📌 Core Information
🔹 Job Title: Marketing Intelligence Manager (f/m/d)
🔹 Company: Mytheresa
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Driving data-driven marketing strategies across online channels
- Analyzing customer journey data to uncover insights and optimize performance
- Collaborating with cross-functional teams to define data requirements and provide solutions
- Managing marketing budget planning, forecasting, and tracking
- Continuously monitoring and optimizing processes to improve quality and efficiency
ASSUMPTION: This role requires a balance of analytical skills, stakeholder management, and process improvement expertise. The ideal candidate will be comfortable working with data, communicating insights effectively, and driving change within a dynamic team environment.
📋 Key Responsibilities
✅ Responsible for planning, forecasting, and tracking the marketing budget across online marketing channels
✅ Develop data-driven analyses and reports to support decision-making and performance optimization
✅ Analyze customer journey data to uncover insights, identify optimization opportunities, and contribute to business growth
✅ Continuously monitor, optimize, and perform quality checks on existing processes and daily operations
✅ Collaborate with Performance Marketing teams (Email, SEO, SEA, Affiliate, Performance Display) to define data requirements and provide data-driven solutions
✅ Collaborate on cross-departmental projects to drive strategic initiatives and improve overall business performance
✅ Provide support for marketing-related accounting and financial processes
ASSUMPTION: This role requires a strong focus on data analysis and interpretation, as well as excellent communication skills to effectively collaborate with various teams and stakeholders.
🎯 Required Qualifications
Education: Master's degree in Business Management, Business Administration, Marketing, Economics, or a related field
Experience: 3+ years of relevant experience in Marketing Analytics, Marketing Controller, or a similar role
Required Skills:
- Proficient in Tableau and Excel
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Results-driven with high standards in quality and precision
Preferred Skills:
- Knowledge of SQL
- Experience with marketing budget management
- Familiarity with luxury retail or e-commerce industry
ASSUMPTION: While the role requires specific technical skills, it is equally important for the candidate to possess strong communication, collaboration, and stakeholder management skills to succeed in this position.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market standards for mid-level marketing intelligence roles in Barcelona)
Benefits:
- Up to 32 days of holiday, depending on the length of service
- Mobile office with up to 40% of total contracted hours (job and position permitting)
- 10 days/year of mobile office abroad in EU-countries (job and position permitting)
- Language & e-learning courses
- Staff discount of up to 30%
- Flexible remuneration benefits (ticket restaurant, ticket transport, and ticket child care)
- Discounted membership for selected sports platforms & gyms
- Private health insurance
- Access to LinkedIn Learning
- Individual support on mental health & well-being
- Social Day
- Employee Share Purchase Plan
Working Hours: Full-time (40 hours/week) with flexible working hours and a hybrid work arrangement (3 office days per week)
ASSUMPTION: The salary range provided is an estimate based on market standards for mid-level marketing intelligence roles in Barcelona. The benefits listed are based on the information provided in the job description and may be subject to change or variation.
📌 Applicant Insights
🔍 Company Context
Industry: Mytheresa operates in the luxury retail e-commerce industry, focusing on providing a digital platform for luxury fashion and accessories. The company is a pioneer in the online luxury shopping space and has experienced significant growth since its inception in 2006.
Company Size: Mytheresa has 1,001-5,000 employees, making it a mid-sized company with a well-established presence in the luxury retail market.
Founded: Mytheresa was founded in 2006 and has since grown to become a world leader in digital luxury shopping, with a strong focus on technology and innovation.
Company Description:
- Mytheresa is a luxury fashion and accessories online boutique, offering a curated selection of high-end designer brands
- The company is committed to providing an exceptional shopping experience, combining luxury with digital advancement and creativity
- Mytheresa is headquartered in Aschheim, Germany, with offices in Barcelona, Spain, and other locations worldwide
Company Specialties:
- Luxury e-commerce
- Luxury fashion
- Digital luxury shopping
- International luxury retail
- Technology and innovation in luxury retail
Company Website: https://www.mytheresa.com
ASSUMPTION: Mytheresa's focus on luxury retail and e-commerce sets it apart from other companies in the industry, offering unique opportunities for growth and innovation in the digital luxury shopping space.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience) with opportunities for growth and progression within the company
Reporting Structure: The Marketing Intelligence Manager will report directly to the Head of Marketing and collaborate with various cross-functional teams, including Performance Marketing, Accounting, and Finance
Work Arrangement: Hybrid work arrangement with 3 office days per week, allowing for a balance between on-site collaboration and remote work
Growth Opportunities:
- Progression to a senior or management role within the Marketing Intelligence or broader Marketing function
- Expansion of responsibilities to include additional markets or product categories
- Opportunities to work on strategic projects and initiatives, driving business growth and innovation
ASSUMPTION: This role offers a unique opportunity for mid-level professionals to gain experience in a dynamic and growing industry, with potential for career progression and growth within the company.
