 5:30 PM. However, the role may require occasional work on weekends or evenings to meet project deadlines.
ASSUMPTION: Kathmandu offers a unique blend of traditional and modern culture, providing an enriching work environment for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Unilever careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and other stakeholders to discuss the role, responsibilities, and expectations.
- Case studies or presentations to evaluate problem-solving skills and strategic thinking.
Key Assessment Areas:
- Strategic thinking and planning.
- Leadership and team management skills.
- Understanding of the Nepal retail landscape and consumer dynamics.
- Communication and presentation skills.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of Unilever's brand portfolio and the Nepal market.
- Prepare examples of your past achievements in marketing, brand management, and team leadership.
ATS Keywords: Marketing, Brand Management, Digital Marketing, Customer Experience, Strategic Planning, Team Leadership, Nepal Retail Landscape, Consumer Dynamics, Media Landscape, Unilever Brands
ASSUMPTION: Unilever's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Salesforce)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Responsibility
Work Style:
- Collaborative and inclusive team environment.
- Focus on results and continuous improvement.
- Encouragement of innovation and creative problem-solving.
Self-Assessment Questions:
- How do you embody Unilever's values of integrity, respect, and responsibility in your daily work?
- How do you approach building and maintaining effective working relationships with diverse teams?
- Can you provide an example of a time when you drove innovation and creative problem-solving to achieve business results?
ASSUMPTION: Unilever places a strong emphasis on cultural fit and seeks candidates who align with the company's values and work style.
⚠️ Potential Challenges
- Managing a diverse team with varying levels of experience and expertise.
- Adapting to changing consumer behaviors and market dynamics in a rapidly evolving retail landscape.
- Balancing the need for strategic planning with the requirement for swift decision-making and execution.
- Navigating the unique cultural and political context of Nepal.
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a deep understanding of the local market and consumer dynamics.
📈 Similar Roles Comparison
- Compared to other marketing roles in the FMCG industry, this role places a greater emphasis on strategic planning and leadership, with a broader scope of responsibilities.
- In the Nepal market, this role requires a strong understanding of the local retail landscape and consumer dynamics, as well as the ability to adapt to the unique cultural and political context.
- Career progression in this role may involve moving into regional or global marketing positions within Unilever, with opportunities for increased responsibility and influence.
ASSUMPTION: This role offers a unique blend of strategic leadership, market-specific expertise, and the opportunity to drive business growth in a dynamic and evolving market.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for a new product launch in the Nepal market.
- Conducting market research to understand consumer preferences and behaviors, and using insights to inform brand strategy and positioning.
- Managing a cross-functional team to deliver a successful marketing campaign, including media planning, creative development, and execution.
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and skills required for this role, and may vary depending on the specific needs of the business.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for Unilever's portfolio of brands in Nepal, and how this role will contribute to its evolution?
- How does the marketing team collaborate with other departments, such as sales and supply chain, to drive business growth?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Unilever support the professional development and career growth of its marketing team members?
- What is the company's approach to innovation and creative problem-solving, and how does this role contribute to that effort?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, expectations, and the company's approach to marketing and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Unilever careers portal.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of your achievements in marketing, brand management, and team leadership.
- Prepare for phone or video screening by practicing common interview questions and brushing up on your knowledge of Unilever's brand portfolio and the Nepal market.
- Research Unilever's company culture and values to ensure a strong fit with your personal work style and career goals.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
