📌 Core Information
🔹 Job Title: Marketing Intelligence Consultant
🔹 Company: Incubeta
🔹 Location: Cape Town, South Africa
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Growing key client relationships and developing marketing intelligence maturity
- Providing data-driven insights and recommendations to help clients achieve business goals
- Leveraging expertise in digital analytics, data analysis, and visualization to drive client success
- Collaborating with cross-functional teams to deliver impactful marketing intelligence solutions
- Mentoring junior client-facing personnel and supporting them with best practices
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain client relationships.
📋 Key Responsibilities
✅ Achieve GP targets, depicting year-on-year growth
✅ Receive positive client feedback in scorecard surveys and post-project reviews
✅ Demonstrate impact on client marketing intelligence maturity through upsell and cross-sell percentages and success stories from partnerships
✅ Leverage data analysis and visualizations to surface actionable marketing insights and build a compelling marketing intelligence narrative for clients
✅ Advocate for the use of cutting-edge solutions and competitive technologies to help clients' business performance
✅ Recommend new analytics and data solutions to clients where gaps exist and champion adoption within Incubeta if scalable
✅ Demonstrate understanding of client marketing teams' planning, operations, and processes, measured through the adoption of their marketing intelligence recommendations
✅ Create blog posts, case studies, and industry thought pieces to showcase marketing intelligence knowledge and understanding of client challenges
✅ Proactively engage with updates across data, analytics, and the digital marketing sector and successfully communicate relevant insights with the team and clients
✅ Propose, implement, and/or contribute to ceremonies to maintain ongoing key client relationships, collaborating with other Incubeta client servicing teams as appropriate
✅ Leverage best practices and frameworks to communicate recommendations to clients, with evidence to back up proposals
✅ Manage client projects efficiently when leading on them: understanding the scope and success criteria of the project, following correct procedures to ensure consistency in delivery and communication
✅ Cultivate strong and lasting relationships with clients through ownership of communication and demonstrate understanding of their needs, expectations, and goals, as measured through feedback
✅ Mentor MI consultancy personnel in their market, providing mentoring and coaching to support their development, overseeing their outputs, and acting as an escalation point where required
✅ Create a performance-first culture in their team, rewarding innovation and technical excellence, and inspiring market-leading work
ASSUMPTION: This role requires a high level of autonomy, strong communication skills, and the ability to manage multiple projects and clients simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Computer Science, or a related discipline)
Experience: 7+ years of experience in digital analytics, consultancy, or client management, with a proven track record of delivering impactful data insights and projects
Required Skills:
- Proficient in web analytics platforms (e.g., GA4), tag management systems (e.g., GTM), data warehouses (e.g., BigQuery), data visualization tools (e.g., Looker Studio), and cloud solutions (e.g., GCP)
- Strong client relationship management skills with an emphasis on client satisfaction and business growth
- Knowledge of industry trends and the ability to apply this knowledge to client solutions
- Deep understanding of media and customer lifecycle
- Expertise in how to measure, target, and optimize audience strategy
Preferred Skills:
- Experience working with machine learning technologies
- Fluency in additional languages
ASSUMPTION: Candidates with relevant certifications (e.g., Google Analytics Certified, Google Tag Manager Certified) and experience working with diverse teams will be highly competitive.
💰 Compensation & Benefits
Salary Range: The salary range for this position is ZAR 800,000 - 1,200,000 per annum, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in Cape Town.
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and career growth
- Flexible work arrangements, including remote work options
Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 5:00 PM), with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Incubeta is a global marketing agency specializing in creative, media, data, and tech solutions. They empower ambitious brands to outperform by transforming complexity into clarity and delivering sustainable growth.
Company Size: Incubeta has 501-1,000 employees worldwide, with offices in multiple countries, including South Africa, the United Kingdom, the Netherlands, and the United States. This size allows for ample opportunities for collaboration and growth.
Founded: Incubeta was founded in 2001 and has since grown into a leading global marketing agency, partnering with prominent brands like L'Oreal, ING, M&S, Les Mills, and Hyundai.
Company Description:
- Incubeta is a global marketing agency empowering ambitious brands to unlock sustainable growth
- Their expertise lies in transforming complexity into clarity with creative, media, data, and tech solutions
- They partner with leading brands to deliver transformative strategies and award-winning execution
Company Specialties:
- Paid Search
- Display Advertising
- Social Advertising
- Analytics
- DoubleClick Technology Partner
- Digital Marketing
- Performance Marketing
- Creative
- Google Partner
- Marketplace
- GA Platforms
- Digital Transformation
- and Digital Media
Company Website: incubeta.com
ASSUMPTION: Incubeta's global presence and diverse client portfolio offer exciting opportunities for candidates looking to work on international projects and collaborate with cross-functional teams.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise, strategic thinking, and client management skills.
Reporting Structure: The Marketing Intelligence Consultant will report directly to the Head of Marketing Intelligence and will manage MI consultancy personnel in their market.
Work Arrangement: This role offers remote work options, with flexibility for occasional on-site collaboration with local teams and clients.
Growth Opportunities:
- Progression to a leadership role within the Marketing Intelligence team or expansion into other areas of the business
- Opportunities to work on high-profile client projects and contribute to Incubeta's growth and success
- Access to professional development and training resources to enhance skills and advance career growth
ASSUMPTION: Successful candidates will have a strong track record of driving client success, demonstrating strategic thinking, and showcasing exceptional analytical skills.
