Marketing Intelligence Manager

📌 Core Information

🔹 Job Title: Marketing Intelligence Manager

🔹 Company: IMG

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Transforming data into actionable insights to drive digital content and audience growth strategies
• Monitoring social media performance and guiding strategic decisions for a portfolio of over 60 social accounts
• Collaborating with cross-functional teams to identify trends, audience behaviors, and content opportunities
• Developing predictive models and performance forecasts to guide strategic decision-making

ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and a solid understanding of digital ecosystems and content formats across various social media platforms.

📋 Key Responsibilities

✅ Translate large datasets into actionable insights and reports that influence content planning, campaign strategy, and audience development

✅ Build and maintain internal dashboards using Python, R, Power BI, or other open-source tools

✅ Monitor and analyze data from Emplifi, native platform analytics (Meta, TikTok, YouTube, X, etc.), and internal tools

✅ Lead the development of predictive models and performance forecasts to guide strategic decision-making

✅ Deliver regular reporting on performance KPIs, growth benchmarks, and best-performing content for the overall portfolio and specific account performance

✅ Partner with product, editorial, creative, and strategic teams to surface trends, audience behaviors, and content opportunities

✅ Download, organize, and standardize data sources and reporting methodology for cross-platform comparison and alignment

✅ Actively contribute to digital strategy reviews and annual/quarterly planning with leadership

✅ Propose and test new metrics, tools, and frameworks that push forward digital marketing intelligence

ASSUMPTION: This role involves a significant amount of data analysis, visualization, and reporting. Strong communication skills are essential to effectively convey insights to stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in data science, statistics, marketing analytics, engineering, or a related field

Experience: Proven experience in data analysis, working with large datasets, visualizations, and dashboard creations, BI, or marketing intelligence roles

Required Skills:

• Proficient in Python, R, Power BI, Tableau, or open-source dashboard tools
• Strong SQL and distributed analytics processing systems skills
• Knowledge in data modeling and establishing data architecture across multiple systems
• Experience working with social media data (Emplifi, Meta Business Suite, TikTok Analytics, YouTube Studio, etc.)
• Strong understanding of digital ecosystems and content formats across Instagram, YouTube, TikTok, X/Twitter, and Facebook
• Strategic thinking with high business acumen and problem-solving ability
• Solid communication and presentation skills
• Fluency in Portuguese and English
• Ability to work collaboratively across departments and geographies

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: Candidates with experience in advertising data and a proven track record of driving business impact through data-driven insights are highly desirable.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is R$150,000 - R$200,000 per year. This range is inclusive of base salary and any related bonuses or incentives.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off

Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on market data and the role's requirements. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: IMG is a global leader in sports, fashion, events, and media, specializing in athlete management, event management, and media production and distribution. The company operates in the competitive and dynamic sports and entertainment industry.

Company Size: IMG has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth. As a subsidiary of Endeavor, IMG offers access to a larger network of resources and expertise.

Founded: IMG was founded in 1960 and has since grown into a global powerhouse in the sports and entertainment industry.

Company Description:

• IMG manages some of the world’s greatest athletes and fashion icons
• Owns and operates hundreds of live events annually
• Is a leading independent producer and distributor of sports and entertainment media
• Specializes in licensing, sports training, and league development

Company Specialties:

• Sports marketing and management
• Event management
• Media production and distribution
• Licensing and branding

Company Website: https://www.imgarena.com

ASSUMPTION: IMG's extensive experience and global presence in the sports and entertainment industry provide a strong foundation for the Marketing Intelligence Manager role.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of technical expertise and strategic thinking to drive data-informed decision-making.

Reporting Structure: The Marketing Intelligence Manager reports directly to the VP of Digital Marketing and collaborates with cross-functional teams, including product, editorial, creative, and strategic teams.

Work Arrangement: This role is primarily on-site, with flexibility for occasional remote work. The work arrangement allows for collaboration with teams in different locations, including Asuncion, Paraguay, and Buenos Aires, Argentina.

