📌 Core Information
🔹 Job Title: Marketing Integrated Insights Lead
🔹 Company: General Motors
🔹 Location: Warren, Michigan, United States (Hybrid - On-site 3 days/week)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior Level (5+ years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving data-informed decision-making across marketing strategy, product, creative, and performance intelligence.
- Defining and implementing performance measurement frameworks for marketing campaigns.
- Conducting post-campaign analysis and providing strategic recommendations for brand leadership.
- Collaborating with internal teams and agencies to define objective-led KPIs and key business questions.
- Working with cross-brand deliverables and integrating data into a cohesive strategic narrative.
ASSUMPTION: This role requires a strong analytical background, expertise in performance marketing measurement, and the ability to distill complex data into clear, strategic recommendations.
📋 Key Responsibilities
✅ Implement performance measurement frameworks for marketing campaigns, particularly for creative performance, cross-channel outcomes, and in-market metrics.
✅ Conduct post-campaign analysis to uncover insights and guide future optimization strategies.
✅ Partner with internal teams and agencies to define objective-led KPIs and key business questions to drive data-driven marketing decisions.
✅ Utilize and leverage new performance metrics of Core Segment Salience, Brand Power, and Creative Accelerator measurement for strategic decision-making and brand guidance.
✅ Mine Demand Spaces, NVCS, and other sources to provide guidance for brand product marketing and brand strategy teams.
✅ Direct the analysis of cross-channel performance data, identifying trends and opportunities for brand growth.
✅ Provide business teams with data-backed performance targets, leveraging forecasting models to guide strategic decision-making.
✅ Implement standardized marketing success metrics to ensure consistency with other divisional brands.
✅ Collaborate with agency partners and internal teams to maintain data accuracy and ensure high-quality reporting.
✅ Establish a learning agenda focused on key business questions, mid-campaign optimizations, and final comprehensive campaign readouts for brand teams.
✅ Develop compelling presentations for senior leadership, translating complex data into strategic recommendations.
✅ Integrate cross-brand insights and common themes to present a holistic view of marketing effectiveness.
✅ Institutionalize marketing analytics best practices, ensuring continuous optimization and performance improvement.
✅ Prioritize and manage ad-hoc analyses to address critical marketing questions and uncover untapped opportunities.
✅ Identify, frame, and quantify marketing and advertising opportunities through data-driven insights.
✅ Collaborate with the Experimentation Center of Excellence to propose testing strategies and optimize marketing ROI.
ASSUMPTION: This role requires strong analytical and problem-solving abilities, with thought leadership in data-driven marketing. The ideal candidate should have expertise in marketing performance metrics, strategic insights, and optimization methodologies.
🎯 Required Qualifications
Education: Bachelor’s degree required, preferably in marketing or business
Experience: 5+ years in marketing analytics, insights, or a related field within a marketing organization.
Required Skills:
- Proven expertise in measuring and optimizing marketing campaigns across multiple channels.
- Strong ability to present to senior leadership, providing strategic insights that drive business decisions.
- Experience managing cross-brand deliverables, integrating data into a cohesive strategic narrative.
- Ability to work across multiple agencies and internal stakeholders, ensuring insights are delivered efficiently.
- Track record of quantifying marketing opportunities and aligning KPIs with brand priorities and campaign objectives.
Preferred Skills:
- Fluency in Spanish or another relevant language for global brand teams.
- Experience with GM's marketing analytics tools and platforms.
ASSUMPTION: The ideal candidate will have a strong analytical background, expertise in performance marketing measurement, and the ability to distill complex data into clear, strategic recommendations.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-senior level marketing role in the automotive industry)
Benefits:
- Paid time off, including vacation days, holidays, and parental leave
- Healthcare, dental, vision, and life insurance plans
- Company and matching contributions to 401K savings plan
- Global recognition program for peers and leaders
- Tuition assistance and student loan refinancing
- Discount on GM vehicles for employees, their family, and friends
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in the automotive industry. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1908 (Over 117 years ago)
Company Description:
- General Motors (GM) is an American multinational corporation engaged in designing, manufacturing, marketing, and distributing vehicles and vehicle parts, with global headquarters in Detroit, Michigan.
- GM's vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion, and they are committed to leading the way toward this future.
- GM offers a wide range of vehicle brands, including Chevrolet, Buick, Cadillac, GMC, and others, and is actively investing in electric vehicle technology and autonomous driving systems.
Company Specialties:
- Automotive manufacturing
- Automotive engineering
- Automotive marketing
- Automotive sales
- Automotive service and repair
- Automotive research and development
Company Website: www.gm.com
ASSUMPTION: General Motors is a well-established and large enterprise in the automotive industry, with a long history and a significant global presence.
📊 Role Analysis
Career Level: Mid-Senior Level (5+ years of experience)
Reporting Structure: This role reports directly to the Marketing Strategy Intelligence team and works closely with brand performance and strategy teams for Cadillac, Buick, or GMC.
Work Arrangement: Hybrid (On-site 3 days/week, remote 2 days/week)
Growth Opportunities:
- Potential career growth into senior leadership roles within the Marketing Strategy Intelligence team or brand teams.
- Opportunities to work on high-impact projects and gain exposure to senior leadership.
- Possibility to transition into other marketing roles or functional areas within GM as the company continues to grow and evolve.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance into senior leadership positions or transition into other marketing roles or functional areas within GM.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): 100 Renaissance Center, Detroit, Michigan 48243, US (with remote work options)
Geographic Context:
- Detroit, Michigan, is the headquarters of the American automotive industry and offers a diverse range of cultural, recreational, and entertainment options.