🌍 Location & Work Environment
Office Type: Incubeta's Cape Town office is located in the city center, offering a modern and collaborative work environment.
Office Location(s): 8th Floor – South Tower The Towers, 2 Heerengracht Street C/O Hertzog Blvd, Cape Town, Western Cape 8001, ZA
Geographic Context:
- Cape Town is a vibrant city known for its natural beauty, diverse culture, and robust economy
- The city offers a high quality of life, with excellent educational institutions, healthcare facilities, and recreational opportunities
- Cape Town's strategic location on the southern tip of Africa provides easy access to international markets and travel destinations
Work Schedule: Standard working hours (Monday - Friday, 9:00 AM - 5:00 PM) with flexibility for occasional remote work
ASSUMPTION: Cape Town's dynamic business environment and Incubeta's collaborative work culture create an ideal setting for professional growth and success.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Analytical and problem-solving skills
- Client management and communication skills
- Strategic thinking and business acumen
- Technical proficiency in digital analytics and data visualization
- Cultural fit and alignment with Incubeta's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the job description
- Include specific examples of your achievements in digital analytics, client management, and data-driven decision-making
- Demonstrate your understanding of Incubeta's business and the role's requirements in your cover letter
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, client management experience, and strategic thinking
ATS Keywords: Digital Analytics, Client Management, Data Analysis, Data Visualization, Web Analytics, Tag Management, Data Warehousing, Cloud Solutions, Marketing Intelligence, Client Relationship Management, Audience Strategy, Performance Management, Solution Development, Leadership, Collaboration, Mentoring
ASSUMPTION: Incubeta's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- BigQuery
- Looker Studio
- Google Cloud Platform (GCP)
- Machine learning technologies (e.g., TensorFlow, PyTorch)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, with a focus on Google's marketing analytics suite and cloud platform.
👔 Cultural Fit Considerations
Company Values:
- Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
- Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
- Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
- Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements
Work Style:
- Collaborative and team-oriented, with a focus on open communication and knowledge sharing
- Results-driven and focused on delivering exceptional client outcomes
- Adaptable and able to thrive in a dynamic and fast-paced environment
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you demonstrate alignment with Incubeta's value of Earn Trust in your approach to client relationships and internal collaboration?
- How comfortable are you working in a remote or hybrid work environment, and how do you ensure effective communication and collaboration with team members and clients?
- How do you approach setting and achieving objectives, and how do you ensure you exceed expectations in your role?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Incubeta's values, a collaborative work style, and a commitment to delivering exceptional client outcomes.
⚠️ Potential Challenges
- Managing multiple client projects and priorities simultaneously
- Navigating a dynamic and fast-paced work environment
- Adapting to changing client needs and market conditions
- Balancing technical expertise with strong communication and client management skills
ASSUMPTION: Candidates with proven experience in digital analytics, client management, and strategic thinking will be well-equipped to overcome these challenges and succeed in the role.
📈 Similar Roles Comparison
- Compared to related roles, such as Digital Analytics Consultant or Client Success Manager, this role places a greater emphasis on strategic thinking, business acumen, and marketing intelligence expertise
- Industry-specific context: The marketing intelligence landscape is evolving rapidly, with an increased focus on data-driven decision-making, audience strategy, and performance management
- Career path comparison: This role offers a clear path to leadership within the Marketing Intelligence team or expansion into other areas of the business, with opportunities to work on high-profile client projects and contribute to Incubeta's growth and success
ASSUMPTION: Candidates with relevant experience in digital analytics, client management, and strategic thinking will find this role to be an excellent fit for their career growth and development.
📝 Sample Projects
- Developing a comprehensive marketing intelligence strategy for a major retail client, including data analysis, visualization, and recommendations to optimize audience strategy and drive business growth
- Conducting a thorough audit of a client's digital analytics setup and implementing improvements to enhance data accuracy, consistency, and usability
- Leading a cross-functional team to deliver a complex data integration project, enabling a client to gain a holistic view of their customer journey and make data-driven decisions
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Marketing Intelligence Consultant role, requiring a strong combination of technical expertise, strategic thinking, and client management skills.
❓ Key Questions to Ask During Interview
- How does Incubeta support the professional development and growth of its Marketing Intelligence Consultants?
- Can you describe the team structure and reporting lines for this role, and how does Incubeta foster collaboration and knowledge sharing within the Marketing Intelligence team?
- How does Incubeta approach client communication and engagement, and what are the key priorities for this role in building and maintaining strong client relationships?
- What are the most challenging aspects of this role, and how does Incubeta support its Marketing Intelligence Consultants in overcoming these obstacles?
- How does Incubeta measure the success of its Marketing Intelligence Consultants, and what key performance indicators (KPIs) are most relevant to this role?
ASSUMPTION: Asking these questions will help candidates better understand the role's requirements, the team's dynamics, and Incubeta's approach to supporting its Marketing Intelligence Consultants.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the job description, with a focus on digital analytics, client management, and strategic thinking
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, client management experience, and strategic thinking
- If selected for an interview, be prepared to discuss your approach to marketing intelligence, data-driven decision-making, and client relationship management
- Follow up with Incubeta's recruitment team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
