Marketing Intern - Ed-tech & B2B Software

📌 Core Information

🔹 Job Title: Marketing Intern - Ed-tech & B2B Software

🔹 Company: TRUCE Software

🔹 Location: Washington, DC

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the growth of TRUCE's newly launched products in commercial vehicle fleets and K-12 schools markets
• Ideating, designing, testing, and running digital and social media marketing campaigns
• Collaborating with an outstanding startup team
• Potential to continue the role during the school year

ASSUMPTION: This role is ideal for current college students looking to gain practical marketing experience in a startup environment.

📋 Key Responsibilities

✅ Ideate, design, test, and run digital and social media marketing campaigns to support the growth of TRUCE's newly launched products

✅ Collaborate with the team to ensure campaigns align with TRUCE's overall marketing strategy

✅ Monitor and analyze campaign performance using relevant metrics

✅ Assist in the creation of marketing materials, such as graphics, copy, and presentations

ASSUMPTION: The intern will be expected to work independently and take ownership of their projects while also collaborating effectively with the team.

🎯 Required Qualifications

Education: Current college student, preferably in an analytical field like engineering, science, business, or marketing

Experience: Experience running social media and search marketing campaigns for a company, government, NGO, or major college project

Required Skills:

• Proficient in digital and social media marketing
• Strong analytical skills
• Excellent communication and presentation skills
• Ability to work independently and in a team environment

Preferred Skills:

• Familiarity with marketing automation tools
• Experience with Google Ads and social media advertising platforms
• Knowledge of the ed-tech or B2B software industries

ASSUMPTION: Candidates with relevant coursework or previous internship experience in marketing will be strongly considered.

💰 Compensation & Benefits

Salary Range: $15 - $20 per hour (based on industry standards for marketing internships in the DC area)

Benefits:

• Gain valuable experience in a startup environment
• Opportunity to work on campaigns for two recently launched products
• Potential to continue the role during the school year

Working Hours: Full-time or part-time, with flexible scheduling to accommodate academic commitments

ASSUMPTION: The salary range is an estimate based on industry standards for marketing internships in the DC area. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: TRUCE Software operates in the software development industry, with a focus on mobile device software and fleet camera-telematics solutions.

Company Size: TRUCE Software has 51-200 employees, providing a mid-sized company environment where interns can have a significant impact.

Founded: TRUCE Software was founded in 2009, giving it over a decade of experience in the industry.

Company Description:

• TRUCE is a category leader in mobile device software, helping enterprises keep their workforces safe and productive by limiting mobile distractions.
• The company has recently expanded into fleet camera-telematics and applications designed for students and their families.
• TRUCE senses and understands a person’s environment in real-time to personalize their mobile device user experience, serving up the right apps at the right time.

Company Specialties:

• Non-pairing Bluetooth Technology
• Fleet-G Device Safety Solutions
• DWD Policy Enforcement
• Distracted Driving Solutions
• Vehicle Integration
• Enterprise-scale Infrastructure

Company Website: www.trucesoftware.com

ASSUMPTION: TRUCE Software's focus on safety, productivity, and well-being in today's digitally transformed world makes it an attractive internship opportunity for students interested in marketing and technology.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the marketing team and collaborate with various departments to ensure campaign alignment with TRUCE's overall marketing strategy.

Work Arrangement: On-site, with flexible scheduling to accommodate academic commitments.

Growth Opportunities:

• Potential to continue the role during the school year
• Opportunity to work on campaigns for two recently launched products
• Gain valuable experience in a startup environment

ASSUMPTION: This internship provides an excellent opportunity for students to gain practical marketing experience and potentially grow with the company.

🌍 Location & Work Environment

Office Type: TRUCE Software's DC office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 817 Ogden Ave, #551, Lisle, Illinois 60532, US

Geographic Context:

• The DC area offers a vibrant and diverse cultural scene, with numerous museums, theaters, and entertainment options.
• The DC area is home to many tech and startup companies, providing ample networking opportunities.
• The DC area has a well-established public transportation system, making it easy to commute to work.

Work Schedule: Full-time or part-time, with flexible scheduling to accommodate academic commitments.

ASSUMPTION: The DC office provides an engaging and collaborative work environment that supports the growth and development of interns.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Background check and offer

Key Assessment Areas:

• Digital and social media marketing skills
• Analytical skills
• Communication and presentation skills
• Cultural fit with TRUCE Software's startup environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of previous marketing campaigns you've worked on and their outcomes
• Demonstrate your understanding of TRUCE Software's products and target markets during the interview

ATS Keywords: Digital Marketing, Social Media Marketing, Search Marketing, Campaign Management, Analytical Skills, Marketing Intern, Ed-tech, B2B Software

ASSUMPTION: TRUCE Software's application process is designed to assess candidates' marketing skills and cultural fit with the company's startup environment.

🛠️ Tools & Technologies

• Google Ads
• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The intern will be expected to learn and utilize relevant marketing tools and technologies to effectively manage campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Startup environment with a focus on agility and adaptability
• Collaborative and cross-functional teamwork
• Data-driven decision making

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic startup environment?
• Are you comfortable working independently and taking ownership of projects?
• Do you have strong analytical skills and a data-driven mindset?

ASSUMPTION: TRUCE Software values interns who are innovative, collaborative, and customer-focused, with a strong work ethic and a data-driven approach to marketing.

⚠️ Potential Challenges

• The intern may face a steep learning curve in managing marketing campaigns for two recently launched products.
• The intern may need to balance their academic commitments with their internship responsibilities.
• The intern may encounter challenges in keeping up with the fast-paced, dynamic startup environment.

ASSUMPTION: TRUCE Software provides a supportive and collaborative work environment that helps interns overcome challenges and succeed in their roles.

📈 Similar Roles Comparison

• This internship offers a unique opportunity to work on campaigns for two recently launched products in the ed-tech and B2B software industries.
• Compared to other marketing internships, this role provides a greater degree of responsibility and autonomy in managing campaigns.
• This internship offers the potential to continue the role during the school year, providing a clear career path for growth and development.

ASSUMPTION: This internship provides a valuable and unique opportunity for students to gain practical marketing experience in a startup environment.

📝 Sample Projects

• Develop and execute a social media marketing campaign to increase brand awareness for TRUCE's fleet camera-telematics solution
• Create and optimize Google Ads campaigns to drive traffic and conversions for TRUCE's ed-tech application
• Analyze campaign performance data to identify trends and optimize marketing strategies

ASSUMPTION: The intern will have the opportunity to work on a variety of marketing projects that align with their skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this internship fit into TRUCE's overall marketing strategy?
• What opportunities are there for growth and development during this internship?
• How does TRUCE support work-life balance for interns?
• What is the company culture like at TRUCE, and how does it support innovation and collaboration?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and commitment to their professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of previous marketing campaigns you've worked on and their outcomes
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.