Marketing Intelligence Manager

📌 Core Information

🔹 Job Title: Marketing Intelligence Manager

🔹 Company: Kaufman Rossin

🔹 Location: Miami, Florida, United States (Remote)

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Leading the Market & Competitor Intelligence team as an internal research consultancy.
• Setting research priorities aligned with the firm’s strategic goals.
• Managing M&CI Analyst(s) and collaborating with partners, industry teams, and marketers.
• Delivering actionable insights for leadership decision-making, pursuit strategies, and marketing campaigns.
• Monitoring and reporting key performance metrics (KPIs) for marketing and business development strategies.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and stakeholder management skills to effectively gather, analyze, and communicate insights that drive business impact.

📋 Key Responsibilities

✅ Set research priorities in alignment with the firm’s strategic goals.

✅ Work with partners, industry teams, and marketers to identify intelligence needs.

✅ Manage M&CI Analyst(s) and develop their skills.

✅ Package and deliver insights for leadership decision-making, pursuit strategies, and marketing campaigns.

✅ Organize, prepare, and deliver monthly new business and cross-sell reports by industry, service line, and office.

✅ Maintain and deliver key performance metrics (KPIs) related to client acquisition, retention, expansion, and churn.

✅ Assist in client segmentation to tailor marketing campaigns and sales outreach.

✅ Support the creation of targeted sales campaigns based on insights derived from research and data analysis.

✅ Research client accounts and client contacts for account management and cross-sell initiatives.

✅ Deliver market briefs, competitor analysis, and thought leadership reports using curated external sources.

✅ Develop and maintain a library of reusable research assets for firm-wide use.

✅ Conduct interviews with new hires from competitors to enhance market knowledge.

✅ Maintain relationships with third-party research and intelligence providers.

✅ Partner with Marketing and BD teams to align insights with business needs.

✅ Collaborate with the Domo team to create dashboards and analytics for stakeholders.

ASSUMPTION: This role requires strong analytical, communication, and project management skills to effectively manage multiple projects, stakeholders, and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree, MBA, or Master’s degree in marketing, technology, or a related field

Experience: 10+ years of experience in professional services, consulting, or a related industry

Required Skills:

• Strong leadership, collaboration, and stakeholder communication skills.
• Ability to synthesize complex information into actionable insights.
• Experience working with external research vendors and platforms.
• Ability to establish and maintain cooperative working relationships with team members, management, professional staff, and outside contacts.

Preferred Skills:

• Extensive experience with business intelligence tools such as Power BI, Tableau, or Domo
• Superior analytical skills and logic/problem solving skills.
• Excellent communication and presentation skills.
• Strong attention organizational and project management skills.
• Self-motivated, proactive, and confident working independently.
• Experience using generative AI to support market analysis and content creation

ASSUMPTION: Candidates with a strong background in market research, business intelligence, or a related field, along with proven leadership and stakeholder management skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Intelligence Manager with 10+ years of experience in the professional services sector, the estimated salary range is $120,000 - $160,000 per year. This estimate takes into account the cost of living in Miami, FL, and the company's size (501-1,000 employees).

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits listed are based on the company's standard benefits package for full-time employees.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting. Kaufman Rossin is one of the top accounting firms in the country, providing audit and tax services as well as business, risk, and forensic advisory services.

Company Size: Medium-sized (501-1,000 employees). This size allows for ample opportunities for growth and career advancement while maintaining a supportive and collaborative work environment.

Founded: 1962. Kaufman Rossin has a rich history and a strong reputation in the accounting industry, with over 600 employees across multiple offices in the tri-county area.

Company Description:

• Kaufman Rossin is committed to being "people first," prioritizing employee development and well-being.
• The company has been recognized as the Best Place to Work in South Florida over a dozen times.
• Kaufman Rossin offers a range of services, including tax, audit, and advisory services, as well as wealth management and alternative investment services through sister entities.

Company Specialties:

• Tax
• Non-profit Audit and Tax Services
• Audit and Accounting
• Forensic Accounting and Forensic Technology
• Advisory Services
• Business Valuation
• Hedge Fund and Broker Dealer Audit
• Employee Benefit Plan Audit

Company Website: www.kaufmanrossin.com

ASSUMPTION: Kaufman Rossin's commitment to employee development and well-being, along with its strong reputation and comprehensive service offerings, makes it an attractive employer in the accounting industry.

📊 Role Analysis

Career Level: Managerial. This role is a senior-level position that requires strong leadership, strategic thinking, and stakeholder management skills.

Reporting Structure: The Marketing Intelligence Manager will report directly to the firm's leadership and collaborate with various departments, including marketing, business development, and industry teams.

Work Arrangement: Hybrid (Remote & On-site). This role offers a flexible work arrangement, allowing employees to work remotely and on-site as needed.

Growth Opportunities:

• As a senior-level position, this role offers opportunities for career advancement within the firm's marketing and business development departments.
• The company's commitment to employee development and growth provides ample opportunities for professional growth and skill-building.
• Kaufman Rossin's diverse service offerings and industry specialties provide opportunities for employees to gain experience in various aspects of the accounting and advisory services industry.

