📌 Core Information
🔹 Job Title: Marketing Intelligence Staff (HE)
🔹 Company: BINUS University
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Full-Time
🔹 Category: Education
🔹 Date Posted: July 21, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting competitor research and market analysis
- Providing strategic recommendations to support marketing and sales strategies
- Leading ad hoc research projects and presenting findings to the Business Unit
- Collaborating with various teams to support operational activities
- Developing and refining marketing research programs and tools
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Conduct competitor research and analyze market conditions to determine potential sales of products
✅ Provide recommendations and changes to marketing mix based on competitor movement and market trends
✅ Support marketing and sales teams in planning and tactical operational activities
✅ Analyze competition situation and provide insights to improve business strategies
✅ Lead ad hoc research projects and new business opportunity activities, acting as a project leader for the data center team
✅ Present analysis and recommendations of competitor intelligence reports and ad hoc research projects to the Business Unit
ASSUMPTION: This role involves a mix of independent research and collaborative work with various teams. Strong communication skills are essential for success.
🎯 Required Qualifications
Education: Diploma Degree (D3) or University student (6th semester)
Experience: No prior work experience required
Required Skills:
- Market research and data analysis
- Competitor analysis and strategic thinking
- Project management and leadership
- Excellent communication and presentation skills
- Proficiency in statistical reporting and graphic illustration
- Ability to work independently and collaboratively
Preferred Skills:
- Fluency in English
- Experience with market research tools and software
- Knowledge of the higher education industry
ASSUMPTION: While no prior work experience is required, candidates with relevant internship experience or coursework in market research, data analysis, or a related field may be preferred.
💰 Compensation & Benefits
Salary Range: Industry standards for entry-level market research roles in Jakarta, Indonesia, typically range from IDR 6,000,000 to IDR 8,000,000 per month (approximately USD 400 to USD 535).
Benefits:
- On-the-job training and professional development opportunities
- Competitive salary and benefits package
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard office hours (Monday to Friday, 8:00 AM to 5:00 PM) and occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: BINUS University is a private university in Indonesia, offering a wide range of academic programs and research opportunities.
Company Size: BINUS University has 501-1,000 employees, providing a large and diverse work environment.
Founded: BINUS University was founded in 1974, with a rich history in education and innovation.
Company Description:
- BINUS University is committed to providing high-quality education and fostering a culture of innovation and entrepreneurship
- The university offers a wide range of academic programs, including business, engineering, design, and communication
- BINUS University is known for its strong industry connections and commitment to preparing students for successful careers
Company Specialties:
- Higher education and academic research
- Entrepreneurship and innovation
- Industry collaboration and partnerships
Company Website: http://binus.ac.id
ASSUMPTION: BINUS University's large size and diverse range of academic programs offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is an entry-level position, providing an excellent opportunity for recent graduates or students in their final year of study to gain valuable work experience in market research and data analysis.
Reporting Structure: The Marketing Intelligence Staff will report directly to the Marketing and Communications Department and collaborate with various teams across the university.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Gain valuable experience in market research and data analysis
- Develop strong communication and presentation skills
- Build a professional network within the higher education industry
- Potential opportunities for career advancement within the university or related industries
ASSUMPTION: This role offers excellent opportunities for professional development and growth, particularly for candidates interested in pursuing a career in market research, data analysis, or a related field.
🌍 Location & Work Environment
Office Type: The primary office is located on the BINUS Syahdan Campus Corporate in Jakarta, Indonesia.
Office Location(s): BINUS Syahdan Campus Corporate, Jakarta
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
- The city is known for its vibrant culture, diverse cuisine, and rich history
- Jakarta offers numerous opportunities for personal and professional growth, with a thriving higher education sector
Work Schedule: Standard office hours with occasional overtime as needed, and the possibility of flexible work arrangements for specific projects or tasks.
ASSUMPTION: The dynamic and collaborative work environment at BINUS University, combined with the vibrant culture and opportunities in Jakarta, makes this an attractive role for candidates seeking a challenging and rewarding work experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Background check and offer
Key Assessment Areas:
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with BINUS University's values
- Motivation and career goals
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
- Research BINUS University and the higher education industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Market research, data analysis, competitor analysis, strategic thinking, project management, marketing mix, sales support, research proposal writing, ad hoc research, business opportunity analysis, strategic analysis, collaboration, communication, presentation skills, customer focus
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, with a focus on evaluating the candidate's problem-solving, communication, and cultural fit skills.
🛠️ Tools & Technologies
- Market research tools and software (e.g., SurveyMonkey, Google Forms, SPSS, R)
- Data visualization tools (e.g., Tableau, Power BI, Excel)
- Presentation software (e.g., PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with market research tools and software, as well as strong proficiency in Microsoft Office Suite, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and entrepreneurship
- Excellence in education and research
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Dynamic and fast-paced work environment
- Strong emphasis on collaboration and teamwork
- Opportunities for professional development and growth
- Flexible and adaptable work style
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working independently and taking initiative on projects?
- Do you have strong communication and presentation skills, with the ability to articulate complex ideas clearly and effectively?
- Are you passionate about higher education and committed to fostering innovation and excellence in the industry?
ASSUMPTION: Candidates who are innovative, collaborative, and committed to excellence in education and research are likely to be a strong fit for this role and BINUS University's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with large datasets and complex statistical analysis
- Adapting to a fast-paced and dynamic work environment
- Balancing independent research with collaborative teamwork
ASSUMPTION: While this role offers numerous opportunities for professional growth and development, it also presents challenges that require strong time management, organizational, and analytical skills.
📈 Similar Roles Comparison
- This role is similar to market research analyst positions in other industries, but with a focus on the higher education sector
- Compared to other entry-level market research roles, this position offers excellent opportunities for professional development and growth within a large and dynamic organization
- Career paths for this role may include advancement to senior market research analyst, market research manager, or related positions within the higher education industry or other sectors
ASSUMPTION: Candidates interested in pursuing a career in market research, data analysis, or a related field should consider the unique opportunities and challenges presented by this role compared to similar positions in other industries.
📝 Sample Projects
- Conducting a comprehensive analysis of competitor marketing strategies and tactics
- Developing and implementing a new market research tool or methodology to improve data accuracy and efficiency
- Leading a cross-functional team to analyze market trends and develop strategic recommendations for a new product launch
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities presented by this role, requiring strong analytical, communication, and project management skills.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the higher education industry, and how does this role contribute to addressing them?
- How does this role support the university's mission and strategic goals, and what are the key performance indicators for success?
- What opportunities are there for professional development and growth within the university or related industries?
- How does the university support work-life balance and employee well-being?
- What is the typical career path for someone in this role, and what are the opportunities for advancement within the university or related industries?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
- Research BINUS University and the higher education industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
