Marketing Intelligence Officer

📌 Core Information

🔹 Job Title: Marketing Intelligence Officer

🔹 Company: BINUS University

🔹 Location: Jakarta, Indonesia

🔹 Job Type: Full-Time

🔹 Category: Education

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting competitor, market, and customer research to gather and analyze data
• Designing and implementing research projects, including writing proposals and tools
• Providing insights and recommendations to support marketing and sales strategies
• Leading projects, coordinating with teams, and presenting findings to stakeholders
• Supporting new business opportunities and ad hoc research projects

ASSUMPTION: This role requires strong analytical, project management, and communication skills. It's ideal for someone with a background in market research or a related field who is comfortable working independently and collaborating with teams.

📋 Key Responsibilities

✅ Design, plan, and implement research projects to gather, record, and analyze competitor, market, and customer data

✅ Write research project proposals, research tools, and submit statistical reports and graphic illustrations of findings and insights

✅ Recommend direction and/or changes to marketing mix based on research findings

✅ Present analysis and recommendations to stakeholders, including the Business Unit and marketing/sales teams

✅ Act as a project leader for data center teams and field research teams

✅ Provide advice and support to management on research programs, competitor activities, and new business opportunities

✅ Perform additional tasks as required by the direct supervisor

ASSUMPTION: This role involves a mix of independent research and collaborative work. The successful candidate will be comfortable working both autonomously and as part of a team.

🎯 Required Qualifications

Education: Minimum holder of a Bachelor’s Degree (S1)

Experience: Minimum 2 years working experience in market research or a related field

Required Skills:

• Market research and data analysis
• Project management and leadership
• Statistical reporting and graphic illustration
• Communication and presentation skills
• Ability to work independently and in a team

Preferred Skills:

• Fluency in English
• Experience with statistical software (e.g., SPSS, R)
• Knowledge of the education industry

ASSUMPTION: While a background in market research is preferred, candidates from related fields with transferable skills may also be considered.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Indonesia is typically IDR 10,000,000 - 15,000,000 per year (USD 700 - 1,050). This is an estimate based on industry standards and may vary depending on experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• On-site facilities (e.g., gym, cafeteria)
• Opportunities for professional development

Working Hours: Full-time position with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM) and occasional overtime as needed

ASSUMPTION: The provided salary range is an estimate and may vary based on individual qualifications and experience. Benefits may also vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: BINUS University is a private university in Indonesia, offering a wide range of academic programs. It is part of the larger BINUS Group, which includes schools, hospitals, and other businesses.

Company Size: BINUS University has around 500-1,000 employees, making it a mid-sized organization. This size offers opportunities for growth and exposure to diverse projects.

Founded: BINUS Group was founded in 1974, with the university being one of its flagship institutions. It has a long history and established reputation in the Indonesian education sector.

Company Description:

• BINUS University is committed to providing quality education and fostering innovation and entrepreneurship
• It offers a range of undergraduate and graduate programs, as well as research opportunities
• The university has a strong focus on industry collaboration and real-world application of knowledge

Company Specialties:

• Education and academic research
• Industry collaboration and entrepreneurship
• Student services and support

Company Website: http://binus.ac.id

ASSUMPTION: BINUS University is known for its innovative approach to education and strong industry connections. It offers opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical skills and experience, as well as the ability to lead projects and collaborate with teams.

Reporting Structure: The Marketing Intelligence Officer will report directly to the Marketing Director and may oversee data center teams and field research teams.

Work Arrangement: This is an on-site position, with the primary workplace being the BINUS Syahdan Campus Corporate in Jakarta. Occasional travel may be required for research purposes.

Growth Opportunities:

• Potential to lead larger research projects or teams
• Opportunities to gain exposure to different aspects of the university's operations
• Possibility to progress into management or strategic roles

ASSUMPTION: This role offers opportunities for professional growth and development within the university's marketing and research departments.

🌍 Location & Work Environment

Office Type: The primary workplace is an on-site office at the BINUS Syahdan Campus Corporate in Jakarta.

Office Location(s): BINUS Syahdan Campus Corporate, Jakarta

Geographic Context:

• Jakarta is the capital and largest city of Indonesia, with a population of over 10 million
• The city is known for its vibrant culture, diverse cuisine, and bustling business scene
• Jakarta has a tropical climate, with high temperatures and humidity year-round

Work Schedule: Standard office hours with occasional overtime as needed for research projects or events

ASSUMPTION: The work environment at BINUS University is dynamic and collaborative, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and relevant team members
• Background check and offer

Key Assessment Areas:

• Research and data analysis skills
• Project management and leadership abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant skills and experiences
• Prepare examples of previous research projects and their outcomes
• Demonstrate your understanding of the Indonesian education sector and BINUS University's mission

ATS Keywords: Market research, data analysis, competitor analysis, project management, statistical reporting, graphic illustration, marketing strategy, sales support, focus groups, business analysis, research proposal writing, team leadership, ad hoc research, strategic analysis, communication, coordination

ASSUMPTION: The application process at BINUS University is competitive, with a focus on finding candidates who possess the required skills and align with the company's values.

🛠️ Tools & Technologies

• Statistical software (e.g., SPSS, R)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Office suite (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and teams the Marketing Intelligence Officer works with.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Excellence
• Integrity
• Collaboration
• Student-centered

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and accountable

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working both independently and in a team?
• Do you have a strong commitment to continuous learning and improvement?
• Are you results-driven and accountable for your work?

ASSUMPTION: BINUS University values candidates who are innovative, collaborative, and committed to excellence. They should also be comfortable working in a dynamic, fast-paced environment and be results-driven.

⚠️ Potential Challenges

• Managing multiple research projects and deadlines
• Working with diverse teams and stakeholders
• Adapting to changes in research priorities or methodologies
• Occasional travel for research purposes

ASSUMPTION: The Marketing Intelligence Officer role at BINUS University may present challenges related to project management, team collaboration, and adaptability. Successful candidates will be able to manage these challenges effectively.

📈 Similar Roles Comparison

• This role is similar to a Market Research Analyst or Research Officer in other industries, but with a focus on the education sector
• It may involve more project management and leadership responsibilities than similar roles in other industries
• Career progression may involve moving into management or strategic roles within the university's marketing or research departments

ASSUMPTION: While this role shares similarities with market research positions in other industries, it is unique in its focus on the education sector and the specific needs of BINUS University.

📝 Sample Projects

• Conducting a comprehensive analysis of competitor universities' marketing strategies and student offerings
• Designing and implementing a survey to gather student feedback on campus facilities and services
• Leading a team to investigate potential new business opportunities in the education sector

ASSUMPTION: The specific projects the Marketing Intelligence Officer works on will vary depending on the university's research priorities and the needs of its various departments.

❓ Key Questions to Ask During Interview

• What are the most pressing research priorities for the university in the coming year?
• How does this role fit into the university's overall marketing and research strategies?
• What opportunities are there for professional growth and development within the marketing and research departments?
• How does the university support work-life balance for its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the university's needs and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences in market research and data analysis
• Prepare a cover letter that demonstrates your understanding of the Indonesian education sector and BINUS University's mission
• Prepare examples of previous research projects and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.