ASSUMPTION: This role offers significant growth opportunities for candidates with strong leadership and strategic thinking skills, as well as a desire to learn and develop within the professional services industry.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site). Kaufman Rossin offers a flexible work environment, allowing employees to work remotely and on-site as needed.

Office Location(s): Miami, Boca Raton, and Ft. Lauderdale, Florida

Geographic Context:

• Miami, Florida, is a vibrant and diverse city with a strong economy and a thriving professional services industry.
• The tri-county area (Miami-Dade, Broward, and Palm Beach counties) offers a range of cultural, recreational, and entertainment opportunities.
• Florida's tropical climate and natural beauty make it an attractive place to live and work.

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.

ASSUMPTION: Kaufman Rossin's hybrid work environment and flexible hours allow employees to maintain a healthy work-life balance while still providing ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing and business development teams
• Final interview with the firm's leadership

Key Assessment Areas:

• Leadership and strategic thinking skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Stakeholder management and collaboration skills
• Industry knowledge and market research experience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the company's mission, values, and service offerings in your application materials.
• Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills.
• Be ready to discuss your experience with market research, business intelligence tools, and generative AI.

ATS Keywords: Marketing Intelligence, Market Research, Competitor Analysis, Business Intelligence, Strategic Planning, Stakeholder Management, Leadership, Professional Services, Accounting, Audit, Tax, Business Development

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare for interviews to demonstrate their qualifications and fit for the role.

🛠️ Tools & Technologies

• Business intelligence tools: Power BI, Tableau, Domo
• Market research tools: SimilarWeb, SEMrush, Ahrefs, etc.
• Generative AI tools: Jasper, Copy.ai, Frase, etc.
• Project management tools: Asana, Trello, Microsoft Project, etc.
• Collaboration tools: Microsoft Office Suite, Google Workspace, Slack, etc.

ASSUMPTION: Candidates should have experience with business intelligence tools and market research platforms, as well as a willingness to learn and adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• People First
• Integrity
• Excellence
• Collaboration
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-impact insights
• Adaptable and willing to learn and grow in a dynamic environment

Self-Assessment Questions:

• Do you align with Kaufman Rossin's "people first" approach to employee development and well-being?
• Are you comfortable working in a hybrid work environment, collaborating with team members both on-site and remotely?
• Do you have a proven track record of delivering high-impact insights and driving business impact through market research and analysis?

ASSUMPTION: Candidates who share Kaufman Rossin's commitment to employee development, collaboration, and innovation are likely to be a strong fit for the company's culture and work environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders with competing priorities and deadlines
• Balancing the need for strategic, long-term research with tactical, short-term reporting requirements
• Keeping up with the latest market research tools, trends, and best practices
• Adapting to a dynamic work environment and changing priorities

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and demonstrate strong project management and stakeholder communication skills to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional market research roles, this position requires a strong focus on strategic planning and stakeholder management, as well as a deep understanding of the professional services industry.
• Kaufman Rossin's commitment to employee development and growth provides opportunities for professional growth and career advancement that may not be available in smaller or less-established firms.
• This role offers a unique opportunity to lead an internal research consultancy and drive business impact through high-impact insights and strategic decision-making.

ASSUMPTION: Candidates should consider the unique aspects of this role, as well as the opportunities for professional growth and career advancement, when comparing it to similar roles in the market research and professional services industries.

📝 Sample Projects

• Conducting a comprehensive analysis of the competitive landscape for Kaufman Rossin's audit and tax services, including market share, service offerings, pricing strategies, and target client segments.
• Developing a client segmentation framework that enables targeted marketing campaigns and sales outreach, based on an analysis of client acquisition, retention, expansion, and churn data.
• Creating a dashboard that tracks key performance metrics (KPIs) for client acquisition, retention, expansion, and churn, enabling data-driven decision-making and strategic planning for the firm's marketing and business development efforts.

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and actionable nature of the insights required for this role, as well as the need for strong analytical, communication, and stakeholder management skills.

❓ Key Questions to Ask During Interview

• Can you describe the firm's strategic priorities for the next 1-3 years, and how this role will support those priorities?
• How does the Marketing Intelligence team collaborate with other departments, such as marketing, business development, and industry teams, to deliver high-impact insights?
• What opportunities are there for professional growth and career advancement within the firm's marketing and business development departments?
• How does the firm support work-life balance and employee well-being, particularly in a hybrid work environment?
• What are the key challenges facing the firm's marketing and business development efforts, and how can this role help address those challenges?

ASSUMPTION: These questions are designed to help candidates better understand the strategic priorities, work environment, and growth opportunities for this role, as well as the firm's approach to employee development and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your experience with market research, business intelligence tools, and generative AI.
• Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills.
• Research the company's mission, values, and service offerings, and be ready to discuss how your experience and skills align with the firm's priorities and goals.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.