Marketing Head of Strategic Planning, Loyalty & CRM (FTC - 9 months)

📌 Core Information

🔹 Job Title: Marketing Head of Strategic Planning, Loyalty & CRM (FTC - 9 months)

🔹 Company: Deliveroo

🔹 Location: Paris, France (Main Office)

🔹 Job Type: Temporary (FTC)

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Overseeing strategic planning, loyalty activities, and local CRM strategy within the marketing team.
• Leading a team of 9 to craft integrated marketing campaigns and drive growth opportunities.
• Cross-collaborating with diverse functions and external agencies to deliver key performance goals.
• Advocating for the local customer voice to influence central roadmaps.

ASSUMPTION: This role requires a high level of strategic thinking, team leadership, and cross-functional collaboration to drive marketing success in a fast-paced, rapidly growing market.

📋 Key Responsibilities

✅ Strategic Planning & Marketing Business Analysis: Spearhead internal marketing strategic planning governance, ensure alignment on quarterly business & consumer goals, and deliver impactful marketing plans each quarter. Leverage market data, customer segmentation, customer insights, and competitive analysis to provide compelling insights that shape business decisions. Own monthly business review reportings and coordinate with other markets on planning and activations.

✅ Loyalty & Partnerships: Design and implement a comprehensive marketing strategy to grow Deliveroo Plus, a key company initiative. Grow subscriber base, boost engagement, and improve retention across Core Plus, dedicated Student programme, and Loyalty partnerships.

✅ CRM: Lead the CRM team to improve customer engagement, retention, and achieve top-line growth goals. Develop impactful local CRM programmes, partner with central CRM teams on database growth and scaling lifecycles, monitor key metrics for growth opportunities, and optimize operational efficiency through automation and internal processes.

✅ Team Leadership and Development: Build and lead a high-performing team. Nurture talent, recognize strengths and development opportunities, and support pathways to growth. Provide daily guidance and motivation to the team.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, team leadership, and cross-functional collaboration. It requires a strong understanding of marketing principles, data analysis, and team dynamics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA or relevant postgraduate degree is a plus.

Experience: 8-10 years of marketing experience leading 360 marketing campaigns.

Required Skills:

• Data-driven, strategic, and consumer-centric mindset.
• Superb relationship management skills and ability to operate across levels.
• Project management expertise and ability to handle competing demands effectively.
• Growth mindset, bias towards collaboration, and strong problem-solving skills.
• Highly proactive, with an ability to set strategy and operate independently.
• Excellent written and oral communication skills in both French and English.
• Team management experience is required.

Preferred Skills:

• Experience in the food delivery or e-commerce industry.
• Fluency in additional languages.
• Experience working with CRM systems and marketing automation tools.

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in strategic planning, campaign management, and team leadership. Experience in the food delivery or e-commerce industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: €80,000 - €100,000 per year (FTE). This is an estimate based on market research for similar roles in France. The actual salary may vary depending on experience and qualifications.

Benefits:

• Healthcare
• Well-being
• Hybrid remote work
• Parental leave
• Pensions
• Generous annual leave allowances, including time off to support a charitable cause of your choice.

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (on-site and remote).

ASSUMPTION: The salary range is an estimate based on market research for similar roles in France. The actual salary may vary depending on experience and qualifications. Benefits are subject to change and may vary by country.

📌 Applicant Insights

🔍 Company Context

Industry: Deliveroo operates in the competitive food delivery and e-commerce market, focusing on convenience, choice, and customer experience.

Company Size: Deliveroo has 1,001-5,000 employees globally, with a significant presence in France. This size allows for ample opportunities for growth and collaboration while maintaining a dynamic and agile work environment.

Founded: Deliveroo was founded in 2013 and has since grown to operate in 9 markets worldwide.

Company Description:

• Deliveroo is an award-winning delivery service that works with approximately 176,000 best-loved restaurants and grocery partners.
• They provide a seamless and convenient food delivery experience, connecting consumers, restaurants, shops, and riders.
• Deliveroo is headquartered in London, with offices around the globe, including Paris, France.

Company Specialties:

• Food delivery
• Restaurant delivery
• Groceries
• Logistics
• Local logistics
• Technology
• Software
• Internet
• Consumer technology

Company Website: deliveroo.co.uk

ASSUMPTION: Deliveroo's focus on convenience, choice, and customer experience sets it apart in the competitive food delivery market. Their global presence and continuous growth offer exciting opportunities for employees.

📊 Role Analysis

Career Level: This role is a senior-level position within the marketing team, reporting directly to the Marketing Director France.

Reporting Structure: The Marketing Head of Strategic Planning, Loyalty & CRM will lead a team of 9 marketing professionals and collaborate with various internal teams and external agencies.

