B

Marketing Insight Analyst

Betsson Group
Full-time
On-site
Malta
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Insight Analyst

πŸ”Ή Company: Betsson Group

πŸ”Ή Location: Malta

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Providing strategic and tactical insights to the Digital Marketing team
  • Analyzing raw data from various sources to support decision-making and strategy
  • Working in a fast-paced, dynamic environment within a large online gaming company
  • Collaborating with cross-functional teams to drive business growth

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a keen interest in the sports and gaming industry to provide meaningful insights.

πŸ“‹ Key Responsibilities

βœ… Work with, manipulate, and analyze raw data from various sources using tools such as Power BI, Python, R, SQL, or KNIME

βœ… Perform advanced statistical analysis to identify trends, patterns, and correlations in marketing and customer data

βœ… Create easy-to-understand presentations and data visualizations to communicate insights to both technical and non-technical stakeholders

βœ… Contribute to company growth efforts by providing data-driven recommendations to increase revenue and other key business outcomes

βœ… Build, develop, and maintain data models, reporting systems, dashboards, and performance metrics to support key business decisions, specifically for the Programmatic Channel

βœ… Stay up-to-date with new developments in digital marketing and provide suggestions to apply new opportunities to the business

ASSUMPTION: This role requires a strong focus on data analysis, interpretation, and communication to drive informed decision-making.

🎯 Required Qualifications

Education: A degree (or equivalent) in one of the quantitative areas, such as Statistics, Maths, or Economics

Experience: Proven experience working as a data insight analyst, with a keen interest in sports and gaming

Required Skills:

  • High proficiency in SQL
  • Strong statistical modeling techniques using R or Python
  • Excellent communication skills, both written and oral
  • Strong problem-solving skills and creativity
  • Highly collaborative with a flexible approach and ability to prioritize work
  • Great attention to detail
  • Ability to work in a dynamic environment with a flexible approach

Preferred Skills:

  • Experience with Power BI, KNIME, or other data visualization tools
  • Familiarity with the sports betting and gaming industry

ASSUMPTION: Candidates with a strong quantitative background and a genuine interest in sports and gaming are most likely to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between €35,000 and €50,000 per year, based on industry standards for a Marketing Insight Analyst with 2-5 years of experience in Malta.

Benefits:

  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Dynamic and international work environment

Working Hours: Full-time position with standard office hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Betsson Group operates in the highly competitive and rapidly evolving online gaming industry, offering casino, sportsbook, and other games via gaming licenses in several countries.

Company Size: Betsson Group has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Betsson Group was founded in 1963 and has since grown into a multi-national company with operations in 18 locations and 2,300 employees from 70+ nationalities.

Company Description:

  • Betsson Group is a public company listed on Nasdaq Stockholm
  • The company operates under 20+ brands, including Betsson, Betsafe, Nordicbet, and Casinoeuro
  • Betsson Group is a responsible operator, committed to responsible gaming and customer protection

Company Specialties:

  • Technology
  • Sport
  • Casino
  • Online
  • Marketing
  • Customer Service

Company Website: http://www.betssongroup.com

ASSUMPTION: Betsson Group's large size and diverse operations provide ample opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in data analysis or a related field, seeking to advance their career in the marketing industry.

Reporting Structure: The Marketing Insight Analyst will report directly to the Head of Marketing or a similar role within the Marketing department.

Work Arrangement: This is an on-site position, requiring the candidate to work from Betsson Group's offices in Malta.

Growth Opportunities:

  • Progression to senior or management roles within the Marketing department
  • Expansion into other areas of the business, such as product management or business development
  • International career opportunities, as Betsson Group operates in multiple countries

ASSUMPTION: This role offers strong potential for career growth and development within the marketing industry, as well as the opportunity to work in a dynamic and international environment.

🌍 Location & Work Environment

Office Type: Betsson Group's Malta office is a modern, collaborative workspace with a vibrant atmosphere.