Growth Opportunities:

• Expanding expertise in data analysis and marketing intelligence
• Developing leadership skills through cross-functional collaboration and mentoring
• Advancing to a senior or management role within the digital marketing or data analytics teams

ASSUMPTION: This role offers opportunities for professional growth and development within the digital marketing and data analytics fields.

🌍 Location & Work Environment

Office Type: IMG's office in São Paulo, Brazil, is a modern and collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and a thriving business environment
• The city is home to numerous multinational corporations and offers ample opportunities for professional growth and networking
• São Paulo is known for its diverse population and rich culinary scene, providing a unique and enriching living experience

Work Schedule: The standard work schedule is Monday to Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional remote work may be available.

ASSUMPTION: Working in São Paulo offers a dynamic and multicultural environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the hiring manager or a member of the digital marketing team
• Final interview with the VP of Digital Marketing

Key Assessment Areas:

• Data analysis and visualization skills
• Understanding of digital ecosystems and content formats
• Strategic thinking and problem-solving ability
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of data analysis projects or reports that demonstrate your ability to translate data into actionable insights
• Research IMG and FC Diez Media to showcase your understanding of the company and its mission

ATS Keywords: Data analysis, marketing intelligence, social media performance, Python, R, Power BI, SQL, digital ecosystems, content formats, strategic thinking, problem-solving, communication skills

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the current hiring timeline.

🛠️ Tools & Technologies

• Python
• R
• Power BI
• SQL
• Emplifi
• Native platform analytics (Meta, TikTok, YouTube, X, etc.)
• Internal tools and databases

ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and the specific requirements of the role.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and entertainment
• Collaboration and teamwork
• Innovation and continuous learning
• Integrity and accountability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you have a strong passion for sports and entertainment, and a deep understanding of digital ecosystems and content formats?
• Are you comfortable working in a collaborative, team-oriented environment, and able to adapt to change?
• Do you have a results-focused mindset, with a proven track record of driving business impact through data-driven insights?

ASSUMPTION: IMG values candidates who are passionate about sports and entertainment, collaborative, adaptable, and results-driven.

⚠️ Potential Challenges

• Managing a large portfolio of social media accounts with varying performance metrics and KPIs
• Balancing the need for strategic, long-term planning with the demands of day-to-day performance monitoring and reporting
• Collaborating effectively with cross-functional teams across different locations and time zones
• Keeping up with the rapidly evolving digital landscape and emerging trends in social media and content marketing

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to staying informed about industry trends and best practices.

📈 Similar Roles Comparison

• Unlike traditional marketing intelligence roles, this position focuses specifically on social media performance and content strategy for sports and entertainment events
• This role requires a strong understanding of digital ecosystems and content formats across multiple social media platforms and languages
• Career progression in this role may involve moving into a senior or management position within the digital marketing or data analytics teams, or transitioning into a related role within the sports and entertainment industry

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the marketing intelligence field.

📝 Sample Projects

• Developing a predictive model to forecast social media engagement for upcoming sports and entertainment events
• Analyzing historical social media performance data to identify trends and optimize content strategy for future events
• Creating a comprehensive dashboard to monitor and track key performance indicators (KPIs) for a portfolio of social media accounts

ASSUMPTION: These sample projects illustrate the types of data analysis and visualization tasks required for this role, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for monitoring and analyzing social media performance data for upcoming events?
• How does this role collaborate with the editorial, creative, and strategic teams to inform content planning and campaign strategy?
• What are the key priorities for the first 90 days in this role, and how will my performance be measured during this period?
• How does IMG support the professional development and growth of employees in this role?
• What are the most challenging aspects of working in a collaborative, cross-functional team environment, and how does IMG address these challenges?

ASSUMPTION: These interview questions are designed to help candidates better understand the role's requirements, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of data analysis projects or reports that demonstrate your ability to translate data into actionable insights
• Research IMG and FC Diez Media to showcase your understanding of the company and its mission
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.