Work Arrangement: This role follows a hybrid work arrangement, with a mix of on-site and remote work. The specific work arrangement may vary depending on the team's needs and individual preferences.

Growth Opportunities:

• Potential career progression within the marketing team or other departments, such as brand, creative, promo, commercial, data science, or tech teams.
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business.
• Chance to develop leadership and management skills by leading a team and driving strategic initiatives.

ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and skill development, within Deliveroo's fast-paced and dynamic environment.

🌍 Location & Work Environment

Office Type: Deliveroo's Paris office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 1 bis Avenue de la République, Paris, Île-de-France 75011, FR

Geographic Context:

• Paris is a vibrant, multicultural city with a thriving food scene, offering a wide range of culinary experiences and cultural attractions.
• France is a major market for Deliveroo, with a strong focus on growth and innovation.
• The Paris office is centrally located, providing easy access to public transportation and various amenities.

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible hours and a hybrid work arrangement (on-site and remote). The specific work schedule may vary depending on team needs and individual preferences.

ASSUMPTION: Deliveroo's Paris office provides a modern, collaborative work environment that supports productivity and innovation. The central location offers easy access to various amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the Marketing Director France

Key Assessment Areas:

• Strategic thinking and problem-solving
• Data analysis and interpretation
• Team leadership and management
• Cross-functional collaboration and communication
• Cultural fit and alignment with Deliveroo's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and team leadership skills.
• Prepare examples of your past achievements in strategic planning, loyalty programme management, and CRM strategy to discuss during the interview.
• Research Deliveroo's business, market position, and recent initiatives to demonstrate your understanding of the company and its goals.

ATS Keywords: Marketing strategy, business analysis, loyalty programme, CRM, team leadership, cross-functional collaboration, data-driven decision making, consumer-centric approach, hybrid work arrangement, Deliveroo

ASSUMPTION: Deliveroo's interview process is designed to assess candidates' strategic thinking, problem-solving, team leadership, and cultural fit. Tailoring your application and preparing for the interview with these factors in mind will increase your chances of success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Familiarity with marketing automation platforms, CRM systems, data analysis tools, project management tools, and collaboration tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Deliver amazing customer experiences
• Embrace ownership
• Ride the wave of change
• Be kind, be humble
• Crave diversity

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Agile and adaptable
• Results-oriented and proactive

Self-Assessment Questions:

• How do you embody Deliveroo's values in your daily work?
• Describe a time when you had to adapt to significant changes in your work environment. How did you handle it?
• How do you approach building and maintaining effective working relationships with diverse teams and stakeholders?

ASSUMPTION: Deliveroo's company values and work style emphasize data-driven decision making, collaboration, agility, and a customer-centric approach. Assessing your alignment with these values and work style preferences is crucial for a successful cultural fit.

⚠️ Potential Challenges

• Managing a team through a hybrid work arrangement, balancing on-site and remote work effectively.
• Navigating a fast-paced, dynamic work environment with competing demands and priorities.
• Adapting to changes in market trends, consumer behavior, and business priorities.
• Collaborating with diverse teams and stakeholders, both internally and externally.

ASSUMPTION: These potential challenges require strong leadership, adaptability, and effective communication skills to overcome successfully.

📈 Similar Roles Comparison

• This role is unique in its focus on strategic planning, loyalty programme management, and CRM strategy within Deliveroo's French market.
• Compared to similar roles in other companies, this position offers a high degree of autonomy and responsibility, with a significant impact on Deliveroo's growth and success in France.
• Career progression opportunities may include moving into a permanent role, taking on additional responsibilities, or transitioning into a different department within Deliveroo.

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign management, team leadership, and cross-functional collaboration, setting it apart from similar roles in other companies.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to grow Deliveroo Plus, a key company initiative, in the French market.
• Analyzing market data, customer segmentation, and competitive analysis to inform strategic planning and business decisions.
• Leading a team to develop and execute integrated marketing campaigns that drive growth and engagement across various channels.

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, highlighting the opportunity to make a significant impact on Deliveroo's growth and success in France.

❓ Key Questions to Ask During Interview

• How does this role fit into Deliveroo's overall marketing strategy and growth plans for the French market?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Deliveroo support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the French market, and how can this role address them?
• How does Deliveroo foster a culture of collaboration and cross-functional teamwork?

ASSUMPTION: These key questions help assess the role's strategic fit, priorities, growth opportunities, and cultural alignment, enabling you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and team leadership skills.
• Prepare examples of your past achievements in strategic planning, loyalty programme management, and CRM strategy to discuss during the interview.
• Research Deliveroo's business, market position, and recent initiatives to demonstrate your understanding of the company and its goals.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.