- The region is home to a significant number of automotive companies and related industries, providing ample networking and career advancement opportunities.
- Detroit has experienced a resurgence in recent years, with new developments, restaurants, and cultural attractions.
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through GM's careers portal.
- Phone or video screening with a member of the HR team or a hiring manager.
- Behavioral and technical interviews with the hiring manager and other team members.
- Final interview with the director or vice president of the Marketing Strategy Intelligence team.
- Background check and onboarding for successful candidates.
Key Assessment Areas:
- Analytical skills and problem-solving abilities.
- Expertise in marketing performance metrics and strategic insights.
- Ability to present complex data in a clear and compelling manner.
- Collaboration and communication skills, both written and verbal.
- Alignment with GM's company values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Include specific examples of your experience with marketing analytics, insights, and optimization methodologies.
- Demonstrate your ability to present complex data in a clear and strategic manner.
- Showcase your understanding of GM's company values and culture, and how you can contribute to the team's success.
- Prepare for behavioral interview questions that focus on your problem-solving abilities, collaboration skills, and alignment with GM's company values.
ATS Keywords: Marketing analytics, insights, performance marketing measurement, brand strategy, data-driven decision-making, cross-channel analytics, strategic recommendations, campaign analysis, KPI alignment, consumer-centric narratives, forecasting models
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences.
🛠️ Tools & Technologies
- Excel for data analysis and PowerPoint for presentations
- Data visualization tools like Tableau and Power BI
- GM's proprietary marketing analytics tools and platforms
- Cross-functional collaboration tools like Microsoft Teams or Slack
ASSUMPTION: The required tools and technologies for this role include data analysis and visualization software, as well as GM's proprietary marketing analytics tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: GM prioritizes understanding and meeting the needs of its customers.
- Inclusive: GM fosters an inclusive work environment where everyone feels valued and respected.
- Collaborative: GM encourages teamwork and collaboration across its global organization.
- Innovative: GM is committed to driving innovation in the automotive industry.
- Sustainable: GM is dedicated to creating a sustainable future for the environment and the communities it serves.
Work Style:
- Data-driven: GM makes decisions based on data and analytics to drive business performance.
- Agile: GM is committed to continuous improvement and adaptation in response to changing market conditions.
- Collaborative: GM values teamwork and cross-functional collaboration to achieve its goals.
- Customer-focused: GM prioritizes understanding and meeting the needs of its customers.
- Inclusive: GM fosters an inclusive work environment where everyone feels valued and respected.
Self-Assessment Questions:
- How do your analytical skills and problem-solving abilities align with GM's data-driven work style?
- How have you demonstrated your ability to present complex data in a clear and strategic manner in previous roles?
- How do your collaboration and communication skills enable you to work effectively in a team environment, both on-site and remotely?
- How do your personal values and work style align with GM's company values and culture?
ASSUMPTION: Candidates should assess their fit with GM's company values and culture, as well as their ability to thrive in a data-driven, collaborative work environment.
⚠️ Potential Challenges
- The hybrid work arrangement may require careful time management and self-discipline to balance on-site and remote work effectively.
- The role may involve working with multiple agencies and internal stakeholders, requiring strong communication and collaboration skills.
- The pace of the automotive industry can be fast-paced and demanding, with tight deadlines and high expectations.
- The role may require occasional travel to GM's global offices or industry events.
ASSUMPTION: Candidates should be prepared to manage the potential challenges associated with a hybrid work arrangement, working with multiple stakeholders, and the fast-paced nature of the automotive industry.
📈 Similar Roles Comparison
- Marketing Manager - Brand Strategy (GM): This role focuses more on brand strategy and positioning, while the Marketing Integrated Insights Lead role emphasizes performance measurement and data-driven decision-making.
- Senior Marketing Analyst (Ford Motor Company): This role may have more focus on day-to-day data analysis and reporting, whereas the Marketing Integrated Insights Lead role involves strategic recommendations and cross-brand insights.
- Marketing Director - Product Marketing (Toyota Motor North America): This role may have more responsibility for product marketing and go-to-market strategies, while the Marketing Integrated Insights Lead role focuses on performance measurement and brand guidance.
ASSUMPTION: While these roles share some similarities, each has unique aspects that require different skills and focus areas.
📝 Sample Projects
- Conducting a comprehensive analysis of GM's brand performance across its portfolio of vehicle brands, identifying opportunities for growth and optimization.
- Developing a cross-brand dashboard to track key performance indicators and facilitate data-driven decision-making for GM's marketing strategy intelligence team.
- Collaborating with GM's brand teams to define and implement KPIs for marketing campaigns, ensuring alignment with brand priorities and campaign objectives.
ASSUMPION: These sample projects illustrate the strategic and collaborative nature of the Marketing Integrated Insights Lead role, requiring strong analytical skills and the ability to present complex data in a clear and compelling manner.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy intelligence team and contribute to GM's brand performance and strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as brand performance and strategy teams, and what are the key expectations for cross-functional collaboration?
- What are the most significant challenges facing the marketing strategy intelligence team, and how can this role help address them?
- How does GM support the professional development and growth of its marketing analytics and insights team members?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on GM's brand performance and strategy, as well as your commitment to understanding the team's dynamics and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on marketing analytics, insights, and optimization methodologies.
- Prepare for behavioral interview questions that focus on your problem-solving abilities, collaboration skills, and alignment with GM's company values.
- Research GM's company values, culture, and recent initiatives to demonstrate your understanding and enthusiasm for the organization.
- Follow up with the hiring manager or HR representative within one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