🌍 Location & Work Environment
Office Type: Mytheresa's Barcelona office is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): Einsteinring 9, Aschheim / Munich, Bavaria 85609, DE (Headquarters); Barcelona, Spain (additional office)
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong focus on technology, innovation, and creativity
- The city offers a high quality of life, with a mild Mediterranean climate, rich cultural heritage, and diverse culinary scene
- Barcelona is well-connected by public transportation, making it easy to commute to the office from various neighborhoods
Work Schedule: Full-time (40 hours/week) with flexible working hours and a hybrid work arrangement (3 office days per week)
ASSUMPTION: Mytheresa's Barcelona office provides a dynamic and collaborative work environment, with opportunities for professional growth and development in a vibrant and multicultural city.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior stakeholder
- Job offer and onboarding
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Stakeholder management and collaboration skills
- Problem-solving and process improvement abilities
- Alignment with Mytheresa's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your proficiency in Tableau and Excel with examples of your work, if possible
- Prepare for behavioral interview questions that focus on your analytical, communication, and collaboration skills
- Research Mytheresa's company culture and values to show your alignment with the organization
ATS Keywords: Marketing Intelligence, Marketing Analytics, Data Analysis, Tableau, Excel, SQL, Customer Journey, Marketing Budget, Process Improvement, Stakeholder Management, Luxury Retail, E-commerce
ASSUMPTION: Mytheresa's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission. Successful candidates will demonstrate a strong combination of analytical, communication, and collaboration skills, with a passion for driving data-driven marketing strategies in the luxury retail e-commerce space.
🛠️ Tools & Technologies
- Tableau
- Excel
- SQL (preferred)
- Marketing automation platforms (e.g., Adobe Marketing Cloud, Google Marketing Platform)
- Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot)
ASSUMPTION: The Marketing Intelligence Manager will be expected to have proficiency in Tableau and Excel, with knowledge of SQL being a plus. Familiarity with marketing automation platforms and CRM systems will also be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Creativity and innovation
- Collaboration and teamwork
- Excellence and continuous improvement
- Integrity and accountability
Work Style:
- Data-driven and analytical
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-focused and goal-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach analyzing and interpreting data to uncover insights and drive business growth?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to define data requirements and provide data-driven solutions?
- How do you ensure the quality and accuracy of your work, particularly when managing multiple projects and stakeholders?
ASSUMPTION: Mytheresa's company culture is characterized by a strong focus on customer-centricity, creativity, and innovation. Successful candidates will demonstrate a strong alignment with these values, as well as a collaborative and adaptable work style that thrives in a dynamic and fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong prioritization and time management skills
- Working in a fast-paced and dynamic environment, with a need for adaptability and flexibility
- Balancing data-driven decision-making with creative and innovative marketing strategies
- Collaborating effectively with cross-functional teams, requiring strong communication and stakeholder management skills
ASSUMPTION: The Marketing Intelligence Manager role presents unique challenges that require a strong combination of analytical, communication, and collaboration skills, as well as the ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Marketing Intelligence Manager vs. Marketing Analyst: The Marketing Intelligence Manager role requires a broader range of responsibilities, including budget management, process improvement, and cross-functional collaboration, while the Marketing Analyst role focuses more on data analysis and interpretation
- Luxury retail e-commerce vs. other industries: Mytheresa's focus on luxury retail e-commerce presents unique opportunities and challenges, requiring a strong understanding of the luxury market and consumer behavior
- Mid-level vs. senior roles: The Marketing Intelligence Manager role is a mid-level position with opportunities for growth and progression, while senior roles may involve broader strategic responsibilities and team leadership
ASSUMPTION: When comparing this role to similar positions, it is essential to consider the unique aspects of Mytheresa's business model, as well as the opportunities for growth and progression within the company.
📝 Sample Projects
- Developing a comprehensive marketing budget planning and tracking system to optimize resource allocation across online channels
- Analyzing customer journey data to identify optimization opportunities and improve overall marketing performance
- Collaborating with cross-functional teams to define data requirements and provide data-driven solutions for marketing campaigns and initiatives
ASSUMPTION: The Marketing Intelligence Manager role involves a wide range of projects, requiring a strong combination of analytical, communication, and collaboration skills to drive data-driven marketing strategies and improve overall business performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the broader organization?
- How does Mytheresa support the professional growth and development of its employees, particularly in mid-level roles like this one?
- Can you provide an example of a recent marketing initiative or campaign that required data-driven insights to inform strategic decision-making?
- How does Mytheresa approach balancing data-driven decision-making with creative and innovative marketing strategies?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about Mytheresa's company culture, team dynamics, and expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on data analysis, communication, and collaboration
- Prepare for behavioral interview questions that focus on your analytical, communication, and collaboration skills, as well as your alignment with Mytheresa's company values and culture
- Research Mytheresa's company culture and values to show your alignment with the organization
- Follow up with the hiring manager or HR department one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
