📌 Core Information
🔹 Job Title: Marketing Intern
🔹 Company: ASM Global
🔹 Location: Charlottesville, Virginia, United States
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: April 27, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Hands-on assistance in event management and marketing at ASM Global/John Paul Jones Arena
- Developing and implementing marketing plans for events
- Creating engaging social media graphics and videos
- Assisting in event promotions and organization
- Growing community databases and maintaining event calendars
ASSUMPTION: This role is ideal for students or recent graduates seeking practical experience in event marketing and management within the entertainment industry.
📋 Key Responsibilities
✅ Assist Manager in developing and implementing marketing plans for events
✅ Carry out specific marketing plans using advertising support as requested
✅ Design static graphics and videos for social media platforms to engage audiences
✅ Assist in event promotions and organization
✅ Implement and maintain outreach to major organizations within the community to grow databases
✅ Create email notifications of events and presales and send to all subscribers
✅ Maintain website and community calendars
✅ Assist Marketing Manager as needed
✅ Work flexible hours including nights, weekends, and holidays as dictated by events
ASSUMPTION: This role requires a high degree of flexibility and adaptability to work various schedules and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Communications, or a related field
Experience: None required, but relevant coursework or internship experience is a plus
Required Skills:
- Proficiency in Microsoft Excel/Microsoft Office or Google Sheets/Google Docs
- Proficiency in Adobe Photoshop and Illustrator
- Strong organizational, planning, and problem-solving skills
- Excellent communication, presentation, and interpersonal skills
- Creative thinking
- Ability to prioritize multiple projects and meet deadlines under pressure
- Ability to work with minimal supervision and interact with all levels of staff and clients
- Professional attitude and appearance
Preferred Skills:
- Experience with event management software
- Knowledge of the local Charlottesville community
ASSUMPTION: While not required, experience with event management software and knowledge of the local community could provide a competitive edge for applicants.
💰 Compensation & Benefits
Salary Range: $12 - $15 per hour (based on industry standards for entry-level marketing internships)
Benefits:
- Gain practical experience in event marketing and management
- Opportunity to work at high-profile events and venues
- Potential for career growth within the company
Working Hours: Flexible hours including nights, weekends, and holidays as dictated by events
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment. ASM Global is the world’s leading venue management company and producer of live event experiences, operating over 400 premier venues worldwide.
Company Size: 10,001+ employees. As a large company, ASM Global offers numerous opportunities for growth and exposure to diverse projects and teams.
Founded: 2019. ASM Global was formed through the merger of AEG Facilities and SMG, bringing together two industry leaders with a combined history of over 100 years.
Company Description:
- ASM Global is the world’s leading venue management company and producer of live event experiences
- Operates over 400 premier venues worldwide, including stadiums, arenas, convention centers, and theaters
- Produces over 20,000 live events annually, welcoming over 164 million guests each year
- Committed to corporate social responsibility through ASM Global Acts, focusing on social equity and global sustainability
Company Specialties:
- Venue management
- Event production
- Content programming and revenue optimization
- Corporate social responsibility
Company Website: http://www.asmglobal.com
ASSUMPTION: ASM Global's extensive experience and global presence provide interns with valuable exposure to the industry and opportunities for professional development.
📊 Role Analysis
Career Level: Entry-Level. This role is ideal for students or recent graduates seeking practical experience in event marketing and management.
Reporting Structure: The Marketing Intern will report directly to the Marketing Manager at ASM Global/John Paul Jones Arena.
Work Arrangement: On-site. This role requires a physical presence at ASM Global/John Paul Jones Arena for events and meetings.
Growth Opportunities:
- Gain practical experience in event marketing and management
- Develop professional skills and build a portfolio of work
- Network with industry professionals and potentially secure full-time employment upon graduation
ASSUMPTION: The Marketing Intern role offers numerous opportunities for professional growth and development, both within the internship and as a stepping stone to a full-time career in the industry.
🌍 Location & Work Environment
Office Type: ASM Global/John Paul Jones Arena is a large event venue located in Charlottesville, Virginia.
Office Location(s): 295 Massie Road, Charlottesville, VA 22903, USA
Geographic Context:
- Charlottesville is a city in the Commonwealth of Virginia with a population of approximately 45,000
- Home to the University of Virginia, Charlottesville offers a vibrant cultural scene with numerous arts, entertainment, and dining options
- The city is located in the Piedmont region of Virginia, approximately 100 miles southwest of Washington, D.C.
Work Schedule: Flexible hours including nights, weekends, and holidays as dictated by events
ASSUMPTION: The flexible work schedule required for this role may appeal to students or recent graduates with flexible availability and a desire to gain practical experience in event marketing and management.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Background check and onboarding for selected candidates
Key Assessment Areas:
- Relevant skills and experience in marketing and event management
- Creativity and problem-solving abilities
- Adaptability and flexibility to work various schedules
- Professionalism and attention to detail
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include any relevant coursework or internship experience in your application
- Demonstrate your creativity and problem-solving abilities through your application materials
- Show enthusiasm for the opportunity to gain practical experience in event marketing and management
ATS Keywords: Marketing Intern, Event Management, Marketing Plans, Social Media Graphics, Adobe Photoshop, Adobe Illustrator, Microsoft Office, Google Sheets, Google Docs
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their qualifications for the role.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- Google Suite (Google Docs, Google Sheets)
- Adobe Photoshop
- Adobe Illustrator
- Event management software (e.g., Eventbrite, Cvent)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and applicants should highlight any relevant experience in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Adaptable and flexible
- Results-driven and detail-oriented
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you a team player with strong collaboration skills?
- Can you adapt to changing schedules and priorities?
- Do you have a strong attention to detail and a results-driven mindset?
ASSUMPTION: Applicants should assess their fit with ASM Global's company values and work style before applying to ensure a successful and enjoyable internship experience.
⚠️ Potential Challenges
- Working flexible hours including nights, weekends, and holidays as dictated by events
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working effectively under pressure and stringent schedules
ASSUMPTION: Applicants should carefully consider these potential challenges and ensure they are comfortable with the demands of the role before applying.
📈 Similar Roles Comparison
- Marketing Intern vs. Event Planning Intern: Both roles focus on event management, but the Marketing Intern role places a greater emphasis on marketing and promotional activities
- Marketing Intern vs. Social Media Intern: While both roles involve creating social media content, the Marketing Intern role is more broad and encompasses additional marketing responsibilities
- Marketing Intern vs. Full-Time Marketing Position: The Marketing Intern role offers practical experience and the opportunity to build a portfolio, while a full-time marketing position offers more responsibility and career growth potential
ASSUMPTION: Applicants should consider the differences between similar roles and choose the one that best aligns with their career goals and interests.
📝 Sample Projects
- Developing and implementing a marketing plan for an upcoming event
- Creating engaging social media graphics and videos to promote an event
- Assisting in event promotions and organization, including coordinating with vendors and sponsors
- Growing community databases and maintaining event calendars
ASSUMPTION: These sample projects provide applicants with an understanding of the types of tasks they may be responsible for as a Marketing Intern at ASM Global/John Paul Jones Arena.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30 days?
- How does this role contribute to the overall success of the marketing department and ASM Global/John Paul Jones Arena?
- What opportunities are there for professional growth and development within this role and the company?
- How does ASM Global support the work-life balance of its interns?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates an applicant's interest in the role and provides valuable insights into the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your creative work, such as social media graphics or marketing plans, to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
