📌 Core Information
🔹 Job Title: Marketing Intelligence Specialist
🔹 Company: Lord Abbett
🔹 Location: Jersey City, NJ
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving data-driven decision-making processes to enhance marketing strategies
- Collaborating with various teams to provide strategic insights and recommendations
- Transforming data into actionable insights to improve business outcomes
- Leading the development and implementation of data analysis and reporting frameworks
ASSUMPTION: This role requires a strong analytical background and excellent communication skills to effectively work with various teams and stakeholders.
📋 Key Responsibilities
✅ Lead the development and implementation of data analysis and reporting frameworks
✅ Establish a “center of excellence” for digital marketing measurement, analysis, and optimization
✅ Standardize, stabilize, and maintain basic reporting, analysis, and optimization approaches
✅ Collaborate with data, tech teams to evolve data integration capabilities
✅ Create, maintain, and curate multiple engagement dashboards
✅ Work with marketing, sales, and product teams to identify key metrics and performance indicators
✅ Provide strategic insights and recommendations to optimize marketing campaigns and business strategies
✅ Develop and maintain dashboards and visualizations to track performance and inform decision-making
✅ Conduct in-depth analysis of customer behavior, market trends, and competitive landscape
✅ Present findings and insights to senior leadership and stakeholders in a clear and compelling manner
✅ Ensure data accuracy and integrity across all reporting and analysis activities
✅ Stay updated on industry trends and best practices in data analytics and intelligence
ASSUMPTION: The role may evolve over time as the company's data and analytics needs grow and change.
🎯 Required Qualifications
Education: Bachelor’s degree in a relevant field (e.g., marketing, statistics, analytics, economics)
Experience: 8+ years of experience in data analysis, business intelligence, or a related field
Required Skills:
- Strong proficiency with data analysis tools and software (e.g., Power BI, Tableau, SQL)
- Proficiency with social media management applications (e.g., Sprinklr, Hootsuite)
- Experience with digital marketing analytics platforms (e.g., Adobe Analytics, Google Analytics, Tag Manager)
- Excellent analytical and problem-solving skills
- Strong communication and presentation skills
- Strong project management skills
Preferred Skills:
- FinServ or Asset Management experience
ASSUMPTION: While not required, experience in the financial services industry or asset management could be beneficial for understanding the specific data and analytics needs of these sectors.
💰 Compensation & Benefits
Salary Range: $120,000 - $140,000 per year (estimated)
Benefits:
- Competitive total compensation
- Retirement plans
- Competitive health and well-being plans
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Investment Management
Company Size: 501-1,000 employees
Founded: 1929
Company Description:
- Lord Abbett is an independent, privately held investment management company
- Focuses on active management and intelligent product design
- Recognized for its leadership, influence, and innovation in the asset management industry
Company Specialties:
- Investment Management
- Asset Management
Company Website: www.lordabbett.com
ASSUMPTION: Lord Abbett's independent perspective, commitment to active management, and intelligent product design make it a unique and attractive employer in the asset management industry.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports to the Head of Marketing and collaborates with various teams, including data, tech, marketing, sales, and product teams
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Potential to advance to a leadership role within the marketing or data analytics departments
- Opportunity to work on high-impact projects and gain exposure to senior leadership
- Chance to learn and grow within a well-established and respected financial services company
ASSUMPTION: As the company continues to grow and evolve, there may be opportunities for the right candidate to take on more responsibility and advance their career.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 30 Hudson St, Jersey City, NJ 07302
Geographic Context:
- Jersey City is located across the Hudson River from Manhattan, offering a mix of urban and suburban living
- The area has a diverse population and a vibrant cultural scene
- Public transportation is readily available, with easy access to New York City
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The work environment at Lord Abbett is professional and collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- Technical interview with the Head of Marketing or another senior team member
- On-site interview with the hiring manager and other team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork
- Industry knowledge and understanding of financial services or asset management
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on data analysis, business intelligence, and digital marketing
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Lord Abbett's culture
- Prepare for technical interviews by brushing up on your data analysis skills and familiarizing yourself with relevant tools and platforms
ATS Keywords: Data Analysis, Business Intelligence, Digital Marketing, Marketing Intelligence, Marketing Analytics, Data-Driven Decision Making, Strategic Insights, Dashboard Development, Data Visualization, Customer Behavior Analysis, Market Trends Analysis, Competitive Landscape Analysis, Data Accuracy, Data Integration
ASSUMPTION: The application process at Lord Abbett is thorough and comprehensive, designed to assess the candidate's skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Data analysis tools: Power BI, Tableau, SQL
- Social media management applications: Sprinklr, Hootsuite
- Digital marketing analytics platforms: Adobe Analytics, Google Analytics, Tag Manager
ASSUMPTION: The required tools and technologies may change or evolve over time as the company adopts new platforms or updates existing ones.
👔 Cultural Fit Considerations
Company Values:
- Principles-Based: Empowers leaders to create an environment of trust
- Performance-Oriented: Inspires employees to embody values of excellence, responsibility, transparency, and collaboration
- Purpose-Driven: Instills a passion for always putting clients' interests first
Work Style:
- Collaborative: Encourages teamwork and open communication
- Data-Driven: Values evidence-based decision making and continuous improvement
- Client-Focused: Prioritizes the needs and interests of clients
Self-Assessment Questions:
- Do I have strong analytical and problem-solving skills, and am I comfortable working with data to drive decision-making?
- Am I an effective communicator, able to present complex findings and insights in a clear and compelling manner?
- Do I thrive in a collaborative environment and enjoy working with various teams to achieve common goals?
ASSUMPTION: Lord Abbett values employees who are passionate about their work, committed to continuous learning, and dedicated to delivering exceptional results for clients.
⚠️ Potential Challenges
- Working with large and complex datasets, requiring strong data analysis skills and attention to detail
- Balancing the need for data-driven decision making with the need for timely and efficient execution
- Managing multiple priorities and stakeholders, requiring strong project management skills and adaptability
- Keeping up with industry trends and best practices in data analytics and intelligence, requiring continuous learning and professional development
ASSUMPTION: The role may present challenges, but it also offers opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Compared to other marketing intelligence roles, this position places a greater emphasis on collaboration and cross-functional teamwork
- In the asset management industry, this role is unique in its focus on driving data-driven decision making across multiple teams and departments
- Career progression in this role could lead to leadership positions in marketing, data analytics, or other related fields
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, data analytics, and business strategy within the asset management industry.
📝 Sample Projects
- Developing and implementing a new data analysis and reporting framework to enhance marketing strategies
- Conducting a comprehensive analysis of customer behavior, market trends, and competitive landscape to inform business decisions
- Creating and maintaining multiple engagement dashboards to track performance and facilitate data-driven decision making
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its employees?
- What are the most pressing challenges facing the marketing department, and how can this role help address them?
- How does the company approach data governance and security, and what role would I play in ensuring data accuracy and integrity?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis, business intelligence, and digital marketing
- Prepare for technical interviews by brushing up on your data analysis skills and familiarizing yourself with relevant tools and platforms
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
