Marketing Insights Manager

📌 Core Information

🔹 Job Title: Marketing Insights Manager

🔹 Company: Sia

🔹 Location: New York, New York, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Blending deep quantitative skills with qualitative insight development
• Translating data into actionable narratives that shape strategy
• Working across industries and campaigns to drive performance and unlock opportunities
• Collaborating with strategy and account teams to define success
• Designing marketing measurement frameworks and delivering clear, insight-driven reports

ASSUMPTION: This role requires a strong analytical mindset with a focus on storytelling to communicate insights effectively.

📋 Key Responsibilities

✅ Lead performance analysis across campaigns to surface insights that inform creative, media, and customer experience strategies

✅ Monitor seasonal trends, cultural moments, and health/wellness search patterns to identify campaign timing and messaging opportunities

✅ Translate trend signals into actionable media and creative recommendations that align with client and platform capabilities

✅ Collaborate with strategy and account teams to shape measurable campaign objectives and define success

✅ Design marketing measurement frameworks and deliver clear, insight-driven reports and dashboards tailored to client goals

✅ Analyze paid media (Meta, Google Ads, YouTube, TikTok, CTV), website/app analytics, and funnel performance across channels

✅ Create automated dashboards and alerts to track performance and surface emerging opportunities

✅ Support test-and-learn initiatives, statistical modeling, and experimental design including lift studies and A/B testing

✅ Analyze customer journeys and behavioral trends to uncover insights and surface optimization opportunities

ASSUMPTION: This role requires a balance between data analysis and strategic thinking to drive meaningful insights and actions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field

Experience: 4-6+ years of experience in marketing analytics, strategy, or data science, ideally in an agency or client-facing environment

Required Skills:

• Expert proficiency in Adobe Analytics and analyzing web/app performance metrics
• Fluency in extracting and interpreting paid media data across platforms
• Strong understanding of marketing funnel performance and omnichannel attribution approaches
• Experience with statistical testing, lift analysis, and experimental design
• Advanced Excel/Google Sheets, SQL, and one or more BI tools (Tableau, Looker, or similar)
• Strong data visualization and reporting skills
• Experience working across industries, verticals, or high-growth environments

Preferred Skills:

• Fluency in additional data analysis tools or programming languages
• Experience with data storytelling or presentation tools
• Industry-specific knowledge (e.g., CPG, retail, finance, etc.)

ASSUMPTION: Strong analytical skills and the ability to communicate insights effectively are crucial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $125,000 per year

Benefits:

• Healthcare coverage (Anthem - EPO HSA, EPO HSA MERP, and PPO; dental and vision through MetLife; life insurance policies through Mutual of Omaha)
• Flexible Spending Account (FSA)
• Paid Time Off (9 Company Holidays + 1 Floating Holiday)
• Parental leave (100% of base pay for all new parents)
• 401(k) Plan (4% matching and vested on day 1)
• College save-up plan & college loan repayment plan
• Monthly cell phone stipend
• Pre-tax account for Parking and Mass Transit
• Wellness programs (Gym Reimbursement, LiveHealth Online, Well-being Coach, Building Healthy Families Program)

Working Hours: Full-time (40 hours per week, with flexible remote work options)

ASSUMPTION: The salary range is competitive for the role and experience level in the New York area.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 1,001-5,000 employees

Founded: 1999 (Paris, France)

Company Description:

• Sia is a next-generation, global management consulting group—born digital, augmented by data, enhanced by creativity, and driven by responsibility.
• Their strategy and management capabilities are augmented by data science, enhanced by creativity, and driven by responsibility.
• They partner with clients to resolve challenges and capitalize on opportunities, with a focus on optimism as a force multiplier.

Company Specialties:

• Banking
• Energy & Environment
• HR & Transformation
• Manufacturing
• Telecommunications
• Actuarial Sciences
• Government
• CIO Advisory
• Data Science
• Insurance
• Transportation & Logistics
• Marketing & Customer Experience
• Digital Transformation
• Change Management
• Procurement & Sourcing
• Corporate Strategy
• Operational Excellence
• Healthcare
• Generative AI
• and Digital & Design

Company Website: http://www.sia-partners.com

ASSUMPTION: Sia's diverse range of specialties reflects its comprehensive approach to management consulting and its commitment to driving meaningful change for clients.

