Marketing Insights Researcher

📌 Core Information

🔹 Job Title: Marketing Insights Researcher

🔹 Company: Meta

🔹 Location: Menlo Park, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting in-depth quantitative and qualitative research to analyze market trends and customer behavior
• Collaborating with cross-functional teams to integrate research findings into marketing strategies
• Influencing growth marketing campaigns and product launches to drive best practice adoption and customer success
• Developing and maintaining research reports and dashboards

ASSUMPTION: This role requires a strong background in market research and experience working with cross-functional teams. The ideal candidate will have a proven track record of driving marketing strategies through data-driven insights.

📋 Key Responsibilities

✅ Conduct in-depth quantitative research to analyze market trends, customer behavior, and competitive landscapes

✅ Utilize qualitative research techniques, such as interviews and focus groups, to gather nuanced insights into customer needs and preferences

✅ Develop and maintain research reports and dashboards, and collaborate with cross-functional teams to integrate research findings into product development and marketing strategies

✅ Influence go-to-market planning, execution, measurement, and scaling of growth marketing campaigns and product launches to drive best practice adoption and customer success

ASSUMPTION: The role requires a mix of analytical and communication skills, as well as the ability to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor of Arts/Bachelor of Science degree or equivalent work experience. Advanced degree in Marketing, Business, Statistics, or a related field is preferred.

Experience: 5+ years of experience in market research, with an emphasis on application of quantitative and qualitative methods to achieving marketing goals. Experience conducting Business-to-Business research in support of sales and/or marketing strategy and execution.

Required Skills:

• Proven analytical and problem-solving skills, with a keen attention to detail
• Experience presenting complex data in a clear and concise manner
• Experience working under own initiative and managing multiple projects simultaneously
• Experience in the tech industry or a time-sensitive, dynamic environment
• Experience developing digital advertising campaigns and best practices around them (across content, design, email, CRM and A/B testing)
• Experience influencing cross-functional teams, including Marketing, Sales, and Product

Preferred Skills:

• Fluency in English

ASSUMPTION: Given the role's focus on research and data analysis, strong quantitative and qualitative research skills are essential. Additionally, experience in the tech industry and working with cross-functional teams is highly desirable.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year. This estimate is based on industry standards for a Marketing Researcher role with 5-10 years of experience in the tech industry, located in the San Francisco Bay Area.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company matching
• Generous time off and paid holidays
• On-site gym and wellness programs
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM). Occasional evening or weekend work may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. Benefits are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, specifically in the development of social media platforms and related technologies. The company is known for its innovative approach to connecting people and businesses through its suite of apps and services.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration. As a large organization, Meta offers a structured environment with established processes and resources to support its employees.

Founded: Meta was founded in 2004 and has since grown to become one of the world's leading technology companies, with a significant impact on the way people connect and communicate online.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible
• The company's technologies help people connect, find communities, and grow businesses
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• and Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and established presence in the tech industry provide a stable and supportive work environment for employees. The company's focus on innovation and cutting-edge technology offers opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals with a proven track record in market research and data analysis. The role offers opportunities for career growth and development within the marketing and insights functions at Meta.

Reporting Structure: The Marketing Insights Researcher will report directly to the Manager of Marketing Insights within the Business Marketing team at Meta.

Work Arrangement: This role is on-site and based in Menlo Park, California. Occasional remote work may be considered, but the role requires regular on-site presence to collaborate effectively with cross-functional teams.

Growth Opportunities:

• Potential to take on more responsibility and lead projects as experience and skills develop
• Opportunities to work on high-impact initiatives and influence marketing strategy across Meta's suite of apps and services
• Access to professional development opportunities, such as training and mentorship programs, to support career growth

ASSUMPTION: The role offers opportunities for career progression within the marketing and insights functions at Meta. However, the specific growth opportunities available will depend on the candidate's performance, the needs of the business, and the broader market conditions.

🌍 Location & Work Environment

Office Type: Meta's Menlo Park headquarters is a modern, open-plan office designed to facilitate collaboration and innovation. The office features a mix of shared workspaces, private offices, and meeting rooms, as well as on-site amenities such as a gym, café, and game room.

Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US

Geographic Context:

• The San Francisco Bay Area is a major technology hub, with a vibrant and diverse culture
• The region offers a wide range of recreational and cultural activities, as well as a strong job market with numerous opportunities in the tech industry
• The cost of living in the Bay Area is high, but the region's strong job market and diverse economy provide ample opportunities for career growth and financial success

Work Schedule: The standard work schedule for this role is Monday - Friday, 9:00 AM - 5:00 PM. However, the role may require occasional evening or weekend work to meet project deadlines or attend events.

