Marketing Insights Senior Director

📌 Core Information

🔹 Job Title: Marketing Insights Senior Director

🔹 Company: The Coca-Cola Company

🔹 Location: Atlanta, GA (Hybrid: On-site 3 days - Tuesday to Thursday)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with estimated travel ~25%

🚀 Job Overview

Key aspects of this role include:

• Leading marketing insights and analysis to inform strategy and execution for a key customer
• Ensuring insights drive consumer-focused marketing initiatives and effectiveness
• Collaborating with cross-functional teams and stakeholders to deliver impactful marketing solutions
• Developing and executing retail "go-to-market" strategies
• Leveraging human insights, data, and industry trends to drive beverage consumption and reinforce brand equity

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence and collaborate effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Lead routine and ad hoc marketing insights and analysis to inform marketing strategy, planning, and execution for a key customer

✅ Ensure insights play a disciplined role in building consumer-driven strategic marketing initiatives and marketing effectiveness

✅ Lead the development, sell-in, execution, commercialization, and analysis of key strategic marketing initiatives aligned with TCCC and customer marketing strategy and plan

✅ Partner with strategy, insights, and innovation leads to leverage all available research and create custom research as needed

✅ Develop and execute retail "go-to-market" strategies using market knowledge to maximize short and long-term growth

✅ Serve as a marketing generalist, stewarding consumer insights, industry trends, innovation, digital and social, consumer initiatives, and media leadership with the organization

ASSUMPTION: This role requires a strong understanding of marketing strategies, consumer behavior, and data analysis to drive effective marketing solutions.

🎯 Required Qualifications

Education: Bachelor’s Degree; Master’s Degree preferred

Experience: Minimum of 10+ years related experience in Marketing Strategy and Insights, Analytics, Customer Management, Advertising Development, Promotion Development, and Digital/IMC

Required Skills:

• Human-Centered Design
• Data Analysis and Human Insights
• Storytelling
• System Leadership and Alignment

Preferred Skills:

• Agile
• Customer Value Creation
• Communication Skills
• Ways of Working

ASSUMPTION: Candidates should have a strong background in marketing insights, analytics, and customer management, with a proven track record of driving effective marketing strategies and executions.

💰 Compensation & Benefits

Salary Range: $189,000 - $217,000 per year

Benefits:

• Full range of medical, financial, and other benefits dependent on the position

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on industry standards for a Senior Director role in Marketing within the Food and Beverage industry in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on beverages. The company is a total beverage company with products sold in more than 200 countries and territories worldwide.

Company Size: The Coca-Cola Company has 10,001+ employees globally, with a significant presence in the United States.

Founded: The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, GA.

Company Description:

• The company's purpose is to refresh the world and make a difference.
• Its portfolio includes sparkling soft drink brands (Coca-Cola, Sprite, Fanta), water, sports, coffee, and tea brands (Dasani, smartwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Ayataka), juice, value-added dairy, and plant-based beverage brands (Minute Maid, Simply, innocent, Del Valle, fairlife, AdeS).
• The company seeks to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across its value chain.

Company Specialties:

• Beverages

Company Website: www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company is a well-established and globally recognized brand in the beverage industry, with a strong focus on sustainability and community impact.

📊 Role Analysis

Career Level: Senior Director

Reporting Structure: This role reports directly to the Customer Marketing Director and has the opportunity to influence and collaborate with various teams and stakeholders within the organization.

Work Arrangement: Hybrid - On-site 3 days (Tuesday to Thursday) with estimated travel ~25%

Growth Opportunities:

• Potential to grow within the marketing organization or explore opportunities in related fields within the company.
• Chance to work on high-impact projects and initiatives that drive business growth and innovation.
• Opportunity to develop leadership and management skills by influencing cross-functional teams and stakeholders.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills, knowledge, and impact within the organization.

🌍 Location & Work Environment

Office Type: Hybrid (On-site 3 days - Tuesday to Thursday)

Office Location(s): Atlanta, GA

Geographic Context:

• Atlanta, GA is the headquarters of The Coca-Cola Company and offers a vibrant and diverse urban environment.
• The city is known for its rich history, cultural attractions, and a thriving job market.
• Atlanta has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time (40 hours/week) with estimated travel ~25%

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final interview with the Customer Marketing Director

Key Assessment Areas:

• Marketing strategy and insights
• Data analysis and interpretation
• Storytelling and communication skills
• Leadership and collaboration skills

Application Tips:

• Highlight relevant marketing insights and analytics experience in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit.
• Prepare examples of your marketing insights and analytics work to discuss during the interview.

ATS Keywords: Marketing Insights, Senior Director, Customer Marketing, Data Analysis, Strategic Planning, Beverage Industry, Consumer Behavior

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and ability to collaborate effectively with various teams and stakeholders.

🛠️ Tools & Technologies

• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Customer research and insights tools (e.g., NPD/CREST, Technomic, Kantar, DINE, CBL)

ASSUMPTION: Candidates should have experience with relevant marketing insights and analytics tools, as well as a strong understanding of marketing automation and CRM platforms.

👔 Cultural Fit Considerations

Company Values:

• Leadership: The ability to inspire and influence others to achieve extraordinary results.
• Collaboration: Working together to achieve common goals and drive business success.
• Integrity: Upholding the highest standards of honesty and fairness in all actions and decisions.

Work Style:

• Strategic and data-driven approach to marketing insights and analytics
• Collaborative and inclusive team player
• Adaptable and resilient in a dynamic and fast-paced environment

Self-Assessment Questions:

• How have you leveraged consumer insights to drive marketing strategy and execution in previous roles?
• Can you provide an example of a time when you had to influence stakeholders to adopt a data-driven approach to marketing?
• How do you stay up-to-date with industry trends and consumer behavior in the beverage industry?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style, with a proven track record of driving effective marketing strategies and executions in a collaborative and dynamic environment.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced and dynamic environment
• Balancing on-site and remote work effectively in a hybrid work arrangement
• Adapting to changes in the beverage industry and consumer behavior
• Ensuring the accurate interpretation and application of marketing insights and analytics to drive effective marketing strategies and executions

ASSUMPTION: Candidates should be prepared to navigate a dynamic and fast-paced environment, with a strong ability to manage multiple priorities and adapt to changes in the industry and consumer behavior.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing insights and analytics for a key customer within the beverage industry.
• Similar roles in other industries may focus on different customer segments or product categories.
• Career progression in this role may lead to opportunities in marketing leadership, strategy, or related fields within the company.

ASSUMPTION: This role offers a unique opportunity to drive marketing strategy and execution for a key customer within the beverage industry, with potential for growth and development within the organization.

📝 Sample Projects

• Developing and executing a comprehensive marketing insights and analytics strategy for a key customer to drive beverage consumption and reinforce brand equity
• Leveraging consumer insights and data to inform the development and execution of strategic marketing initiatives and campaigns
• Collaborating with cross-functional teams to optimize marketing spend and maximize return on marketing investment

ASSUMPTION: Candidates should be prepared to discuss specific examples of their marketing insights and analytics work, with a focus on driving business growth and innovation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role collaborate with other marketing teams and stakeholders within the organization?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the key challenges facing the beverage industry, and how does this role address them?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their understanding of the role and the company, as well as their interest in driving business growth and innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing insights and analytics experience
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of your marketing insights and analytics work to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.