📊 Role Analysis

Career Level: Mid-level to senior (depending on experience and performance)

Reporting Structure: Reports directly to the Marketing & Customer Experience practice lead, with close collaboration with strategy and account teams

Work Arrangement: Hybrid (3 days on-site per week, with flexible remote work options)

Growth Opportunities:

• Potential to take on more responsibility and lead teams as experience and performance grow
• Opportunities to work on diverse projects across industries and verticals
• Access to professional development and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and develop skills across a wide range of projects.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work options)

Office Location(s): 48 Wall Street, New York, NY 10043, USA

Geographic Context:

• New York City is a major global hub for finance, media, and technology, offering a wide range of professional opportunities and cultural experiences.
• The Financial District, where Sia's New York office is located, is a major center for the finance and business sectors.
• New York City is known for its vibrant arts, culture, and entertainment scenes, as well as its diverse food and dining options.

Work Schedule: Full-time (40 hours per week, with flexible remote work options)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on personal preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the marketing & customer experience practice lead and/or other team members
• Final round interviews with senior leadership
• Background check and offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with Sia's values
• Adaptability and ability to work in a fast-paced, dynamic environment

Application Tips:

• Highlight relevant experience and achievements in data analysis, marketing strategy, and customer insights
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of data-driven insights and recommendations from previous projects
• Research Sia's company culture and values, and be prepared to discuss how your personal values align with theirs
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Marketing Analytics, Data Science, Quantitative Analysis, Strategic Storytelling, Adobe Analytics, Paid Media Data Analysis, Marketing Funnel Performance, Statistical Testing, Experimental Design, Data Visualization, Reporting Skills, SQL, BI Tools, Customer Insights, Performance Analytics, Market Intelligence

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on data-driven decision-making and strategic thinking.

🛠️ Tools & Technologies

• Adobe Analytics
• Paid media platforms (Meta, Google Ads, YouTube, TikTok, CTV)
• Web/app analytics tools (e.g., Google Analytics)
• Funnel analytics tools (e.g., Mixpanel, Hotjar)
• SQL databases
• BI tools (Tableau, Looker, or similar)
• Data visualization and reporting tools (e.g., Power BI, QlikView)
• Statistical testing and experimental design tools (e.g., A/B testing platforms)

ASSUMPTION: This role requires proficiency in a range of data analysis and visualization tools, as well as familiarity with paid media platforms and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Optimism
• Responsibility
• Creativity
• Data-driven
• Collaboration
• Expertise
• Integrity
• Diversity, Equity, Inclusion & Belonging

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How do your personal values align with Sia's company values, particularly optimism and responsibility?
• How do you approach data-driven decision-making, and can you provide an example of a time when you used data to drive strategic insights?
• How do you balance quantitative analysis with strategic storytelling to communicate insights effectively?
• How do you collaborate with cross-functional teams to define success and drive performance?

ASSUMPTION: Sia values candidates who are data-driven, strategic, and collaborative, with a strong commitment to driving meaningful change and optimizing performance.

⚠️ Potential Challenges

• Working with large and complex datasets may require significant time and effort to clean and prepare data for analysis
• Keeping up with the latest trends and best practices in marketing analytics and data science may require continuous learning and professional development
• Balancing multiple projects and priorities may require strong time management and organizational skills
• The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues

ASSUMPTION: These challenges can be mitigated by strong time management, continuous learning, and effective communication with team members and stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analytics Manager or Data Science Manager, with a focus on driving strategic insights and optimizing performance
• Unlike some roles, this position requires a strong balance between quantitative analysis and strategic storytelling to communicate insights effectively
• Career paths for this role may include advancement to senior management or specialized expertise in marketing analytics and data science

ASSUMPTION: This role offers significant growth potential and opportunities to develop specialized expertise in marketing analytics and data science.

📝 Sample Projects

• Analyzing customer journey data to identify optimization opportunities and improve conversion rates
• Developing predictive models to forecast customer behavior and inform targeted marketing campaigns
• Conducting lift studies and A/B testing to evaluate the impact of creative and media strategies on performance

ASSUMPTION: These sample projects illustrate the range of data analysis and strategic insights required for this role, from customer journey analysis to predictive modeling and experimental design.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing and customer experience strategy for the company?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the marketing & customer experience practice collaborate with other departments and teams within the company?
• What opportunities are there for professional development and growth within this role and the company?
• How does the company support work-life balance and employee well-being, particularly in a hybrid work arrangement?

ASSUMPTION: These questions can help you better understand the role's context, priorities, and growth opportunities, as well as the company's culture and support for employee well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, with a focus on data-driven insights and strategic thinking
• Prepare examples of data-driven insights and recommendations from previous projects to showcase your analytical and strategic skills
• Research Sia's company culture and values, and be prepared to discuss how your personal values align with theirs
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.