ASSUMPTION: The on-site work environment at Meta's Menlo Park headquarters is designed to foster collaboration and innovation. The office's location in the heart of the San Francisco Bay Area provides easy access to a wide range of cultural, recreational, and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• On-site interview with the hiring manager and cross-functional team members
• Final interview with the director or vice president of the marketing insights team
• Background check and offer extension

Key Assessment Areas:

• Quantitative and qualitative research skills
• Data analysis and presentation skills
• Cross-functional collaboration and communication skills
• Problem-solving and strategic thinking skills
• Cultural fit and alignment with Meta's values

Application Tips:

• Highlight relevant experience and achievements in market research and data analysis
• Demonstrate a strong understanding of Meta's business and the role's responsibilities
• Prepare examples of quantitative and qualitative research studies, as well as data-driven insights and recommendations
• Showcase strong communication and presentation skills, as well as the ability to work effectively with cross-functional teams

ATS Keywords: Market Research, Quantitative Research, Qualitative Research, Data Analysis, Problem Solving, Project Management, Cross-Functional Collaboration, Customer Insights, Growth Marketing, Advertising Strategy, Presentation Skills, Attention to Detail, Digital Advertising, B2B Research, Strategic Execution, Leadership

ASSUMPTION: The application process for this role is likely to be competitive, given Meta's strong brand and the role's focus on market research and data analysis. Applicants should highlight their relevant experience and skills, as well as their ability to work effectively with cross-functional teams and drive marketing strategy through data-driven insights.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Statistical software (e.g., SPSS, R, Python)
• Data visualization tools (e.g., Tableau, Power BI)
• Survey and research tools (e.g., SurveyMonkey, Qualtrics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the needs of the business. However, strong proficiency in market research and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Give People the Power
• Focus on Impact
• Be Bold
• Be Inclusive
• Build Social Value

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with Meta's values, particularly 'Give People the Power' and 'Focus on Impact'?
• How comfortable are you working in a dynamic, fast-paced environment with multiple stakeholders?
• How do you approach problem-solving and decision-making, particularly when faced with complex or ambiguous data?

ASSUMPTION: Meta's culture is characterized by a strong focus on innovation, collaboration, and impact. The ideal candidate for this role will be comfortable working in a dynamic, cross-functional environment and be able to drive marketing strategy through data-driven insights and strategic execution.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with large and complex datasets, requiring strong data analysis and visualization skills
• Collaborating effectively with cross-functional teams, including marketing, sales, and product stakeholders
• Keeping up with the fast-paced and ever-changing nature of the tech industry and Meta's business

ASSUMPTION: The role presents several challenges, including managing multiple projects and priorities, working with large datasets, and collaborating effectively with cross-functional teams. The ideal candidate will be able to thrive in a dynamic and fast-paced environment, with strong data analysis and communication skills.

📈 Similar Roles Comparison

• This role is similar to a Market Research Analyst or Insights Manager role, but with a stronger focus on driving marketing strategy through data-driven insights and influencing cross-functional teams
• Unlike other market research roles, this position requires a deep understanding of the tech industry and Meta's business, as well as experience developing digital advertising campaigns and best practices
• Career progression in this role may lead to opportunities in marketing management, product management, or data science, depending on the candidate's skills and interests

ASSUMPTION: While this role shares similarities with other market research positions, its focus on driving marketing strategy and influencing cross-functional teams sets it apart. The ideal candidate will have a strong background in market research and data analysis, as well as experience working in the tech industry or a dynamic, fast-paced environment.

📝 Sample Projects

• Conducting a comprehensive market analysis of a new product or service offering to inform go-to-market strategy and positioning
• Developing and executing a customer segmentation study to identify high-value target audiences and inform marketing strategy
• Analyzing competitive landscapes and market trends to identify opportunities for growth and differentiation

ASSUMPTION: The specific projects and initiatives undertaken in this role will vary depending on the candidate's skills and experience, as well as the needs of the business. However, the role is likely to involve a mix of quantitative and qualitative research, as well as data analysis and presentation to influence marketing strategy and drive business impact.

❓ Key Questions to Ask During Interview

• Can you describe the typical projects and initiatives undertaken by this role, and how they align with Meta's broader marketing strategy?
• How does this role collaborate with cross-functional teams, including marketing, sales, and product stakeholders, to drive marketing strategy and business impact?
• What are the key challenges and opportunities facing the marketing insights team at Meta, and how does this role contribute to addressing them?
• How does Meta support the professional development and career growth of its marketing insights team members?
• What is the work-life balance like for this role, and how does Meta support work-life integration for its employees?

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's quantitative and qualitative research skills, as well as their ability to work effectively with cross-functional teams and drive marketing strategy through data-driven insights. Applicants should prepare thoughtful and strategic questions to demonstrate their understanding of the role and Meta's business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, particularly in market research and data analysis
• Prepare examples of quantitative and qualitative research studies, as well as data-driven insights and recommendations, to showcase during the interview process
• Research Meta's business and the role's responsibilities to demonstrate a strong understanding of the company and the position
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.