Office Location(s): Betsson Experience Centre, Ta’ Xbiex Seafront, Ta’ Xbiex, XBX 1027, MT

Geographic Context:

  • Malta is a small island nation in the Mediterranean Sea, with a mild climate and rich history
  • The Maltese Islands offer a high quality of life, with a low cost of living compared to other European countries
  • Malta is a popular destination for expats, with a diverse and multicultural community

Work Schedule: Standard office hours, Monday to Friday, with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: Malta offers a pleasant work-life balance, with a mild climate, low cost of living, and a diverse cultural scene.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR department
  • On-site interview with the hiring manager and/or team members
  • Final interview with senior management or the Head of Marketing

Key Assessment Areas:

  • Data analysis and interpretation skills
  • Communication and presentation skills
  • Problem-solving and critical thinking
  • Cultural fit and enthusiasm for the role and the company

Application Tips:

  • Tailor your resume to highlight relevant skills and experience for this role
  • Prepare a cover letter that demonstrates your interest in the sports and gaming industry and your enthusiasm for the role
  • Be ready to discuss your approach to data analysis, interpretation, and communication during the interview

ATS Keywords: Data Analysis, SQL, Statistical Modeling, Power BI, Python, R, Data Visualization, Communication, Problem Solving, Attention to Detail, Collaboration, Flexibility, Creativity, Stakeholder Management, Presentation Skills

ASSUMPTION: Betsson Group's recruitment process is designed to assess candidates' technical skills, cultural fit, and enthusiasm for the role and the company.

πŸ› οΈ Tools & Technologies

  • Power BI
  • Python
  • R
  • SQL
  • KNIME (or similar data analysis tools)

ASSUMPTION: Candidates should have a strong proficiency in SQL and familiarity with statistical modeling techniques using R or Python. Experience with Power BI or other data visualization tools is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion for Gaming
  • Customer First
  • One Team, One Dream
  • Integrity and Responsibility

Work Style:

  • Collaborative and team-oriented
  • Dynamic and fast-paced
  • Data-driven and analytical
  • Adaptable and flexible

Self-Assessment Questions:

  • How do you align with Betsson Group's company values, particularly 'Passion for Gaming' and 'Customer First'?
  • How comfortable are you working in a dynamic and fast-paced environment with a flexible approach?
  • How do you ensure that your work style fits well with Betsson Group's collaborative and data-driven culture?

ASSUMPTION: Betsson Group values candidates who are passionate about gaming, customer-focused, collaborative, and adaptable, with a strong commitment to integrity and responsibility.

⚠️ Potential Challenges

  • Working in a fast-paced and dynamic environment may require adaptability and flexibility
  • The role involves analyzing large datasets and may require long hours or tight deadlines to meet business needs
  • Candidates must be comfortable working in a highly competitive and rapidly evolving industry
  • Malta's small size and limited job market may present challenges for career progression or job-hopping

ASSUMPTION: Candidates should be prepared to work in a fast-paced and dynamic environment, with a strong commitment to meeting business needs and adapting to change.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing insight analyst roles, this position offers a unique opportunity to work in the sports betting and gaming industry
  • Betsson Group's large size and diverse operations provide ample opportunities for career growth and development within the company
  • This role is suitable for candidates with 2-5 years of experience in data analysis or a related field, seeking to advance their career in the marketing industry

ASSUMPTION: This role offers a unique opportunity to work in the sports betting and gaming industry, with strong potential for career growth and development within the marketing industry.

πŸ“ Sample Projects

  • Analyzing customer data to identify trends and patterns in betting behavior
  • Developing and maintaining dashboards to track key performance indicators for marketing campaigns
  • Conducting A/B tests to optimize marketing strategies and improve conversion rates

ASSUMPTION: These sample projects illustrate the range of data analysis and interpretation tasks required for this role, as well as the importance of effective communication and presentation skills.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Marketing department?
  • How does Betsson Group support the professional growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Betsson Group foster a culture of collaboration and innovation within the Marketing department?
  • What are the most challenging aspects of working in the sports betting and gaming industry, and how does Betsson Group address these challenges?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Betsson Group careers page
  • Tailor your resume to highlight relevant skills and experience for this role
  • Prepare a cover letter that demonstrates your interest in the sports and gaming industry and your enthusiasm for the role
  • Review Betsson Group's company values and be prepared to discuss how your work style aligns with their collaborative and data-driven culture
  • Follow up with Betsson Group's HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.